MEC Hungary credentials


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MEC Hungary credentials

  1. 1. MEC Hungary credential<br />
  2. 2. Our ambition guides everything we do<br />To be our clients’ <br />most valued business partner, famous for inspiring people and exceptional results<br />
  3. 3. MEC is a powerful and consistent global network<br />Europe, Middle East and Africa<br />Billings: $11.0bn<br />North America<br />Billings: $8.4bn<br />Asia Pacific<br />Billings: $1.8bn<br />Latin America<br />Billings: $0.3bn<br />$21.5bn billings, with over 250 offices in 84 countries <br />Source: RECMA 2009 Definitive Billings <br />
  4. 4. MEC is a leading agency in Hungary too<br />Having 11 awards from Effie and Golden Blade festival<br />Key dates of MEC Hungary<br /><ul><li>1996: first media agency who separeted from an ad agency
  5. 5. 2001: first media agency having its own online division (MEC Interaction)
  6. 6. 2003: first media agency with a research division (Analytics & Insight)
  7. 7. 2004: first media agency group with own OOH optimisation company (Portland)
  8. 8. Since 2007, the biggest media agency in Hungary</li></ul>Source: Kantar Media Intelligence – Rate card prices<br />
  9. 9. Major clients in every market sector<br />
  10. 10. We are proud of…<br />We earned to manage online planning and buying, which used to handled by a specialised online agency.<br />MEC organised a prime time CSR TV show for Danone on a national commercial channel.<br />Among 4,500+ companies, MEC has been chosen as ‘Supplier of the Year’ in services category by E.onin 2011.<br />Client selected us for regional coordinator to manage the CEE region.<br />The client organised a worldwide digital ideas pitch among all global, local agencies and Mercedes offices. MEC Hungary was shortlisted in one of the four categories which made the local client very satisfied and proud.<br />
  11. 11. We are “powered” byGroupM<br />The world’s and Hungary’s no.1 media buyer<br />159 billion HUF billing altogether<br />Controlling 33% of the Hungarian market<br />Massive buying power to deliver market beating prices in offline and online<br />
  12. 12. MEC and GroupM: “the best of both worlds”<br />Client brand, product and campaign requirements<br />Tailored client-specific negotiations <br />GroupM-negotiated pricing improvement<br />Optimum value for client<br />MEC negotiations based on each client’s needs are augmented by GroupM’s unique leverage<br />
  13. 13. Our perspective on the communications landscape<br />Earned<br />Paid<br />Owned<br />Paid, owned and earned encourages a more expansive and integrated view of the communications landscape.<br />
  14. 14. The MEC Vision: Active Engagement<br />Communication that gets the consumer involved with the brand in order to change their behaviour<br />Actively engaged consumers are more likely to:<br /><ul><li>Pay more attention
  15. 15. Are more likely to respond and act
  16. 16. Share information more readily with others
  17. 17. Spend more per purchase occasion
  18. 18. Are more loyal to the brand
  19. 19. Are the richest source of total lifetime value </li></li></ul><li>MEC Navigator: a different way of working <br />MEC Navigator<br />We believe that great ideas sit at the heart of any strategy or plan that we develop, from the communications strategy right through to media implementation.<br /> <br />Putting ideas at the heart of our strategy and plans is fundamentally the best way to actively engage consumers with your brands and services, and, as a result, drive ROI.<br /> <br />MEC Navigator provides the “glue” to produce highly integrated communications solutions. The investment we have made in training our staff around the network means that MEC Navigator ensures consistent and faithful implementation across all markets.<br />
  20. 20. Our range of skills and services<br />Analytics and Insight<br />Communications planning<br />Media planning and buying<br />Digital, search & social media <br />Brand partnerships: sport, entertainment, cause<br />Integrated planning<br />Consumer insight & research<br />Analytics & data planning<br />Branded content & entertainment <br />Project management<br />
  21. 21. Our core skills: MEC Interaction<br />Strategy and Planning<br />Research and Insight<br />Display Buying and Performance<br />Search and Affiliates<br />Social Media Strategy and Activation<br />Mobile Media and Applications<br />Campaign Ops<br />and Analytics<br />Creative Production<br />13<br />
  22. 22. Our core skills: Analytics and Insight<br />DISCOVERY<br />Research and <br />consumer insight <br />Setting and allocating budgets<br />Defining optimal channel mix <br />MEASUREMENT<br />Optimising spend across the year<br />Web analytics <br />& data mining<br />Dashboards & extranets for streamlined reporting<br />
  23. 23. A&I: market-leading planning tools and systems<br />
  24. 24. Our core skills: MEC Access <br />Over 350 dedicated staff in 30 countries<br />
  25. 25. Recognition that people are our greatest asset <br />It’s easy to make this statement and then do nothing to act upon it. <br />We are committed to making MEC the best agency to work at because we want passionate, dedicated people who are prepared to go the extra mile for our clients to drive their business and hence drive our own. <br />Our efforts were recognised and honoured with the following various awards:<br />2007 – Heart friendly workplace (Unilever)<br />2008 – Media agency of the future (TNS)<br />2008 – Most appealing workplace (TNS)<br />2008 – Best employer (Hewitt)<br />2008 – Most creative media agency (Golden Blade awards, Reklámzabálók)<br />2009 – #13 best employer in Central-Eastern-Europe (Hewitt)<br />
  26. 26. Thank you!<br />For more information, please contact: <br />