Pp15 web2 pros and cons


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Pp15 web2 pros and cons

  1. 1. Piracy<br />
  2. 2. Technology has bought many advantages to the film industry, but also bought some negatives.<br />Push Media – in the past all media products have been pushed at us<br />Pull Media – modern technology involves the audience – they can ‘pull’ the media.<br />
  3. 3. Write down examples from your knowledge of marketing<br />Push?<br />Pull?<br />
  4. 4. Web 2.0<br />Web 2 is the development of internet technology.<br />Technology is now passes two ways – uploaded and downloaded.<br />The audience are no longer just consumers from the net, but producers too<br />Prosumers.<br />
  5. 5. Digital technology has reduced the cost of film making…<br />Anyone can be a film maker.<br />Produce, market and distribute on-line.<br />Convergence of media through digital technology creates new opportunities for distributing and exhibiting.<br />
  6. 6. Technology has made it easier for low budget film makers and distributers<br />Possible to reach a potentially wide audience (short films only)<br />UK film council<br />The UK Media Desk<br />BBC Film Network<br />Big Film Shorts<br />Film’s London Pulse<br />Host of short film festivals all of whom have online submission.<br />
  7. 7. The Positive Effects<br />Equal playing field for Distributors.<br />Costs of reels - hardware<br />Digital distributions - software<br />Low Budget Film Makers<br />
  8. 8. The Negative Effect<br />Piracy – The recording of film illegally, digitally recorded in poor quality and distributed either on hardware or software to countries the film has not been released in yet.<br />
  9. 9. Proliferation and negative distribution and exhibition<br />Downloading from unofficial sources i.e. Limewire, Youtub, Grabber and also other digital piracy including file sharing and technology to rip DVDs use new technology to do this.<br />Piracy – DVD’s recording films in cinemas<br />Accessibility – everywhere and anyone has ability to do this because of convergence of technology and affordability of this.<br />
  10. 10. Piracy: how institutions fought back<br />Control – moves from institution to the audience. But it is the smaller companies that are effected more?<br />In what ways have institutions tried to stop or halt this? Think of ways they have used technology to stop this or initatives i.e cheap downloads.<br /> Piracy is major concern for industry see case study Disney and Alice Wonderland<br />http://www.filmstalker.co.uk/archives/2010/02/disney_pays_for_alice_in_wonde.html<br />
  11. 11. Piracy<br />Piracy is a major concern of all the film distributors.<br />Hollywood investors claim a 10% increase each year in revenue lost to illegal distribution.<br />
  12. 12. The Impact<br />Small production companies are hurt more by piracy that multinational conglomerates.<br />It can mean the difference between making a profit and not; being independent or not.<br />Indirectly reinforces Hollywood’s dominance of the industry.<br />
  13. 13. Control and Security<br />Most piracy is a result of a cinema-goer with a camcorder distributing a poor quality version to parts of the world where it has not yet been released (because prints are currently somewhere else)<br />Simultaneous global distribution via the internet will put an end to this ‘time gap’ and thus its ‘pirates’<br />
  14. 14. Outline in note form the impact that web 2.0 has had on the distribution sector of the industry.<br />Define it<br />Advantages (marketing, independent film producers access to target audience)<br />Disadvantaged (piracy)<br />Conclude.<br />