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Pp3 disney and horizontal integration
 

Pp3 disney and horizontal integration

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    Pp3 disney and horizontal integration Pp3 disney and horizontal integration Presentation Transcript

    • Disney and Horizontal Integration
      You MUST be able to define Horizontal Integration and give Disney examples.
      You SHOULD be able to comment on the different target audiences to Disney
      You COULD outline and evaluate the benefits to Disney’s development and success.
    • You MUST be able to define Horizontal Integration and give Disney examples.You SHOULD be able to comment on the different target audiences to DisneyYou COULD outline and evaluate the benefits to Disney’s development and success.
      What are the Core products of Disney?
      Who is their Core target audience?
      Name some of the way that Disney has diversified into other markets?
      What are the benefits of doing this?
    • You MUST be able to define Horizontal Integration and give Disney examples.You SHOULD be able to comment on the different target audiences to DisneyYou COULD outline and evaluate the benefits to Disney’s development and success.
      Company Divisions – Who are the target audiences?
      Studio Entertainment Unit
      Walt Disney Motion Pictures
      Walt Disney Pictures
      Walt Disney Animation Studios
      Pixar Animation Studios
      Disneynature
      Touchstone Pictures
      Hollywood Pictures
      Miramax Films
      Disney Music Group
      Walt Disney Theatrical
    • You MUST be able to define Horizontal Integration and give Disney examples.You SHOULD be able to comment on the different target audiences to DisneyYou COULD outline and evaluate the benefits to Disney’s development and success.
      Horizontal Integration in Action
      Developing away from core target audience.
      Miramax relationship then buyout – do basic research on this (Wikipedia)
      Develop films like Kill Bill (research it if you don’t know it.)
      Why?
    • You MUST be able to define Horizontal Integration and give Disney examples.You SHOULD be able to comment on the different target audiences to DisneyYou COULD outline and evaluate the benefits to Disney’s development and success.
      Horizontal Integration in Action
      Disney Pixar relationship.
      Look at the Handout.
      Why develop the company this way?
    • You MUST be able to define Horizontal Integration and give Disney examples.You SHOULD be able to comment on the different target audiences to DisneyYou COULD outline and evaluate the benefits to Disney’s development and success.
      Horizontal Integration in Action
      Disney ABC TV group.
      Includes what channels?
      What target audiences are covered?
      Why do this/what benefits does it give The Walt Disney Company?
    • Benefits
      Benefits
      Using the Disney handout from the VLE
      List all the different markets that Disney operate in.
      What is the benefit of this?
      How have they developed the company to diversify away from the core target audience?
      Why not just change the content of their original animations to reach these new audiences?
    • You MUST be able to define Horizontal Integration and give Disney examples.You SHOULD be able to comment on the different target audiences to DisneyYou COULD outline and evaluate the benefits to Disney’s development and success.
      Horizontal Integration allows a company to expand and operate in different sectors of the business, thus more profit.
      Horizontal Integration allows Disney to develop material that is not suitable for their core target audience e.g. Miramax’s Kill Bill
      Horizontal Integration allows Disney to keep their core target audience – non suitable films are developed by companies not associated with Disney, but who are Disney .
    • I.S for next lesson
      Complete and the spider-gram on Disney’s horizontal integration.
      Outline and evaluate Disney’s use of Horizontal Integration in their business development.
    • Review
      You MUST be able to define Horizontal Integration and give Disney examples.You SHOULD be able to comment on the different target audiences to DisneyYou COULD outline and evaluate the benefits to Disney’s development and success.