What makes good web design
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What makes good web design

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My powerpoint presentation available online for Sally Bell for Digital Media Collaborative Practice

My powerpoint presentation available online for Sally Bell for Digital Media Collaborative Practice

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    What makes good web design What makes good web design Presentation Transcript

    • What makes good web design? By Emmeline Stephenson Digital Media Collaborative Practice
    • What this presentation shall cover
      • Basic principles of ‘good design’ on web
      • Key Factors in ‘good design’
      • Example 1: Vimeo
      • Example 2: Helen McClean
      • Example 3: District 9 – Official website
      • Example 4: Polyvore
      • Example 5: Spotify
    • Basic Principles of Good Web Design
      • Balance and Proximity:
      • Symmetrical web elements = conservative, organised, business.
      • Asymmetrical web elements = fun, interesting.
      • Related elements should be close together to create visual link for audiences
    • Basic Principles of Good Web Design
      • 2. Contrast and Focus:
      • Web pages need a focal point for users to be drawn to
      • To generate interest use different web elements (text, images, video)
      • Colours can be used to draw contrast (eg. Black background on white text)
    • Basic Principles of Good Web Design
      • 3. Unity and Visual Identity:
      • Creating and maintaining visual identity is important aspect of branding
      • Persistent use of logo featured prominently in each web page corner is memorable
      • Repetitive use of colours similar to logo allows audiences to associate colour scheme with brand
    • Key factors in ‘good design’
      • Does the design cater to the target audience?
      • How does it compare to other designs used by this audience?
      • Is the design relevant to the product/service?
      • Is the content relevant to the product/service?
      • Is the design simple and easy to use?
      • Is it accessible to it’s target audience?
      • Web hosting website
      • Based in New York
      • Founded in 2004 by Zach Klein and Jake Lodwick
      • Created by film makers and video creators
      • First video-sharing site to offer HD quality to users
      • Target Audience:
      • Filmmakers and video creators
      • Similar Websites:
      • Youtube, Crackle, Clipshack, Blip.tv
      • Content:
      • User created videos, Blogs, Channels, Advertisements.
      • Features :
      • Recommended videos, Communities, Video School, Custom privacy controls, HD quality.
      • Art and Photography portfolio website
      • Created as a promotional platform for Helen McLean’s photography and illustrations
      • Based in Melbourne, Australia
      • Promotes the niche genre of burlesque
      Helen McLean
    • Helen McLean
      • Target Audience:
      • Pin Up/Burlesque/Retro models, fans of vintage, burlesque, pin up girls and vintage , Vintage/Retro clothing boutiques
      • Similar Websites:
      • Inner Beauty Photography, Photo Bombshell, Dita.net
      • Content:
      • Personal and Client work portfolios, Publicity, Client Recommendations, Contact.
      • Features:
      • Recent News, Videos, Photography Packages, Shop.
      • Created in 2008 as official website for 2009 film
      • Used in conjunction with other viral websites to promote the film
      • Originally designed to encourage people to watch the film at the cinema
      • Used to promote products such as the DVD and blu-ray.
      • Target Audience:
      • Science-fiction/film fans aged 15+
      • Similar Websites:
      • Avatar, Pan’s Labyrinth
      • Content:
      • Trailers, Flash Animation, Links to Associated sites
      • Features:
      • User interactive links and content, Additional video content not featured within film.
      • Founded in 2007
      • A community based website that allows users to create fashion mood boards and share these with friends
      • Used by fashion labels, celebrities and designers as well as ordinary people with interests in fashion
      • Target Audience:
      • Fashion labels, designers and people interested in fashion magazines and shopping online
      • Similar Websites:
      • Look Book, My Deco
      • Content:
      • User created moodboards, Advertisements/ Promoted Brands and designers, Blogs
      • Features:
      • User Interactive created moodboards, Buy items, Publish moodboards, celebrity blogs/moodboards
      • Music streaming service
      • Launched in 2008 by Swedish company Spotify AB
      • Funded through advertisements to non-paying subscribers, paid subscription and music purchases
      • Spotify Premium is available on mobiles
      • Target Audience:
      • People that regularly listen to music and buy music online
      • Similar Designs:
      • iTunes
      • Content:
      • Music tracks by many artists available to download or listen for free, advertisements
      • Features:
      • Link to Facebook, Listen to music free, Buy tracks, Create playlists, Share music tracks and playlists