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Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
Ogilvy Group Hungary
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Ogilvy Group Hungary

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  • 1. Ogilvy  Group  Budapest
  • 2. Ogilvy  was  one  of  the  first  interna8onal  agencies  in  Hungary  to  open  its  office  in  1988.The  Ogilvy  network  has  450  offices  in  173  ci8es.Ogilvy  is  owned  by  WPP,  the  world  leader  in  marke8ng  communica8on  services.
  • 3. Ogilvy  Group  Budapest  is  a  full  service  agency.  It  consists  of  four  affiliates  specialising  in    different  tasks.  In  case  of  integrated  campaigns  Ogilvy  Adver=sing  leads  the  projects  and  integrates  the  specialized  knowledge  into  one  campaign.
  • 4. Ogilvy  Group  Budapest  is  the   Crea8ve  Agency  of  the  Year   in  Hungary  2011/2012on  the  crea=ve  ranking  of  Hungarian  Adver=sing  Associa=on
  • 5. We  were  the‘Agency  of  the  Year’  in  2011at  Hipnozis  Adver8sing  Fes8val.
  • 6. We  were  runner  upWPP  CEE  Agency  ofthe  year,  2010
  • 7. TOOLS  &  RESOURCES
  • 8. The  big  IdeaLis  Ogilvy’s  proprietary  methodology  for  brand  development.
  • 9. The  idea  of  Big  IdeaL  comes  from  the  observa=on  that  the  most  successful   brands  are  those  (i.e.  perform  well  on  the  stock  market)  that  have  a  strong   point  of  view. Cultural Brand’s Tension Best SelfThe  best  big  ideaLs  seem  to  live  in  the  intersec=on  between  these  two  things  –   a  cultural  tension  within  the  target  group  and  a  virtue  of  the  brand  that   reflects  to  this  anxiety.
  • 10. One  of  the  most  famous  and  successful  examples  of  Big  IdeaL  is  Dove.Dove’s  big  ideaL  –  that  rocketed  the  brand  –  has  built  on  the  phenomena  that  the  “ideal  woman”  portrayed  by  mass  media  is  unreachable  for  nearly  all  of  the  women  and  it  rather  bothers  than  inspires  them.
  • 11. Dove  believes  the  world  would  be  a  beOer  place  if  women  were  allowed  to  feel  good  about  themselves.
  • 12. fusionis  Ogilvy’s  integrated  campaign  planning  tool,  which  is  based  upon  5  elements  of  effec=ve  communica=on.
  • 13. From  spreading  a  brand  idea  in  360  Degrees...
  • 14. ...to  finding  the  few  necessary  Degrees  to  be  efficient.
  • 15. Fusion  always  starts  thinking  from  business  ambi=ons,  finding  solu=ons  through  unfolding  a   consumer  journey  and  finishes  with  measuring  the  campaign  performance.
  • 16. To  know  more  about  our  works  please  visitwww.ogilvy.hu/workand  for  more  informa=on  about  us  please  go  towww.ogilvy.hu
  • 17. Thank  you.

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