Making the Most of Your Event through SEO

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In a brief 20 minute lecture to Event Marketing students at SUNY Plattsburgh in Plattsburgh, NY, Emma outlines a few quick ways to use SEO to help make the most of your event through your web page, code, and promotion.

Published in: Marketing, Technology, Business
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Making the Most of Your Event through SEO

  1. 1. Event Marketing and SEO Emma Still SEER Interactive
  2. 2. How SEO works with Event Marketing • • • Web page Code Promotion © 2014 SEER Interactive | All Rights Reserved page 2
  3. 3. How SEO works with Event Marketing • • • Web page Code Promotion © 2014 SEER Interactive | All Rights Reserved page 3
  4. 4. TITLE DATE TIME LOCATION PRICE DESCRIPTION SPEAKERS/PRESENTERS
  5. 5. How SEO works with Event Marketing • • • Web page Code Promotion © 2014 SEER Interactive | All Rights Reserved page 5
  6. 6. schema.org/Event
  7. 7. How SEO works with Event Marketing • • • Web page Code Promotion © 2014 SEER Interactive | All Rights Reserved page 7
  8. 8. • Links connect the Internet • Links help make a website more authoritative • Authoritative websites rank higher in search results 8
  9. 9. • Event listing websites (Meetup, Eventful, etc.) • Similar events • Relevant blogs • Google it! 9
  10. 10. READ THIS: http://moz.com/blog/the-completeguide-to-link-building-with-localevents

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