Preventing Suicide Online

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Preventing Suicide Online

  1. 1. RT: I'm going to kill myself: Preventing Suicide Online SXSW i :: 2010 #preventingsuicideonline
  2. 2. Panelists
  3. 3. Panelists
  4. 4. Panelists
  5. 5. Panelists
  6. 6. Panelists
  7. 7. The Scope of the Problem More than 33,000 Americans die by suicide each year. Almost 1,000,000 people worldwide. More than 395,000 people with self-inflicted injuries are treated in emergency rooms each year. help.com - tag: suicide
  8. 8. Data Nerds: Suicide Kills more Americans than HIV/AIDS and Homicide combined.
  9. 10. Flickr: Josh Pesavento
  10. 12. Challenges for Online Suicide Prevention
  11. 14. People 10-35 aren't calling hotlines
  12. 18. Suicide Prevention Campaign We Can Help Us 3/2010
  13. 19. Ad Council <ul><li>Amanda Lehner @AmandaLehner, Director of Interactive Services </li></ul><ul><li>@AdCouncil </li></ul><ul><li>www.AdCouncil.org </li></ul><ul><li>www.MyAdCouncil.org </li></ul><ul><li>www.Facebook.com/AdCouncil.org </li></ul><ul><li>www.YouTube.com/AdCouncil.org </li></ul>
  14. 21. Suicide Prevention Campaign Partners <ul><li>Substance Abuse and Mental Health Services Administration (SAMHSA) </li></ul><ul><li>Inspire Foundation – ReachOut.com </li></ul><ul><li>Pro Bono Agency: DDB New York </li></ul>@AdCouncil
  15. 22. Teen Suicide Prevention Campaign <ul><li>Suicide is the 3rd leading cause of death among youth 15-24 </li></ul><ul><li>These deaths are preventable </li></ul><ul><li>Objective are to reduce the rate of teen suicide by: </li></ul><ul><ul><li>helping teens effectively cope with tough times </li></ul></ul><ul><ul><li>offering support and resources to help prevent the feelings of alienation and loss that can be a factor in teen suicide attempts </li></ul></ul>@AdCouncil
  16. 23. Communicating the Issue <ul><li>Opportunity: Use online and digital media to help teens cope with personal and mental health issues. </li></ul><ul><li>Target: 13-17 year olds, in particular those who are stressed, depressed, or who may have considered suicide. </li></ul><ul><li>Desired Outcome: Convince teens that they are not alone by sharing stories of peers who have overcome similar struggles. </li></ul>@AdCouncil
  17. 24. Communicating the Issue <ul><li>Key Message: Relief is closer than you think. </li></ul><ul><li>Support: ReachOut.com, and National Suicide Prevention Lifeline 1-800-273-TALK (8255) </li></ul><ul><li>Tone: Positive, optimistic, authentic </li></ul><ul><li>Call to action: Go online to hear from other teens who have been there and made it </li></ul>WeCanHelpUs @AdCouncil
  18. 25. TV @AdCouncil
  19. 26. Print/In-School Posters @AdCouncil
  20. 27. Banners <ul><li>Faces </li></ul><ul><li>Feelings </li></ul>@AdCouncil
  21. 30. Want to help/get involved? Contact us <ul><li>[email_address] </li></ul><ul><li>www.AdCouncil.org </li></ul><ul><li>@adcouncil </li></ul><ul><li>www.MyAdCouncil.org </li></ul><ul><li>www.Facebook.com/AdCouncil </li></ul><ul><li>www.YouTube.com/AdCouncil </li></ul>
  22. 32. Preventing Suicide Online with YouTube
  23. 35. Volume We’re not experts International scope Challenges
  24. 36. What we’re doing to help Rigorous policy enforcement Partnerships + Collaboration YouTube Safety Center
  25. 38. Resources and Actions
  26. 39. Interactive Channel
  27. 41. Daniel J. Reidenberg, Psy.D. Executive Director – SAVE March 15, 2010
  28. 42. Builds new network of support, vehicle to communicate. Connect to industry, provide research, updates, promote products and services, engage advocates. Opportunity to address younger audience, connect with new type of constituents: bands, causes, etc. Visual library of SAVE events and activities. Vehicle for SAVE PSAs, increase access to SAVE’s video library. SAVE and Social Media
  29. 43. Screen-shots Facebook Flickr YouTube
  30. 45. <ul><li>www.help.com : online community for information and advice </li></ul><ul><li>www.reachout.com : resources, experts, information for teens </li></ul><ul><li>www.save.org : information on suicide and suicide prevention, support for survivors </li></ul><ul><li>www.suicidepreventionlifeline.org : suicide crisis line (800-273-TALK) </li></ul><ul><li>www.sprc.org : suicide prevention resource center – clearinghouse for information </li></ul><ul><li>www.thetrevorproject.org : help and resources for LGTBQ youth </li></ul>
  31. 49. Group Discussion # preventing suicide online picture by: visual.dichotomy (flickr)
  32. 50. Thanks for coming! #preventingsuicideonline

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