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Grey G2 introduction



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  • We are everywhere we need to be.


  • 1. Introducing the Agency.
  • 2. 10 r easons whyGr ey/G2.1. A worldwide pool of communication professionals with experience relevant to your business2. Strong presence in countries you need service3. Expertise in various fields of marketing communication4. Ability to keep our Clients stay with us for long5. Creative ideas that shine6. Proven effectiveness in building our Clients’ business7. Unique methodologies to maximize your communication ROI8. A network that works9. Efficiency tools to facilitate info exchange & knowledge share10. Our commitment to our clients 2
  • 3. Our Anatomy.• Founded in 1917• 147 offices in 93 countries • 8,000 employees worldwide • 5th largest agency network in the world • Serving 100 of the Fortune 500• Part of the WPP Group of companies, one the world’s largest communication groups
  • 4. Our networ k.
  • 5. Gr ey/G2 ar ound the globe.495 Offices • 158 Cities • 83 Countries • 10,500 employees Americas Europe, Middle East & Africa Asia Pacific Argentina Australia Austria Germany Luxembourg Saudi Arabia Brazil Bangladesh Belgium Ghana Macedonia Slovak Republic Canada China Belarus Greece Moldova Slovenia Chile Hong Kong Botswana Hungary Morocco South Africa Colombia India Bulgaria Ireland Netherlands Spain Costa Rica Indochina Croatia Israel Nigeria Sweden Dominican Republic Indonesia Cyprus Italy Norway Switzerland Ecuador Japan Czech Republic Kazakhstan Poland Turkey El Salvador Malaysia Denmark Kenya Portugal Ukraine Guatemala New Zealand Egypt Latvia Romania United Arab Emirates Honduras Pakistan Estonia Lebanon Russia United Kingdom Jamaica Philippines Finland Lithuania Saudi Arabia Uzbekistan Mexico Singapore France Zimbabwe Nicaragua South Korea Panama Sri Lanka Peru Taiwan Puerto Rico Thailand Trinidad & Tobago Vietnam United States Uruguay Venezuela
  • 6. A Total Communications Company. Our advertising agency offers Brand strategy, creative strategy and creative execution across all platforms. Our diversified marketing services company, that combines shopper marketing, relationship marketing, digital marketing, data analytics and branding and design. Our data and insight integrator that enables the development of research based strategies and modeling for prediction of outcomes or optimization of investments. Our interactive marketing agency developing award-winning and innovative work across channels and platforms, that people love – while also delivering measurable business results for our clients.+ Public Relations Media Buying &
  • 7. Gr eat Names. Gr eat Mar keter s. Gr eat Relationships. No. of Brands No. of CountriesClient Client Since Managed Globally 1956 31 44 1955 21 41 1963 25 42 2010 1 15
  • 8. Grey/G2 in CEE:21 offices, 600employees
  • 9. Grey/G2 Hungary Gabor Toth Ilona Kolipka CEOHungary COOHungary CEO Grey Group CEE Ilona.kolipka@grey.hu gabor.toth@grey.hu Address Key Clients Andrássy út 9. Procter & Gamble 1061 Budapest, Hungary GlaxoSmithKline 1538 Pf. 466 Allianz Insurance Tel: (36.1) 2 14 67-50 BAT Rauch Employees: 65 Kraft Foods Bayer
  • 10. 1+1=3In Hungary, we are a unique joint venture of twonetworks, Grey and G2, combining and amplifying vastlocal and international expertise in numerous disciplines.
  • 11. About our beliefs.
  • 12. We believe in wor kingcollabor atively.With each other, and with our clients.Teamwork is not a ‚nice to have‘, it‘s a must:nothing sinks a ship faster than too many egos.
  • 13. We believe in ambition.Goals are incredibly important, but ambition is even more so.Because ambition is what turns a goal into a mission. And peoplewho are on a mission will stop at nothing to accomplish it.
  • 14. We believe in focus.Most clients and most agencies go wrong right at the start. Theypick up the wrong problem to solve. So that is why we investmore energy upfront to identify where we can create the mostimpact. It saves time, it saves money and sometimes it hasalready saved brands.
  • 15. Our clients. 15
  • 16. We believe in awar ds.They demonstrate our value.They show our peers how we mean business.They help us attract and keep the best talent.They make us proud.And isn‘t it better to have a proud agencyfighting for you?
  • 17. Proud of.5th place on the M-Listranking* in 2011*Hungarian agenciesranked based on totalNo of points collectedafter creative andeffectiveness awards 17
  • 18. Ef ficiency at the cor e. Effie 2002-2012 HungaryRanking Agency Bronze Silver Gold Platinum Total 1 Grey/G2 30 2 McCann Erickson 28 3 DDB 20 4 Young & Rubicam 19 5 Leo Burnett 11 6 Publicis 9 7 Ogilvy & Mather 7 8 JWT 6 9 TBWA 5 10 Saatchi & Saatchi 5 11 Scholz & Friends 4 12 Lowe GGK 4 13 DArcy 2 Source: Effie
  • 19. Our Mission.We integrate unique intelligence, focused creativity and leading-edge technology to develop selling concepts that deepenpeople’s commitment to our clients’ brands.
  • 20. With a success provenplanning process:Pathfinder™
  • 21. ..and the Brand Shift™ Philosophy. The purpose, mission or ambition for the brand/business to T The SHIFT is how we from F will enable the brand to gain trajectory.Our departure point – itcan be a positioning or mindset
  • 22. With proprietary tools toanatomize the customer’spath to purchase. How do consumers purchase the product? When and why do consumers buy the product? What shapes their decision? Where can we best address them on their path to purchase?
  • 23. Extensive and pr oven r e gional coor dination exper tise.We don’t believe in a one-size-fits-all approach to • Client budget holdings andregional client service. We apply the principles decision-makingthat we have learned through years of effectively • What’s global vs. what’s localhandling multinational business. At the heart of • Common criteria for successthat is the belief that each business and Brand is • The framework to ensuredifferent, and that there is no one approach. Witheach client, we take into account ► consistent communications
  • 24. Some recent work.
  • 25. Allianz.
  • 26. Chevr olet.
  • 27. Lenor.
  • 28. Rauch Ice-T.
  • 29. Unicef.
  • 30. Chocome. 30
  • 31. Ef Zámbó. 31
  • 32. We are here to build your business!