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Integrity Mobile Trends 2012
 

Integrity Mobile Trends 2012

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    Integrity Mobile Trends 2012 Integrity Mobile Trends 2012 Presentation Transcript

    • Mobile TrendsIt’s Nice to Meet YouEd MorrisseyPartner & Chief Creative Officer6358 Delmar Boulevard, Suite 444Saint Louis, MO 63130ed@integritystl.comwww.integritystl.comInteractive. Digital. Awesome.
    • Marketing Has Changed Yesterday Less ads Reached more people With undivided attention A D Today More ads Reach fewer people Paying less attentionAD AD ADAD AD ADAD AD AD Interactive. Digital. Awesome. 2
    • The Screens we Love Source: Google: The New Multi-screen World, August, 2012 Interactive. Digital. Awesome. 3
    • Today’s Audience Conversations Communicate Community Content Control Creative Class Connected Generation C Customers Interactive. Digital. Awesome. 4
    • Areas of Focus Location- Mobile based Marketing Social Sales / Media Lead-Gen Interactive. Digital. Awesome. 5
    • Mobile Web vs. Desktop Growth Source: Mary Meeker, Morgan Stanley, Internet Trends, April 12, 2012 Interactive. Digital. Awesome. 6
    • Global Internet Device Sales 3B 2.5B 2Bunits 1.5B 1B 500M Source: Gartner, IDC, Strategy Analytics, company filings, BI Intelligence Interactive. Digital. Awesome. 7
    • US Adults - Own Tablets/eReaders 35% 29% 30% 25% 20% 15% 10% 5% 2% 0% 4/09 5/10 9/10 5/11 12/11 1/12 Source: Pew Research Center, 2012 Interactive. Digital. Awesome. 8
    • What Users Do on Mobile 7 7 10 10 12 11 24 15 25 25 Q1 2011 Q1 2012 games social news entertainment other Interactive. Digital. Awesome. 9
    • What Users Want 76% 53% location/hours download app 61% 54% ‘click to call’ send e-mail 48% 41% social network play a video Interactive. Digital. Awesome. 10
    • What Users Buy & Do 48% 30% 27% 13% 13% 8%Movie/event Digital Consumer Food/drink Computer Office tickets content electronics equipment supplies 61% 35% Comparison Mobile shop coupon 46% 45% Mobile Mobile payment purchase Interactive. Digital. Awesome. 11
    • US m-Commerce Sales, 2010-2015 $31.0B $23.7B $17.2B $11.6B $6.7B $3.5B 2010 2011 2012 2013 2014 2015 Source: eMarketer, November 2011 Interactive. Digital. Awesome. 12
    • US Mobile OS Trending Source: comScore MobiLens, Dec-2005 to Dec- 2001, US Interactive. Digital. Awesome. 13
    • Market Data – August 2012 Interactive. Digital. Awesome. 14
    • Market Data – August 2012 Interactive. Digital. Awesome. 15
    • Growth Still to Come!7,000 6.1B6,0005,0004,0003,0002,000 953MM1,000 0 Smartphone Mobile Phone Interactive. Digital. Awesome. 16
    • A Final Warning• 96% - encountered sites NOT optimized• 60% - leave website if it not mobile friendly• 67% - more likely to purchase from mobile site• 74% - more likely to return So, how do you address? www.BeTheThing.com/mobile (for more amazing stats) Interactive. Digital. Awesome. 17
    • Thank YouIt’s Nice to Meet YouEd MorrisseyPartner & Chief Creative Officer6358 Delmar Boulevard, Suite 444Saint Louis, MO 63130ed@integritystl.comwww.integritystl.comInteractive. Digital. Awesome.