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Task 222

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  • 1. Interactive menusInteractive menus are special menus found on certain DVD’s, video games and many other mediawhere the audience can use the remote control to interact with the information on the screen. Afew simple examples of this can be found here:http://www.youtube.com/watch?v=QKzNdX2HT5EThis video shows several interactive DVD menus from James Bond films, the interaction in this videois fairly basic whereas it is possible for the menus to be far more in depth such as including gamesand quizzes such as a driving test DVD. However most of the time the menu is simply there toprovide easy, clear, understandable access to all of the functions available with the click of a button.The menus shown in this video are both impressive looking and clear to read and use, each oneincludes a small animation surrounding the interaction.Web banners/attractorsWeb banners are small advertisementsfound all over the internet that take up asmall amount of certain web pages toadvertise a specific product. They commonlylook something like one of these examplesshown to the right. Web banners existbecause the owners of the web page selectcertain areas of the site that are consideredless unimportant and sell this space toanyone who is looking to advertise a productonline, The more popular the website is themore the advertising space will cost, due tothe fact that more people will then see it.When the website is very popular, theadvert will only be shown every fewtimessomeone loads the web page, this way moreadverts can be fit onto the website, the company advertising will then have to pay more money tohave their banner shown more often. A lot of web users consider these adverts annoying becausethey distract your attention from the original purpose of the website however a lot of websites andcompanies get most of their funding from simple advertisements such as these, so the advert beingthere is allowing the whole website to exist.Title and Credit SequencesTitle and credit sequences occur at the beginning and end of many media productions, mainly TVand film. The purpose of the sequences is to inform the audience of the important companies andpeople who were involved in the production of the media. Opening titles tend to be a quick flash ofthe main people involved in the making whilst the credits include all the names over a longer periodof time, title sequences usually flash names over the action that is taking place, this can create theright mood for the film whilst also getting the film underway during the opening titles. An exampleof this is the opening titles to the film Se7en http://www.youtube.com/watch?v=yALjuJcfg90thisworks well because the writing styles and black jump cuts help to create tension whilst setting the
  • 2. scene for the film. A good example of ending is credit sequence the credits to The AvengersAssemble http://www.youtube.com/watch?v=zxN2IsLbZqoThe ending credits usually takes thewhole screen and takes place with no action in the background. All the names involved in theproduction of the film are usually shown in the end credits; making the ending credits a very longsequence. In this particular credit sequence there is a clever and impressive animation behind thecredits, this keeps the audience’s attention on the credits and also doubles as something to tell theaudience who the name coming up on the screen belongs to.Animated CaptionsAnimated captions are simple animations used all over things such as video games, television andother media. The captions can be used to describe what is happening, advertise or even to displayother details such as news or coming up next. A goodexample of an animated caption on TV is on a WWEwrestling match during the wrestlers entrance ashort animated caption appears giving the audiencesome information on who has entered the ring.http://www.youtube.com/watch?v=4rrx4tERN_gAnimated captions are digitally placed over thefootage and can be manipulated in modern times totake advantage of the 3D effects some TV sets have.StingsA sting is a form of motion graphic used on TV and even on the internet, used to advertisesomething. A sting differs from an advert in many ways however because they are usually only a fewseconds long and don’t tend to contain any speech or information and just include a random graphicthat fits in before a program or something similar. For example I looked at a sting that was used onE4 that was basically just advertising the channel. I found it on YouTube. The sting basically includesa deep purple background with some white houses as a backdrop. A creature is stood in theroad as another small creature comes past and uses a machine to turn it into the E4 logo,the camera zooms out and there are multiple E4 logos all along the street. The sting isanimated and therefore has a more cartoon style making the sting look funny and moreabstract. The purple colour effect is also used a lot in correspondence to the logo. The visualeffects involve zooming out and movement of the character and the transformation of thee4 logo. There is a weak blur effect used in the whole sting but the E4 logos are sharpenedto make the E4 logo itself stand out.
  • 3. IdentsAn ident is essentially a method of identification. In this case it is a station identification inthe form of a motion graphic identifying either a radio or television station. An example ofan ident is a channel 4 ident that was shown in-between programmes to identify andadvertise the channel itself. In this ident thecamera moves along an old airfield forabout 20 seconds and then slowly pansupwards to reveal a very subtle channel 4logo between the planes on the ground. Thefact that the channel four logo can only beseen subtly is clever because this is the styleof all the channel four idents so this one fitsin well with the style the viewer expects and instantly lets them know it is channel four.

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