Presentation on:
“Comparative General Country
PESTLE Analyses of USA and
Pakistan”
Presented by:
Imran Ahmed; Roll no.
Nab...
Presentation’s Content:
1. Brief Overview of PESTEL ANALYSIS
 Its 6 component and their features.
 Importance and uses o...
Objective of The Presentation:
To illustrate the general effects and
difference of Political, Economical,
social, technolo...
Brief Overview of PESTEL Analysis
Every organization considers its environment before beginning the
marketing process.
The...
PESTEL ANALYSIS:
PESTLE analysis is in effect an audit of an organization's
Macro environmental influences with the purpos...
Importance and uses of PESTEL Analysis:
• Effective use of PEST Analysis ensures that the
direction of one’s business is a...
Legal Factors:
 Regulations and
Standards
 Employment Laws

Political Factors:
• Government type
& policy
• Funding, Gra...
Political Factors in
America vs. in Pakistan
1. Stability of the government
2. Government type (dictatorship,
democratic, ...
Economic Factors in America vs. in Pakistan






 Unemployment and labor supply
 Stage of business cycle.
 Current...
Social Factors in America vs. in Pakistan
 Population growth rate and age
profile.
 Population health, education and
soc...
Technological Factors in America vs. in Pakistan
 Impact of emerging
technologies.
 Impact of Internet, reduction in
com...
Environmental Factors in America vs. in Pakistan
Water Resources
 The effect of climate change
CO2 emissions
Understan...
Legal Factors in America vs. in Pakistan

Current Legislation
Employment Law
Court Matters
We hope this presentation helped
you learn the addressed topics.
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Comparative general country pestle analyses of  usa and pakistan
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Comparative General Country PESTLE Analyses of USA and Pakistan

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Comparative general country pestle analyses of usa and pakistan

  1. 1. Presentation on: “Comparative General Country PESTLE Analyses of USA and Pakistan” Presented by: Imran Ahmed; Roll no. Nabeela; Saad Zafar Ahsan Jaffry Audience: Teacher In Charge: Date of presentation:
  2. 2. Presentation’s Content: 1. Brief Overview of PESTEL ANALYSIS  Its 6 component and their features.  Importance and uses of PESTLE Analysis in International Marketing 2. Comparative PESTLE analysis of America and Pakistan  Political Factors in America vs. in Pakistan  Economical Factors in America vs. in Pakistan  Socio-Cultural Factors in America vs. in Pakistan  Technological Factors in America vs. in Pakistan  Environmental Factors in America vs. in Pakistan  Legal Factors in America vs. in Pakistan
  3. 3. Objective of The Presentation: To illustrate the general effects and difference of Political, Economical, social, technological, environmental and legal factors in American and Pakistani Market via PEST Analysis.
  4. 4. Brief Overview of PESTEL Analysis Every organization considers its environment before beginning the marketing process. The organization's marketing environment is made up of: 1. The internal environment e.g. staff (or internal customers), office technology, wages and finance, etc. 2. The micro-environment e.g. our external customers, agents and distributors, suppliers, our competitors, etc. 3. The macro-environment e.g. Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces.
  5. 5. PESTEL ANALYSIS: PESTLE analysis is in effect an audit of an organization's Macro environmental influences with the purpose of using this information to guide strategic decision-making. The assumption is that if the organization is able to audit its current environment and assess potential changes, it will be better placed than its competitors to respond to changes. PESTLE is an acronym standing for - Political, Economic, Sociological, Technological, Legal, and Environmental.
  6. 6. Importance and uses of PESTEL Analysis: • Effective use of PEST Analysis ensures that the direction of one’s business is aligned positively with the forces of change that are affecting world. • Good use of PEST Analysis helps one avoid taking action that is condemned to failure for reasons beyond • one’s control. • PEST is useful when one starts operating in a new country or region. • Use of PEST Analysis helps one break free of unconscious assumptions, and helps one quickly adapt to the realities of the new environment
  7. 7. Legal Factors:  Regulations and Standards  Employment Laws Political Factors: • Government type & policy • Funding, Grants, Initiative Environmental Factors:  Weather, green and ethical Issues  Pollution, waste, recycling Technological Factors:  Emerging technology  Internet  Information and Communication Major Features Economic Factors:  Inflation and interest rates  Labor and Energy Costs Social Factors:  Population  Education  Religion  Lifestyle  Culture  Fashion
  8. 8. Political Factors in America vs. in Pakistan 1. Stability of the government 2. Government type (dictatorship, democratic, monarchy, etc.) 3. Economic policy of the government 4. Trade policy 5. Diplomatic events in surrounding countries Furthermore, political context can change for the foreseeable future.
  9. 9. Economic Factors in America vs. in Pakistan      Unemployment and labor supply  Stage of business cycle.  Current and projected economic growth, inflation and interest rates. Labor costs. Levels of disposable income and income distribution. Impact of globalization. Likely changes in the economic environment
  10. 10. Social Factors in America vs. in Pakistan  Population growth rate and age profile.  Population health, education and social mobility, and attitudes to these.  Population employment patterns, job  market freedom and attitudes to work.  Press attitudes, public opinion, social attitudes and social taboos.  Lifestyle choices and attitudes to these.  Socio-cultural changes.
  11. 11. Technological Factors in America vs. in Pakistan  Impact of emerging technologies.  Impact of Internet, reduction in communications costs and increased remote working.  Research & Development activity.  Impact of technology transfer
  12. 12. Environmental Factors in America vs. in Pakistan Water Resources  The effect of climate change CO2 emissions Understanding water and energy Sustainable energy  Recycling  Cost of waste on the environment  The rate of extinction of species  Depleting natural resources – water, fish and other resources
  13. 13. Legal Factors in America vs. in Pakistan Current Legislation Employment Law Court Matters
  14. 14. We hope this presentation helped you learn the addressed topics.
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