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Emerging Trends in Food Services | Webinar by Fastcasual.com and Empathica
 

Emerging Trends in Food Services | Webinar by Fastcasual.com and Empathica

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To view webinar, visit http://cem.empathica.com/Web-Wb-Fastcasual-Emerging-Trends-Food-Service ...

To view webinar, visit http://cem.empathica.com/Web-Wb-Fastcasual-Emerging-Trends-Food-Service
Presented by Empathica and fastcasual.com, the webinar features Mark Williamson from Applebee’s, Jeremy Morgan from Smashburger, and Gary Edwards from Empathica as they discussed the five trends that every food service operator should be aware of.

Our panelists shared insights on best practices and lessons learned in having a best in class Customer Experience Management program in place and how social media and mobility are being used to engage guests and turn them into brand advocates.

Access the recording today and you can listen to the trends that were discussed including: Customer Experience Management, Social Media, Mobility, Employee Engagement, Dynamic Segmentation. Or flip through the included presentation for a quick overview of these discussed topics.

To view more webinars, visit http://www.empathica.com/webinars
To view more videos, visit http://www.empathica.com/videos

To learn more about Customer Experience Management:

Product and services page http://www.empathica.com/products-services/
Resource center http://www.empathica.com/resources/
Blog http://www.empathica.com/blog/
Consumer insights reports http://www.empathica.com/consumer-insights/
Industry-specific expertise http://www.empathica.com/industries/

Connect with us:
Twitter http://twitter.com/EmpathicaCEM
Facebook http://www.facebook.com/EmpathicaCEM
LinkedIn http://www.linkedin.com/company/empathica

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    Emerging Trends in Food Services | Webinar by Fastcasual.com and Empathica Emerging Trends in Food Services | Webinar by Fastcasual.com and Empathica Presentation Transcript

    • Emerging Trends in the Foodservice Industry Hosted by: Webinar
    • Moderator Ms Valerie Killifer Editorial Vice President - Food Service Media Networld Alliance
    • Presenter Mr. Mark Williamson Executive Director of Consumer Insights Applebee’s
    • Presenter Mr. Jeremy Morgan Vice President, Strategy Smashburger
    • Presenter Dr. Gary Edwards Chief Customer Officer Empathica
    • Questions Fastcasual.com to provide the information on how attendees interact with their consoles – ie. ask questions, raise hands etc…
    • Agenda Emerging Trends in the Foodservice Industry • Customer Experience Management • Social Media • Mobility • Employee Engagement • Dynamic segmentation
    • Trend #1 – Increasing Focus on Customer Experience Management As important as it is to have an executive commitment to a CEM program, to truly engage guests in today’s competitive environment, brand executives must give their front line operators the tools they need to positively impact the customer experience.
    • Trend #1 – Increasing Focus on Customer Experience Management How much emphasis is put on the customer experience in your operation?Q
    • Trend #1 – Increasing Focus on Customer Experience Management Q Q How much emphasis is put on the customer experience in your operation? What CEM tools do you think would most benefit operators and guests?
    • Trend #2 – Becoming Active in Social Media Empower your brand’s employee and consumer advocates by giving them a tool to easily share great experiences with their friends, family and co- workers. The use of social media will be even more relevant as the younger generation comes of age.
    • Trend #2 – Becoming Active in Social Media Q Do you support your employee and guest use of social media to further your brand’s message?
    • Trend #2 – Becoming Active in Social Media Q Do you support your employee and guest’s use of social media to further your brand’s message? Q In what way can operators encourage the use of social media tools among staff and guests to deliver your brand message and unique customer experience?
    • Trend #3 – Connecting with Mobile With the continued use and adoption of mobile technology in the foodservice space, brands can leverage this trend to improve staff engagement and deliver a better guest experience.
    • Trend #3 – Connecting with Mobile Q What mobile solutions can operators offer to improve the restaurant experience of both staff and guests?
    • Trend #3 – Connecting with Mobile Q Q What mobile solutions can operators offer to improve the restaurant experience of both staff and guests? Where do you see mobile technology headed in the future and how do you think this will impact foodservice operations?
    • Trend #4 – Drive Employee Engagement Engaged employees help drive business success and foster your brand culture.
    • Trend #4 – Drive Employee Engagement Q How important is employee engagement to your company culture?
    • Trend #4 – Drive Employee Engagement Q How important is employee engagement to your company culture? Q What can restaurant operators do to engage this new generation of employees? Are there differences in how you interact with staff compared to 5 or 10 years ago?
    • Trend #5 – Discover Insights through Dynamic Segmentation A brand’s ability to extract data from custom reports to analyze trends, explore hypotheses, and discover insights and brand impact – all in real-time – has become increasingly important.
    • Trend #5 – Discover Insights through Dynamic Segmentation Q What types of tools have you found to be most beneficial for your operation in terms of understanding behaviors of different segments of your customer base?
    • Trend #5 – Discover Insights through Dynamic Segmentation Q What types of tools have you found to be most beneficial for your operation in terms of understanding behaviors of different segments of your customer base? How have you been able to turn the feedback your brand has received from guests into actionable items? Q
    • Questions Ms Valerie Killifer Editorial Vice President - Food Service Media Mr. Jeremy Morgan Vice President, Strategy Dr. Gary Edwards Chief Customer Officer
    • Mr. Mark Williamson Executive Director of Consumer Insights Mr. Jeremy Morgan Vice President, Strategy Ms Valerie Killifer Editorial Vice President - Food Service Media Dr. Gary Edwards Chief Customer Officer Questions
    • Thank you! www.empathica.com marketing@empathica.com 1 888 633 1633