Working Title demonstrate a more liberal ideology through its portrayal of sensitive, liberal upper-class characters and their approach to issues such as homosexuality & pre-marital sex, but largely ignore any serious socio-economical issues such as class or poverty.
The creation of a recognisable style that will be similar from film to film, independent of director, star or even genre.
Branding the transition of the company name to a recognisable ‘brand’ with a specific audience expectations, whereby the target audience is appealed to because they ‘know what to expect’ from a film by that company.
WT films have now developed a recognisable house style, building on their successes in the romantic comedy genre.
This is at least partly dependent on Richard Curtis, the writer-director behind many of their most successful films. Curtis himself is now something of a ‘brand’, with a high level of audience recognition.