Pp5 synergy and cross media convergence

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Pp5 synergy and cross media convergence

  1. 1. Synergy and Cross-Media C o nvergence. You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins.
  2. 2. Objectives <ul><li>You MUST be able to define and use the terms synergy and cross-media convergence </li></ul><ul><li>You SHOULD be able to identify the differences between the two </li></ul><ul><li>You COULD evaluate th ei r impact of Disney’s profit margins. </li></ul>
  3. 3. You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins. <ul><li>Hollywood conglomerates are successful because they have the money to </li></ul><ul><ul><li>Horizontally integrate the company </li></ul></ul><ul><ul><li>Vertically integrate the films </li></ul></ul><ul><ul><li>Use synergy with other companies for mutual benefit </li></ul></ul><ul><ul><li>Create cross-media convergent products. </li></ul></ul>
  4. 4. You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins. <ul><li>Synergy </li></ul><ul><li>Two companies working together for a mutual financial benefit. </li></ul><ul><li>Synergistic Marketing Techniques: </li></ul><ul><li>Walt D i sney granting liscence for th ei r characters to appear on other products and adverts. </li></ul>
  5. 5. You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins. <ul><li>How do Disney use synergy with their </li></ul><ul><li>2D animation? </li></ul><ul><li>Live Action film? </li></ul>
  6. 6. You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins. <ul><li>High School Musical 3 </li></ul><ul><li>During the marketing of the film what synergy was used. </li></ul><ul><li>For each stage of synergy discuss what the benefits were for each company. </li></ul><ul><li>Choose a Disney subsidiary film of your choice. Research and make a list of all the synergy that was used. </li></ul>
  7. 7. You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins. <ul><li>Cross – Media Convergence. </li></ul><ul><li>Developing products across different mediums. </li></ul><ul><li>What other media products were made when HSM3 was launched? </li></ul><ul><li>Who profited from them and why? </li></ul>
  8. 8. You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins. <ul><li>Why is cross-media convergence important? </li></ul><ul><li>How can cross-media convergence be an example of synergy? </li></ul><ul><li>Creates an opportunity for more profit to both companies. </li></ul><ul><li>It can be an effective marketing tool. </li></ul>
  9. 9. You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins. <ul><li>Choose a film you know. Create a case study for it. </li></ul><ul><li>What cross-media products were made to accompany the film. </li></ul><ul><li>What profits were made because of these ancillary products. </li></ul>
  10. 10. Reflect <ul><li>You MUST be able to define and use the terms synergy and cross-media convergence </li></ul><ul><li>You SHOULD be able to identify the differences between the two </li></ul><ul><li>You COULD evaluate th ei r impact of Disney’s profit margins. </li></ul>
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