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    410 power point 410 power point Presentation Transcript

    • TO P R OTE C T AND S E R VE : Our C om m unitie s , Our P ub lic
    • Ob je c tive • As th e P R re p re s e n ta tive o f th is po lic e d e pa rtm e n t, it is o ur d u ty to m a ke s u re th e p u b lic kn o ws th a t th is p o rtra ya l o f o u r d e pa rtm e n t is un ju s t a n d in a c c ura te . We will pro ve to th e p u b lic th a t we d o n o t s ta n d fo r th is kind o f b e h a vio r, a n d we will g a in b a c k a po s itive re p u ta tio n fo r th is o rg a n iz a tio n.
    • S tra te g y • In orde r to e a s ily ta rg e t mos t of th e public , we will g o with th e s tra te g y th a t will be th e mos t like ly to re a c h our a udie nc e , th roug h la rg e ne ws pa pe r c orpora tions a nd te le vis ion s ta tions . Our s tra te g y for th e s e vide o ne ws re le a s e s a nd ne ws pa pe r a rtic le s is to s h ow th e public th a t our de pa rtme nt doe s not s ta nd for th is be h a vior. In doing th is , we will public ly fire th os e offic e rs involve d in th e dis re s pe c tful a nd unjus t be h a vior. Afte r proving th is to th e public , we will promote pos itive s torie s a nd a c h ie ve me nts th a t our de pa rtme nt h a s obta ine d in th e c ommunity. We will a ls o h a ve s ta te me nts from vic tims wh o h a ve be e n s a ve d by our offic e rs , with more foc us on th e e lde rly a nd c h ildre n. Th is will ta rg e t th e public ’s e motiona l s ide , a nd th e y will fe e l a s e ns e of g ra titude towa rds th e de pa rtme nt.
    • Ta c tic s • We will pu b lis h a rtic le s in th e m a jor ne ws p a p e rs a n d will h a ve s e ve ra l te le vis e d n e ws re le a s e s th a t will e n fo rc e th e s in c e rity o f o ur de p a rtm e nt’s c om m itm e n t to p ro te c t a n d s e rve . We will a dd re s s is s ue s s uc h a s th e firin g of th e o ffic e rs g u ilty o f m is re p re s e n tin g ou r de p a rtm e nt, p ro fe s s io n a n d re pu ta tio n. Th e n we will ta ke a p os itive s ta n c e wh ic h foc u s e s on th e g o o d th ing s th e de pa rtm e nt h a s a c c o m p lis h e d. A wa y in wh ic h we will d o th is is to h a ve te s tim o n ie s of vic tim s th a t h a ve b e e n h e lpe d or s a ve d b y o ur offic e rs . We will a ls o m a ke b ro c h u re s with a ll of th is in fo rm a tion a nd te s tim o n ie s in orde r to re a c h th e pe o ple th a t d o no t re a d n e ws pa pe rs o r wa tc h te le vis io n. On top of th is , we will prom o te th e c h a rity a nd vo lun te e r wo rk th e o ffic e rs d o in th e c o m m un ity b y u s ing th e s e m e th o ds of re a c h in g th e p ub lic . Als o , we will pro m ote “C o ps for Kid s ,” a we e k- lo ng s u m m e r c a m p th a t o ur de pa rtm e nt h o ld s fo r u nd e r-p rivile g e d a n d in ne r-c ity c h ildre n . Th e c a m p g ive s le s s p rivile g e d kids a c h a nc e to p la y s p orts a nd e ng a g e in m a n y o th e r a c tivitie s wh ils t b o n din g with oth e r kid s . Th is is a no n-p ro fit org a niz a tion a nd is a n
    • B udg e t • Th e b ud g e t fo r th is c a m pa ig n will ra n g e fro m $ 2 0 0 ,0 0 0 - $5 0 0 ,0 0 0 . We wa n t to b e s ure o ur im a g e a n d re p u ta tio n h a s b e e n c om p le te ly s a lva g e d a n d will d o e ve ryth in g in o u r p o we r a n d b u dg e t to a c c o m p lis h th is .
    • E va lua tion • We wo u ld h a ve p u b lic s u rve ys fo r pe o p le to fill o u t a s we ll a s o n lin e s urve ys in ord e r to d e te rm in e th e ra te o f p o s itive fe e d b a c k we a c h ie ve d fro m th is c a m p a ig n .
    • Source Credibility • In o rd e r to m a in ta in p o s itive s o u rc e c re d ib ility, we will p la c e a lot o f fo c us o n th e te s tim o n ie s p re s e n te d b y re a l vic tim s wh o h a ve b e e n p o s itive ly influ e n c e d b y o u r d e pa rtm e n t. B y d o in g th is , th e p u b lic will b e d ra wn e m o tio n a lly to wa rds re a l p e op le ju s t like th e m s e lve s , a n d will re a liz e th a t o n e d a y th e y, or s o m e on e th e y love , m a y ne e d th e h e lp or a s s is ta n c e of a n offic e r a s we ll.
    • Cognitive Dissonance • We h a ve ta ke n into a c c ount th a t s ome pe ople m a y be a ffe c te d by c og nitive dis s ona nc e , a nd th e y ma y h a ve a prior be lie f th a t a ll c ops a re dis h one s t a nd viole nt. Ag a in, we will s olve th is by promoting th e pos itive s torie s th a t th e de pa rtme nt h a s a c c omplis h e d. Als o, we will pla c e e mph a s is on th e fa c t th a t we a re a “Ze ro Tole ra nc e ” org a niz a tion, wh ic h me a ns th a t we h a ve no tole ra nc e for s uc h be h a vior th a t wa s witne s s e d in th e doc ume nta ry. S torie s of th e g uilty offic e rs be ing fire d will run fre que ntly. Als o, in orde r to c h a ng e th e ir opinions , we will promote “Cops for Kids ,” a we e k-long s umme r c a mp th a t our de pa rtme nt h olds for unde r- privile g e d a nd inne r-c ity c h ildre n. Th e c a mp g ive s le s s privile g e d kids a c h a nc e to h a ve a s umme r c a mp e xpe rie nc e , fre e of c h a rg e .
    • T flow of opinion he • As s ta te d e a rlie r, we will p rod u c e b roc h u re s a n d flye rs with a ll o f th is in fo rm a tio n in ord e r to re a c h th e pe o p le th a t d o n o t re a d ne ws p a p e rs o r wa tc h te le vis io n .
    • Suggestions for action • In o rd e r to in c lud e th e c o m m un ity, we will e n c o u ra g e th e p u b lic to re p ort a ny in s ta n c e s o f u n e th ic a l b e h a vio r dis p la ye d b y a n y o ffic e r. We will h a ve a to ll-fre e n u m b e r th a t a n yo n e c a n c a ll if th e y fe e l th e n e e d to re p o rt a n y s u s pic io u s b e h a vior. Th is e n s u re s th a t th e p u b lic fe e ls th a t we e nfo rc e o u r “z e ro to le ra n c e ” ru le .