AS Media Studies Print Foundation Coursework Emma Readman
Brief For my AS level Media Studies foundation portfolio, I intend to produce a rock magazine. This will include 5 pages: ...
Preliminary Task To begin my coursework, I am going to create a preliminary task of a front cover and mock up of a content...
Preliminary Photography For my preliminary task, I needed to collect a range of photographs which would be suitable for a ...
Preliminary Photo Analysis Of the 65 photos I took for my preliminary task, I found 6 suitable images to use in the front ...
Preliminary Photo Analysis Additionally, I particularly like this photograph because it is a high angled shot to add more ...
Preliminary Photo Analysis Next, I wanted to get a two shot male image to add to my magazine. I used these subjects as I f...
Preliminary Photo Analysis Finally, I have decided to take an image of people playing sports for my college magazine becau...
Front Cover: Stages of Production To create my preliminary task, I used the programme Adobe Photoshop CS3. I began by open...
Front Cover: Stages of Production Next, I changed the background of the magazine by using the gradient tool. I originally ...
Front Cover: Stages of Production Next, I wanted to add the mast head for my front cover. I decided to call the magazine “...
Front Cover: Stages of Production Then I included the picture of lockers for my secondary lead. I felt the alarm bell look...
Front Cover: Stages of Production Next, I added the strapline “Gold medal awarded to healing student” just below the headl...
Front Cover: Stages of Production Then, I added the English Martyrs Sixth Form logo to my magazine. I changed the backgrou...
Front Cover: Stages of Production Next, I added text underneath the plus section in the same typeface as the rest of the p...
Front Cover: Stages of Production Additionally, I added a jagged box with the text “the best magazine for college students...
Final Preliminary Front Cover (CHANGE THIS) This is the final cover for the front cover of my preliminary task. I changed ...
Contents Page: Stages of Production To start of with, I decided to use this person in the contents page of my college maga...
Contents Page: Stages of Production However, I felt that the red box was too harsh and bright and  would detract attention...
Contents Page: Stages of Production However, I decided that the positioning of the images was not quite right. I decided t...
Contents Page: Stages of Production However, I felt that the image looked too bright and the white box did not fit into th...
Contents Page: Stages of Production Next, I added text boxes containing the page number and summery of what the page inclu...
Final Preliminary Contents Page
Evaluation of Preliminary Task
Evaluation of Preliminary Task (written) There are various aspects which have contributed to the success of the front cove...
Evaluation of Preliminary Task (written) In the same way, I like the choice of a twoshot image for the Ben and Calum story...
Evaluation of Preliminary Task (written) As a result of these problems, there were many factors in the magazine which I fe...
Evaluation Overview In order to ensure that my final piece is more successful, there are a number of factors that I need t...
Commercial Product Research Now that I have completed my preliminary task, I am going to research and analyse existing mus...
Rock Origins <ul><li>Rock music is a genre of popular music which originally became popular in the 1950s. It is based on r...
OVERVIEW  OF GENRE <ul><li>Typically rock music has negative connotations within the wider society as it was seen as being...
ANALYSING AN IMAGE <ul><li>The Ramones are the typical stereotype of Rock music in the 1970-80’s. Although they are an Ame...
ANALYSING AN IMAGE <ul><li>The Arctic Monkeys are a typical modern day British alternative rock band, this is due to the w...
Analysing an image <ul><li>The Fratellis are a typical modern day rock band from Scotland. Their music specialises more in...
<ul><li>The New Musical Express (NME) is an extremely popular music magazine in the UK. It has been published weekly since...
NME front cover
NME front cover <ul><li>Next, I am going to analyse the front cover of NME music magazine. This particular cover was taken...
<ul><li>Complimenting this headline is the use of a main feature photograph, this helps to give the audience a visual aid....
NME contents page
NME contents page <ul><li>As part of my textual analysis I am going to explore the contents page taken from the 30 th  Jan...
NME double page spread
NME double page spread <ul><li>As part of my textual analysis I am going to look at a double age spread taken from an issu...
<ul><li>Below the headline is a strapline saying “young, dumb and full of… filthy tunes”. This will add humour to the doub...
<ul><li>Mojo is a popular music magazine published monthly in the United Kingdom. The magazine is a follow on from the suc...
MOJO front cover
Mojo front cover <ul><li>As part of my textual analysis, I am going to investigate the devices used in the Mojo music maga...
<ul><li>The first thing that attracts the audience’s attention appears to be the main feature photograph as it takes up th...
MOJO contents page
Mojo contents page <ul><li>As part of my textual analysis, I am going to explore the layout of the contents page of Mojo m...
MOJO double page spread
Mojo double page spread As part of my textual analysis, I am going to analyse the double page spread taken from Mojo music...
<ul><li>In the same way, the image on the top left of the second page is used to add interest to the article. It shows ano...
<ul><li>“ Kerrang!” is a rock music magazine published in the United Kingdom. The name of the magazine is a signifier whic...
KERRANG front cover
KERRANG front cover <ul><li>As part of my textual analysis, I am going to examine the front cover of “Kerrang!” music maga...
<ul><li>Next, the audience’s attention is now drawn to the main cover headline – “Biffy Clyro”. This helps to give an iden...
KERRANG contents page
Kerrang contents page <ul><li>As part of my textual analysis, I am going to explore the layout of a contents page taken fr...
<ul><li>The right of the page includes features and highlights which appear in this week’s magazine. It is an extremely lo...
KERRANG double page spread
Kerrang double page spread <ul><li>As part of my textual analysis, I am going to analyse a double page spread taken from K...
<ul><li>Towards the top left of this image is a black box containing the red text “News” to stand out to the reader. Below...
<ul><li>Rock Sound is a British magazine which focuses on the genre of alternative music. The magazine is not as commercia...
ROCK SOUND front cover
Rock Sound front cover <ul><li>As part of my textual analysis I am going to examine the front cover of Rock Sound magazine...
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Foundation Print Coursework for AS Media

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Media coursework complete

  1. 1. AS Media Studies Print Foundation Coursework Emma Readman
  2. 2. Brief For my AS level Media Studies foundation portfolio, I intend to produce a rock magazine. This will include 5 pages: the front cover, contents page, a double page spread and a poster. I have decided to use the genre of rock as I am particularly interested in it and it covers a wide variety of areas as there are many sub genres I can include. My interest in the genre will make the task more interesting and enjoyable for me to work on. I have decided to create a print project as I find that it will be less time consuming to produce and, due to the fact that I am working independently, it requires only one person to operate the programmes. Additionally, I have decided to work independently because I work well on my own and I can make important decisions about what is included in the magazine. I am going to display my PowerPoint on a internet blog so that it is easily accessed. As the internet is increasing in popularity, it is useful to do this because it helps to promote my final piece from a different form of media. In order to create my final piece, I will use the software Adobe Photoshop CS3 for constructing the magazine and manipulating images. Also, I will use publisher to design the layouts for my piece. Additionally, I will use Microsoft Excel to create pie charts when analysing my customer research and Windows Movie Maker to record my evaluations. I have chosen to use these programmes because I have basic knowledge about them and this will help me to produce a good quality magazine. I am going to target my magazine for an audience of 16-19 girls because I fit into this category so I will be able to appeal to the audience. Also, in my opinion, this age group is more likely to buy and read rock music magazines. Before producing my final piece, I am going to develop a preliminary task of a college magazine, including a front cover and a mock up of the contents page. This will allow me to play around with the software so that I can find a suitable layout for my final piece. I will use a Panasonic DMC-TZ7 camera and schedule a time in which I can take photos of people around the college, finding the appropriate lexis which would be suited to the magazine. I will then use Windows Movie Maker to produce an evaluation of my preliminary task. This will enable me to look and the successes and failures of the front cover and contents page. Before creating my final piece, I need to research existing products; I am going to look at the front covers, contents pages and double page spreads of four popular rock magazines. I will take note of the logo, image and use of lexis so that I can apply them to my own magazine. This will be useful because it will enable me to see how a professional magazine is constructed. I will then proceed to analyse the backgrounds of each company. Although this is a print project, the companies have cross media ownership of other types of media, therefore these will have to be researched. Also, I will need to carry out a questionnaire to find out what my target audience would expect to find within a music magazine. This will allow me to include certain connotations when producing my final piece. I shall carry out a survey in my college for people of the same age as me. Additionally, I will launch an internet survey so that I can reach out to a wider range of audiences. This will be constructed on Facebook and I will ask the audience to contain more elaborate detail in their answers. In the same way, I will record vox pops of a variety of people in my college to get additional information about my target audience’s opinions. In order to produce my final piece, I will need to collect some images which have the appropriate camera angles, lighting, background, mise en scene and lexis for a typical rock magazine. I will need to find the appropriate models in for this and schedule a number of photo shoots to ensure I collect enough images. Finally, after producing my final piece, I will include an evaluation in order to sum up the limitations and strengths of my final piece. This will enable me to see what I have done wrong and how I can improve it if I was to re-do this task.
  3. 3. Preliminary Task To begin my coursework, I am going to create a preliminary task of a front cover and mock up of a contents page. I used an image manipulation programme and DTP to achieve this as, when I create my final piece, I will need to be aware of how to use this particular software. For this task, I have to target my magazine for students at a particular college. I need to include a mid shot of a student for the main feature photograph, use the appropriate text and have a eye-catching masthead. The contents page only has to be basic to give me an idea about the layout for future reference.
  4. 4. Preliminary Photography For my preliminary task, I needed to collect a range of photographs which would be suitable for a college magazine. I used my own camera (Panasonic DMC-TZ7). As this is a college magazine, I decided to take the photographs within my own college so that the audience would be able to relate to this and I can use the people available as models. I scheduled this photo shoot to be taken place during my media lesson on 13 th January. In total, I took 65 photographs. This was narrowed down to 6 that I would use within the front cover and contents page. Here are some examples of the photos that I took: It was hard to get a wide variety of images because many people were reluctant to having their images taken (particularly female subjects). Also, I could only take images of the people who were available during this time, this limited my options. Additionally, I only had one session in which I could take these images, this meant that I could not take as much time as I intended to perfect the shots.
  5. 5. Preliminary Photo Analysis Of the 65 photos I took for my preliminary task, I found 6 suitable images to use in the front cover and contents page: This photo shows an extreme longshot of a subject at the lockers. This is a good photo because it is clear to see what the photo includes and includes a student from this college which would appeal to the target audience to see someone of the same age as them. I am going to use this image as a secondary lead on my front cover as it will help to add interest by adding a visual aid to a storyline. I took this photo as I felt it could illustrate a story about new lockers being provided to English Martyrs College – this would appeal to the students in this particular area. However, when I include this image in my magazine, I am going to edit out the school bell as I feel it looks undesirable and draws attention away from the main focus. Next, this photo shows a midshot of a subject holding a St John’s Ambulance certificate. I like this photo because it is clear and you can easily define what the person is holding. This will appeal to the young target audience because it includes someone who actually attends the college and is the same age as them. In the same way, the subject is smiling which represents that the storyline is happy – this will encourage the audience to buy and read this magazine. I am going to use this photo on the front cover of my preliminary task as the main feature photograph. This is due to the fact that the image is a midshot which meets the requirements of my brief. However, I do not like the background of this magazine as it is too busy and draws attention away from the main focus. This will be edited out when I produce my front cover.
  6. 6. Preliminary Photo Analysis Additionally, I particularly like this photograph because it is a high angled shot to add more variety to the images that I will include in the magazine. This represents that the audience are superior because they are looking down on the subject’s life. Also, it helps the audience to see that the person is reading a book. In the same way, the image is clear and the audience can easily recognise what it represents. I am going to use this image in my contents page as it would help to illustrate the “Reading/writing” section. However, I do not like the chair and shelf that is present in the background. I will edit this out later. Also, I may apply an effect to this image to add more interest and appeal to the audience who are into the latest technology. I like this photo because it shows a close up of the subject’s face. This is useful because it attracts the audience’s attention. As this subject is from English Martyrs College (I intend to target my audience for these students), it enables the audience to recognise this person and therefore relate to the magazine. Also, the lens is completely in focus and the subject is smiling which creates a positive lexis for the audience. Also, I like the way that the background is plain which will not draw attention away from the main focus. This will save me time cropping out the person from a busy background. I am going to use this image in my contents page to help illustrate the “social” section. However, I am going to darken the image so that it blends in with the grey background that I intend to use.
  7. 7. Preliminary Photo Analysis Next, I wanted to get a two shot male image to add to my magazine. I used these subjects as I feel they represented an average college student. I particularly liked these images because it displays a longshot of two students who attend English Martyrs College. This is useful because my target audience will be able to relate to this image as they will know of the subjects. In the same way, the image shows the people to be smiling and happy. This creates a positive impression that the article is good news. I took a few photos so that I could have a larger selection. I like the first images because the subjects are smiling, however, I do not feel that it is suitable because there is someone else in the background – this would draw attention away from the main focus. I do not like the second image because it is too blurry, the camera is zoomed in too far so that one of the subject’s head has been cut out of the photo. Also, they are not smiling as much (their expressions look more shocked than happy). However, I prefer the last image that I had took because the subjects are smiling and happy, the camera is in focus and there is nothing in the background. I am going to include this image as a lure on the front cover of my preliminary task. This will help to illustrate an article in which I will interview the subjects about a particular event. However, the background appears unattractive and draws attention away from the subjects. I will edit out the subjects when I use this image.
  8. 8. Preliminary Photo Analysis Finally, I have decided to take an image of people playing sports for my college magazine because it helps to see the people in action in order to give the audience an idea of what happens in English Martyrs School and College. I feel that the location of these images are suitable because it displays real life events. I took a few of these images so that I could choose my favourite to go in the magazine. I like the first image because there are lots of people present and it is clear to see that the subjects are playing football. However, I feel that they are too far away and the image is too dark. I like the second image because the photo is bright and in focus. However, the image has been taken on an angle and there are not very many people present. It does not help to illustrate college life. I like the final image the best because there are lots of people in the shot and the mise en scene shows a football net present so that the audience are aware that the sport being played is football. Also, the image is not too dull and it shows people in action. I intend on including this on my front cover as part of the “sports” section. However, I am going to manipulate the clouds so that they are a different colour. This will add more interest by making the image look more appealing.
  9. 9. Front Cover: Stages of Production To create my preliminary task, I used the programme Adobe Photoshop CS3. I began by opening the photo of Aliya because I wanted to use this for my main feature photograph. Wanted to crop the person out of the image because the background was too busy. I used the quick selection tool to do this.
  10. 10. Front Cover: Stages of Production Next, I changed the background of the magazine by using the gradient tool. I originally used the colour red but then I decided this was too bright and detracted attention away from the features, so I changed it to a grey colour. Then I used the spot healing brush tool in order to correct any blemishes that appeared on the subject. This provided a more clear and sharp image which looks more professional.
  11. 11. Front Cover: Stages of Production Next, I wanted to add the mast head for my front cover. I decided to call the magazine “Martyrs Mag” so I created a text box at the top of the page for this title. The positioning is suitable because it is typically placed at the top of the page on existing magazines. However, the title was too small and did not stand out from the rest of the page. I changed the font so it was extremely large and would attract the reader’s attention. Also, I changed the colour to white because it fits into the colour scheme. I changed the font type to Viner Hand ITC because I feel it looks bold and would stand out, also it fits into the connotations of a student’s scribbled handwriting.
  12. 12. Front Cover: Stages of Production Then I included the picture of lockers for my secondary lead. I felt the alarm bell looked undesirable so used the spot healing brush tool to remove it. This focuses attention more on the actual person and the lockers. Next, I added this image to my magazine. I positioned it at the bottom right because it does not draw attention away from the main feature. Additionally, I added the headline “Aliya assists with Aid” in large white Viner Hand ITC font to fit into the housestyle of the cover. I positioned it across the centre of the page to compliment the main feature photograph.
  13. 13. Front Cover: Stages of Production Next, I added the strapline “Gold medal awarded to healing student” just below the headline to give an introduction to the article. I used the same Viner Hand ITC font but changed the colour to red to make it stand out slightly. However, the size is much smaller than the headline so attention isn’t drawn away from this feature. Also, I added a title to the secondary lead “£1000 goes towards new lockers” I used Viner Hand ITC for the text, in red writing to fit into the housestyle. Also, I placed the “New Lockers” in bold black impact font to stand out from the rest of the text. This draws attention to this feature and makes the audience want to find out more.
  14. 14. Front Cover: Stages of Production Then, I added the English Martyrs Sixth Form logo to my magazine. I changed the background so that it fit into the housestyle of the page. I then placed the logo in front of the masthead to replace the “A”. This adds more interest to my front cover. Next, I decided to insert this image into my front page. The background was busy so I used the quick selection tool in order to remove the background.
  15. 15. Front Cover: Stages of Production Next, I added text underneath the plus section in the same typeface as the rest of the page. These were short and sharp in order to jump out to the reader. When I added the image to my front cover, I did not think it was suitable, so I didn’t use it. Instead, I removed the background from a two shot of some boys and situated it at the bottom left of the page. Then, I added a quotation using the same typeface of Viner Hand ITC to maintain a constant typeface. Also, I added a red box with black impact writing “Exclusive interview with Ben and Calum” to act as a lure. Next, I added a plus section to give the reader details about what is included in this particular issue. I used red capital impact font for this subheading to make it stand out and look important. I put this on an angle to make it appear more “fun”.
  16. 16. Front Cover: Stages of Production Additionally, I added a jagged box with the text “the best magazine for college students”. This would stand out to the reader and encourage them to buy this magazine. I ensured the box was red in order to stand out from the rest of the page, as well as keeping the same housestyle. Also, I added text under this jagged box, stating “details about the next college party revealed”. This would act as a lure to the reader because they would want to open the magazine to find out more. This feature is also in the Viner Hand ITC font to maintain a constant housestyle.
  17. 17. Final Preliminary Front Cover (CHANGE THIS) This is the final cover for the front cover of my preliminary task. I changed the order of the features around so that the secondary lead was at the top right of the page in order to stand out to the reader.
  18. 18. Contents Page: Stages of Production To start of with, I decided to use this person in the contents page of my college magazine. However, the background was too busy so I used the quick selection tool to crop her out of the image. Next, I added the person to the top left of the image. I then used the gradient tool to create a grey background for my contents page. However, I felt the text might not stand out as much on this background. So I added a red box in which I would place the text containing page numbers and information.
  19. 19. Contents Page: Stages of Production However, I felt that the red box was too harsh and bright and would detract attention from the text. Instead I changed the colour to grey to make it look more relaxed. In the same way, I didn’t think that the previous image was suited to the magazine so I changed it for the image of the girl reading a book. Again, I used the quick selection tool to crop her out of the background and added a double negative effect to make her appear more interesting. Next, I added the contents title in Viner Hand ITC to represent a student’s scribbled handwriting. Additionally, I changed the colour to black so that it stands out from the rest of the page. Also using the quick selection tool, I cropped out the background from the image of an extreme close up of a student. I then placed this on the bottom right of the page to ensure the images were equally dispersed. Additionally, I added the image of the football scene to the page. As this did not need cropping, I decided it was too “boring” compared with the other images. So I decided the make the clouds look brighter by using the brush tool. This added more interest to the image. I then placed this in the centre right so that all three images were equally spaced around the page.
  20. 20. Contents Page: Stages of Production However, I decided that the positioning of the images was not quite right. I decided to swap the sports image to the left of the page. Then, I added an image of the English Martyrs Sixth Form logo in order to inform the audience that this is the official magazine for this college. I equally spaced the images around the page. I then dimmed the colour of the image on the bottom right so that it fit into the dark housestyle of the page.
  21. 21. Contents Page: Stages of Production However, I felt that the image looked too bright and the white box did not fit into the grey housestyle of the page. I removed the white background by using the lasso tool and dimmed the colour so that it fit into the dull housestyle. Despite adjusting the image to make it fit into the page, I decided that it was not suited so I removed it. I rescaled and moved the remaining images so that appeared to jump out from the grey box which they were originally placed in. this creates the illusion that they are coming out of the page.
  22. 22. Contents Page: Stages of Production Next, I added text boxes containing the page number and summery of what the page includes. I used bold red Impact font to make it stand out from the rest of the page. I then added the headings “Sports”, “Reading/Writing” and “Social” in black font to make it stand out. I ensured that each page was placed under the correct category. This is useful for the audience because it organises the contents page to make it easier for them to find the appropriate article. I then ensured the page numbers were in bold to stand out slightly to the audience.
  23. 23. Final Preliminary Contents Page
  24. 24. Evaluation of Preliminary Task
  25. 25. Evaluation of Preliminary Task (written) There are various aspects which have contributed to the success of the front cover of my College magazine. This includes a constant housestyle which is used throughout the front cover. This consists of a faded grey background with white, black and red writing. The font uses the same typeface of Viner Hand ITC which has the connotations of a typical student’s scribbled handwriting, this agrees with the values of the young target audience. Also, I have included bold Impact writing in order to make some features stand out from the rest of the page. I have also ensured the masthead is located at the top of the page in large writing in order to stand out from the rest of the text. The positioning is important because when it is stacked up on a shelf in a shop, it will be able to be seen clearly so the reader can quickly identify the magazine. Additionally, I have included the English Martyrs Sixth Form logo in the masthead to replace the “A”. I have edited the logo so that the background fits into the grey housestyle. This helps it to blend into the front cover instead of standing out. Other successes of the front cover include the pugs which are positioned as the top and bottom of the page. At the top of the magazine is the issue number and date when the magazine is valid, adding extra information for the reader. This uses black font which is the same typeface as the rest of the front cover in order to give the magazine a constant theme. At the bottom of the magazine, there is the pug with the barcode in order to give it an identity when purchasing it in a shop. In addition, the use of the main feature photograph is one of the successes of my magazine as it is clear and helps compliment the main article. The use of the midshot image helps to clearly recognise the person the article concerns (Aliya Hasan). Also, the focusing works well because the reader can clearly see that the certificate she is holding is for St Johns’ ambulance, but they cannot make out the smaller print which will make them want to open the magazine in order to find out more. The image helps represent a typical student at English Martyrs – this will appeal to the young target audience in this College. Furthermore, the main cover line, titled “Aliya Assists with Aid” will attract the audience’s attention because the font is large so that it stands out from the rest of the page. The language of the headline has the use of alliteration which allows it flow, making it easier to read. Then, I have included an introductory strapline which helps to explain to the reader what the article consists of. I have ensured that the text is a much smaller than the headline so that attention is not drawn away from this device. However, it is in red font in order to stand out slightly to the reader. Another good point of my magazine is the use of a puff on the front cover. This stands out from the rest of the cover as it is placed inside a jagged red box. This is reminiscent of the shapes which are used to advertise offers within a supermarket. The audience will quickly be able to relate to this as it says it is “the best magazine for college students”, thus encouraging them to buy it. Additionally, the use of the longshot image in the secondary lead (located at the top right of the page) is successful because it helps to illustrate the article. This feature is positioned at the top to attract more attention and it has the bold typeface “lockers” in order to stand out further.
  26. 26. Evaluation of Preliminary Task (written) In the same way, I like the choice of a twoshot image for the Ben and Calum storyline. This enables the audience to recognise the people in this shot and it has been edited so the busy background has been cut out of the image – this is useful because it doesn’t draw attention away from the main focus. Included in this kicker is a quote from either Ben or Calum. This is a lure because it encourages the audience to look inside the magazine in order to find out more. Also, I have placed a red box with “exclusive interview with Ben and Calum in order to stand out to the reader. The use of the work “exclusive” is a tag which engages the reader’s interest by creating the impression that no other magazine has covered this story before. Finally, I feel that the “Plus” section of the magazine stands out to the audience because I have put the heading on an angle in order to make it appear more fun and quirky. This section uses short, sharp titles which are useful because it informs the reader about the various features included in this issue. The positive aspects of my contents page include a constant housestyle of a grey background with a darker grey box where the text is placed. This is quite a “boring” colour which enables the reader to focus on the actual text and images rather than the background. The title is bold and black in order to stand out to the reader. I have used a different font from the rest of the text so that it stands out. I like the way I have split the articles into separate sections of interest – sport, reading/writing and social. This makes it easier for the reader to find certain articles. Also, each heading has a different colour typeface to become more noticed. The actual content information is in red font which fits into the housestyle of the magazine, helping to create an identity for “Martyrs Mag”. Finally, I feel that I have chosen appropriate images for my contents page because they greatly compliment each section of the contents. They are clear and easy to see. I have added effects to each of the images: making the bottom image black and white, the middle image double negative and the top image slightly darker. This helps them to fit into the dark, dull housestyle of the magazine. Throughout the production of my preliminary task, I encountered various issues which delayed my work and made the magazine appear less successful. Firstly, I used the programme Adobe Photoshop CS3 to produce both the front cover and the contents page. As they were relatively new programmes to me, I felt that it was very time consuming to learn all the different tools and techniques which were important in completing the project. Additionally, when I was collecting photographs for the magazine, I felt that females were more reluctant to having their photograph taken. This made it more difficult for me to select suitable images which would be appropriate for my magazine. In the same way, I felt that timing was a real issue which limited the success of my preliminary task. Our deadline for the task to be completed was 2 weeks. This was made more difficult by the fact that I did not have the appropriate programme on my home computer so I was only able to develop my magazine at College.
  27. 27. Evaluation of Preliminary Task (written) As a result of these problems, there were many factors in the magazine which I felt did not turn out as I hoped. Firstly, due to timing, I forgot to include the pricing in with the pug barcode. This may have detracted the reader from buying the magazine as they wouldn’t have an idea about how much it cost. Next, I think that the use of the sixth form logo in replacement of the “A” in “Martyrs” would have added confusion to the audience as it looks like the masthead reads “Mortyrs”. As this is a new magazine which has not been published before, it may not be a good idea to cover up the logo because it is not very well known. Also, I felt that the front cover of the magazine looks too crowded at the bottom and spacious at the top. This creates the impression that it has been hastily put together and it doesn’t look very attractive. The use of bright coloured boxes and the busy headlines draws attention away from the main feature photograph – this typically should be the feature which stands out from the rest of the page. Additionally, the logo doesn’t stand out from the front cover because it blends in with the light background. Additionally, included in my contents page are numerous things which have not turned out as I anticipated. Firstly is the lack of content within the contents page. Not much information about each article is given and there are gaps within the pages where no details are given. This was due to the lack of time I had to complete this page. Also, the image in the centre of the page is not very clear – it is quite hard to see that the girl is reading a magazine due to the effects I have applied. In the same way, the top photograph is not very clear. I am not happy by the way it is zoomed out too far so the reader will not be able to identify the individuals included in the image.
  28. 28. Evaluation Overview In order to ensure that my final piece is more successful, there are a number of factors that I need to consider. I need to make sure that I include a price in the pugs, the logo is clear and doesn’t detract the attention away from the title of the magazine. Also, I need to ensure that each feature on the front cover is spaced out neatly so the audience can read it easier. I need to make sure that the main feature photograph stands out the most and fit the other details around it. To improve my contents page I need to ensure that more information is provided to the audience about each article in the issue. Also, I should guarantee that each image is clear and the appropriate shot is taken to suit the nature of the article. Before producing my final piece I need to be aware of the time that I have to complete it and be aware of all the tools included in Adobe Photoshop CS3. In the same way, I need to gather a wide variety of images which would complement each storyline.
  29. 29. Commercial Product Research Now that I have completed my preliminary task, I am going to research and analyse existing music magazines in order to get an idea of what a professional product would look like. I am going to look at the rock genre, its origins and how it is represented in modern day society. In the same way, I will look at the use of rock band images and how they are portrayed to the audience. Also, I am going to analyse in depth four popular music magazines: their front covers, contents pages and double page spreads. I will particularly look at magazines which include rock and indie genres as they interest me the most and I am more likely to use this genre when producing my final piece.
  30. 30. Rock Origins <ul><li>Rock music is a genre of popular music which originally became popular in the 1950s. It is based on rock and roll, rhythm and blues, country music and touched upon folk music, jazz and classical music. </li></ul><ul><li>The instruments used are typically the guitar and a rhythm section of electric bass guitar, drums, and keyboard. By the 1970’s this soon changed to synthesisers. </li></ul><ul><li>Other instruments, such as the saxophone and blues-style harmonica are occasionally used as soloing instruments. </li></ul><ul><li>In a pure form, it has three chords, a strong, persistent back beat, and a catchy melody which is easy to sing to. </li></ul><ul><li>By the late 1960s and early 1970s, rock music had developed to form different sub genres. Some of these include folk rock, soft rock, glam rock, heavy metal, hard rock, progressive rock, Britpop, indie rock and punk rock. This clearly shows that the development of rock is ever expanding. </li></ul><ul><li>Also in the 1970s, rock intertwined influences from soul, funk, and Latin style music. </li></ul>
  31. 31. OVERVIEW OF GENRE <ul><li>Typically rock music has negative connotations within the wider society as it was seen as being rebellious because it went against the pop culture of music (which dominated the US and UK). </li></ul><ul><li>The phrase sex, drugs and rock and roll is an example of how rockers were typically perceived. This shows that they had a carefree attitude and weren’t bothered about how other people felt about them. </li></ul><ul><li>However modern day connotations of this genre have changed and they have “normal” behaviour which is accepted in society. This may be due to the fact that the concentration of rock musicians are not as popular so the media doesn’t bring their lives to the attention of the public as much. </li></ul><ul><li>They were originally known for wearing leather jackets, jeans and often have long untidy hair. This additionally creates a sense of dismissal, showing that they don't care how they look. It portrays to the audience that they are so passionate about their music that they don’t have time for anything else. </li></ul><ul><li>Now they dress in a smart yet casual way (blazers, tee shirts and jeans). This creates a more “individual” look, which goes against the origins. It portrays them as an ideological person in which everyone strives to look like them. This makes the artists more attractive to the audience. </li></ul><ul><li>Previously, the genre had negative connotations due to the behaviour of rock artists, for example trashing hotel rooms, throwing TV’s out of windows and getting drunk – these are all seen to be negatively reflected by the media, perceiving the artists as rebellious and aloof. </li></ul><ul><li>Now that the genre has become less popular within the wider society, the media attention has been drawn away from the bands so their behaviours aren’t that recognised. Although they may still behave in the stereotypical way of a “rocker”, it is not as commonly recognised with the public. </li></ul><ul><li>Rockers are stereotyped to being spending most of their time on tour and in studios recording music or partying. Due to the increased popularity of American pop music, rock isn’t often in the charts, even though there is a wide range of people who listen it. </li></ul>
  32. 32. ANALYSING AN IMAGE <ul><li>The Ramones are the typical stereotype of Rock music in the 1970-80’s. Although they are an American punk-rock band, they had a wide influence on rock music in the UK. </li></ul><ul><li>This image shows a long shot of the full band. The mise en scene of the image shows the way in which they are wearing leather jackets and skinny unclean jeans. This is a signifier that they are following the typical conventions of a rock band stereotype. This suggests that the artists have a carefree attitude to music because they don’t seem bothered in the way they are dressed. One of the members has a hole in their jeans and flesh is showing on their torso – this rebels against the attitude of being sophisticated and dressing smartly (an attitude which was widely valued). Also, it shows that they have a uniformity in the way they are dressed because none of the members seem to stand out from each other - this creates a sense of equality within the group, showing that there is no overall leader and they are strongly sticking to the rocker theme. </li></ul><ul><li>Also, the long shot image is used to show their stance, leaning against a wall in a relaxed way. The way that they are in a line also reflects that there is no overall leader because the audience can look at them altogether, rather than each individual. This also supports the way in which they are shown as equals, standing in union. The way in which they are looking straight at the audience helps makes them feel that they are included. It is done in such a serious way that they look a little threatening. </li></ul><ul><li>The background of the image also stereotypes the rock genre as it looks rundown and middle class. In the same way, this supports the blithe attitude of the musicians. It will appeal to working class audience as it shows that the band do not view themselves as better than anyone, instead they are the same. </li></ul><ul><li>The way in which the image is in black and white represents the fact that they are an old band – reminiscent of simplistic times. It creates a sense that colour is not important, only the music is valued by presenting themselves in the purest form. The lighting is virtually the same throughout the image, showing that they fit into the shabby location, rather than standing out from it. However, the logo is displayed as bright white. This is symbolic because it contrasts from the run down location, possibly representing the fact that it is pure and superior to everything else in the image. </li></ul><ul><li>Also, the band logo gives them their identity. The way in which they are stood in front of the band logo contradicts the use of black and white imagery as it suggests that it has been digitally edited. The members are in the foreground to create a sense of ownership of the logo. </li></ul><ul><li>The band title Ramones, gives the impression of an ordinary surname – this could represent the fact that they are ordinary people, no superiority is shown. However, the way in which it is in bold, capital lettering draws attention to the band name and creates the impression that it is important because it dominates the top of the image. </li></ul>
  33. 33. ANALYSING AN IMAGE <ul><li>The Arctic Monkeys are a typical modern day British alternative rock band, this is due to the way they come from a suburb of Sheffield therefore have a British accent. Although they add a new dimension to the old style rock music, they were still widely influenced by the typical rock music of the 1970-1980’s. </li></ul><ul><li>The band title the “Arctic Monkeys” gives an idea that the band is something new and interesting as the name is completely different to anything else that anyone has heard before. The logo appears in a plain colour and is not very detailed to show that the logo is not very important to them. Rather, it is the music which is the most significant. The way in which the logo is not included in the image also supports the fact that it is not a necessity of the band. </li></ul><ul><li>The image shows a long shot of the band. This is done so that virtually the full bodies of the band members can be displayed so that the audience can see what they are wearing (this seems to be the most important focus of the shot). Also, the way in which the camera is positioned gives a slightly low angled shot. This creates the impression that the band members are tall – the signifier that the members are superior and important in some way. This contrasts with the classic rock style of music because they appear to be better than everyone else, instead of being equals. This would agree with the modern day values of a “perfect” individual – an image in which everyone strives to become. </li></ul><ul><li>The mise en scene of the image shows the members to be wearing smart coats and jeans. Again, this goes against the rock values of the 70’s and 80’s as it appears that the modern day values care more about their appearance. This also adds to the sense of superiority in the members. Additionally, the 3 of the members are wearing black, while Alex Turner (the lead singer in the band) is wearing grey. Although this Is a subtle difference, it creates the impression that he has ownership of the band due to the fact that he stands out from the other members. Alex Turner is the most commonly associated with the Arctic Monkeys, therefore this image is used to draw more attention to him. Also, the way in which the band members take up most of the image draws attention to them. The background is relatively plain to show that the Arctic Monkeys are bursting through the boring, repetitive rock genre to bring something new to everyone’s attention. </li></ul><ul><li>The way that the image is in black and white is similar to the Ramones image. This shows that the colours and special effects of the camera is not necessary. Instead, they are presenting the members to the audience in a simplified form because the music is the most important aspect of the band and the attention should not be drawn away from this. It also shows that they use origins of the old style rock genre in their music. </li></ul><ul><li>Also, the stance of the members is also representative of the modern day values of a rock band. They all appear to be standing up straight, creating the impression that they are smart and respectable people. However, the way in which the image has been taken shows the centre member to be leaning slightly to the right of the image. This creates a sense of slight disorientation which could infer to the audience that they are going against the typical values of a rock band and are putting their own individual spin on the genre. Additionally, the lead singer of the band is in the centre foreground of the image while the other members are in the background. This shows that Alex Turner has authority over the rest of the band because he is the most memorable. In contrast, the other members are slightly behind Alex, creating the impression that they are hiding behind him because Alex is the leader and makes the main choices. This is also reflected in the way they are looking directly at him. The members are in the background to show that they are not as important as the lead singer. They are wearing black clothing to create the impression that they blend into the music, rather than standing out from it. </li></ul><ul><li>Also, the way in which Alex is looking directly at the camera helps to draw the audience into the scene as he is making them feel included. However, this is added the serious expression on the members’ faces to create a sense of intimidation as they make the audience feel inferior to them. Although Alex Turner is looking directly at the audience, the other members are looking in different directions. Their eyes appear to be blacked out – hiding their identity. This creates the impression that, although they are members of the band, their identity is not important. The music they produce appears to overpower their imagery. </li></ul>
  34. 34. Analysing an image <ul><li>The Fratellis are a typical modern day rock band from Scotland. Their music specialises more in alternative rock and, although they are not very widely known, they have strong influences of rock in the UK. </li></ul><ul><li>The image shows a long shot of the full band. This is done so that the audience can see them properly and to show what they are wearing. In the same way as the Arctic Monkeys image, the camera gives a low angle shot in order to give the illusion that the members are taller and therefore superior to everyone else. This also agrees with the ideological values of a person. In contrast, the mise en scene of the image shows the members wearing shabby clothing – leather jackets and holey jeans. This is a signifier that they are from a lower class and do not care about their appearance. This represents to the audience that they are rebelling against the values of looking smart and clean in order to show that their only real care is about their music. Moreover, the way in which they are all wearing virtually the same clothing shows that they consider themselves as equals in the band, and they can be approachable to the audience because they dress like everyone else. This idea has been taken from the typical rock bands of the 70-80’s because they had the same blithe attitude. </li></ul><ul><li>The image is presented in colour to give a realistic view of the members. As they are a modern band, they use colourful imagery in order to attract the audience’s attention. This is contrasted with the Ramones and Arctic Monkeys who used simplistic black and white. </li></ul><ul><li>The band title Fratellis, gives the impression of an ordinary Scottish surname – this could represent the fact that they are ordinary people who should be treat the same as everyone else. This is similar to the title Ramones. Also, the logo of the band helps support the simplistic nature of the band because it is in black letting and doesn’t appear to be too fancy. </li></ul><ul><li>The stance of the members also helps represent their typical rock attitude to the audience. Two of the members are slouched against the wall, while the other has his hands in his pockets. This creates the impression that they have a carefree attitude and do not care about how they are presented to their audience. This is typical of a rock band. </li></ul><ul><li>In addition, the way in which the members are positioned in the image notifies the audience about their role in the band. The lead singer is positioned in the foreground to create a sense of domination of the group due to the fact that the audience’s attention is drawn to him first. The lead singer, Jon Fratelli, has his face completely in focus so that the audience can see him clearly. This is done because he is the most memorable member so the audience are more interested in him over the rest of the group. This is contrasted with the idea of equality because Jon appears to be more superior to the other members. The way in which Jon is looking away from the camera creates the impression that he has his mind elsewhere and the audience don’t feel as if they are included in the shot. Also, the background shows the other two members of the band. In the same way, one of the members is looking away from the camera to show that he is not concentrating on this situation. However, the final member, who is furthest away, is looking directly at the camera. This will attract the audiences attention to him as he appears to be including others into the image. This represents that, although he is the furthest away and therefore not the most important in the group, he still helps to bring the audience together. Also, it could represent the fact that, as the members are looking away, they are carefree and relaxed, possibly daydreaming and not concentrating. However, the members in the background are not as clear as the lead singer. This could represent that their identity is not as important and that their music, and not their image, is the main thing that they bring to the band. </li></ul><ul><li>The setting of the image also helps to represent the band as of the typical rock genre. This is due to the fact that they are in a shabby area – a signifier that they do not care about where they are. This helps to support the fact that they are from a working class background and should be treat like everyone else. This contrasts with the image of the Arctic Monkeys because it appears that the members are not the only important thing in the image – they appear to blend into the setting rather than stand out from it. This is a signifier that they are staying in the typical nature of the rock genre instead of trying to sound different. </li></ul>
  35. 35. <ul><li>The New Musical Express (NME) is an extremely popular music magazine in the UK. It has been published weekly since March 1952. NME was the first British music magazine to include a singles chart. In the 1970s, it became the best-selling British music magazine. </li></ul><ul><li>Throughout the years, the magazine has subtly modified its content to fit into the ever changing popularity of new music. However, it has always kept with the theme of a rock genre. NME is a cheap tabloid magazine which shows that the quality is not as important as the content. </li></ul><ul><li>The NME logo helps the audience to identify the magazine because it has became so commonly known throughout the years. It uses bold, red lettering in order to attract the audiences attention. The colour red is used because it stands out from the rest of the logo and, as red is a signifier of danger and aggression, it creates the impression that the magazine is like a typical representation of a rock band. </li></ul><ul><li>As the abbreviation has became widely known, there has been no need to write the full title of the magazine (New Music Express). However, the logo includes a small catchy slogan “first for music news” in order to engage the audience and makes them feel that this magazine has exclusive news which is not included in any other music magazine. </li></ul>
  36. 36. NME front cover
  37. 37. NME front cover <ul><li>Next, I am going to analyse the front cover of NME music magazine. This particular cover was taken from an issue released on 3rd March 2007. The bottom right corner of the cover shows the pug containing the barcode, pricing (£1.99), issue number and any other additional information. This helps to give the magazine its identity. Also, this pug includes the official website of NME. This will advertise this to the audience and encourage them to visit the site in order to boost profits. </li></ul><ul><li>The masthead of this magazine appears at the top left of the cover. This helps to identify the music magazine and it is positioned at the top of the cover so that it is easy to find. Although this is partly covered by the main feature photograph, the logo is so widely known that the audience are able to distinguish it easily. Also, the logo uses bold red font, incorporating the colours white and black into the masthead. This colour scheme is used throughout the cover in order to create a housestyle which can be easily recognised. </li></ul><ul><li>The top right corner of the magazine displays contains another pug: the virgin festival line up which will be featured in the issue, which promotes the festival. As this has a yellow background and appears in the corner of the magazine, it stands out from the rest of the features and quickly attracts the audience’s attention. Also, the way in which it includes the word “revealed” is a lure because it invites the audience to look inside the issue in order to find out more. </li></ul><ul><li>Across the front of the magazine is another feature. It fits into the housestyle of the magazine as it has a red background with black and white writing. The use of a rhetorical question in “Blur reunion?” draws in the audience as they feel that they are more included because they have personally been asked a question. “Now Dalmon speaks to NME” has been used as it acts as if it is exclusive to the magazine. It creates the impression that no other music magazines have covered this particular story because Dalmon is speaking to NME and no one else. This would invite the audience to read this issue because they will want to know about the latest news. </li></ul><ul><li>Contrasting with the top section, the very bottom of the magazine includes a similar strip of writing. However, a black background with white and yellow font is used. This section of the cover includes the titles of the artists that are included in this particular issue. This is used in order to attract the audience’s attention to a particular band which they like, encouraging them to buy the magazine and find out more. </li></ul><ul><li>In the centre of the cover is the main cover headline. This is what attracts the audience’s attention when glancing at the cover. It includes the same typeface as what it used throughout the cover – white chunky writing. The headline says “The Gossip”, the name of the band which is featured in the main storyline. This will attract the audience’s attention because they will be aware of this particular band as they are well known. Underneath the headline is the strapline “sex, skins and standing in the way of control”. This uses alliteration in order to add interest for the reader. The use of “standing in the way of control” helps the audience to relate this to the band’s well known single which dominated the charts, this will attract the audience’s attention and make them want to read more. This strapline was used so that it provides more information about what the article is about. This has a smaller font so that the audience will first be attracted to the headline and then to the strapline. However, the first line of the strapline has red font, this is contrasted with the dark background in order to stand out from the rest of the cover. Next, there is an additional strapline which is located further down the page. It is on an angle and is in even smaller red font. The strange angle of this strapline stands out from the rest of the page, which is virtually unified. It includes “how three punks smashed the mainstream”, which creates the impression that this band has made impressive improvements. The way in which the band is described as “three punks” gives information to the audience about the particular genre of music which they play. </li></ul>
  38. 38. <ul><li>Complimenting this headline is the use of a main feature photograph, this helps to give the audience a visual aid. The image takes up most of the front cover in order to create a sense that the article is rather important to the magazine as it dominates the cover and is even placed over the masthead. The image includes a female (the lead singer of the Gossip) in the centre foreground of the image. She is wearing bright heavy make up which allows her to stand out. Her shocking red lips allow her to blend into the housestyle of the magazine. This portrays that the band fit well in to the genre of rock. Also, the way in which she is wearing black has the connotations of the typical stereotype of a rock band. This creates the illusion of darkness and unhappiness. The way in which she is looking at the audience allows them to feel included in the image. However, she has a serious expression on her face which may be intimidating. The mise en scene of the image shows the lead singer to be wearing sunglasses, this is a signifier that she is cool and everyone will strive to be like her. In the background of the image are the other two members of The Gossip who are equally looking stern and sincere. The stance of the male on the left shows him to be folding his arms – this creates the impression that he is calm and relaxed but also looks intimidating. The way in which his tattoos on his arm are displayed shows him to be funky and everyone will want to look like him – this has connotations of a typical rock band. However, in contrast there is the man on the right of the image. Although he has facial hair (a signifier that he is unkempt and doesn’t care about his looks which is included in a rock stereotype), he is wearing glasses that are considered to be the stereotype of that of a geek. This contrasts with the nature of the band to show that he is putting an alternative view on stereotypes to create his own image. This signifies that the band are new and exclusive to anything else in the rock genre. </li></ul><ul><li>Additionally, along the right of the cover includes kickers which will attract the audience to reading this magazine. They are designed to stand out from the rest of the page through the use of images and limited words. This provides more of a visual aid for the audience rather than reading lots of information. The word “Muse” is in large bold writing in order to attract the audience’s attention to this particular band as they are a widely known rock band. Also, the use of a quote from the Killers: “Greenday offend me” is a lure because it includes a preview of the article which will interest the audience and make them want to find out more. </li></ul><ul><li>Finally, the secondary lead is located at the lower left of the cover. It includes an image of Noel Gallagher and a quote which he said. As it does not give much information about the article, it will make the audience curious to find out more. This stands out from the rest of the article because it has a red background in order to attract attention. </li></ul>
  39. 39. NME contents page
  40. 40. NME contents page <ul><li>As part of my textual analysis I am going to explore the contents page taken from the 30 th January 2010 issue of NME music magazine. This will help me to get an idea of devices used in order to have an effect on the audience. The housestyle on this particular page is kept constant through the use of the colours white, red and black and the way in which the typeface remains the same throughout. This is reminiscent of the front cover and the logo – creating an identity and individual style for the magazine. </li></ul><ul><li>The majority of the page is taken up with a large central image of the lead singer of Radiohead. This is used to detract attention away from the boring, list-type format of the contents page and give the reader something appealing to look at. The singer is playing an electric acoustic guitar, has ragged facial hair and is wearing a checked shirt. These connotations represent to the reader that he is included in the rock genre. Also, the way in which he has his eyes closed and is singing into the microphone symbolises that he is very passionate about his music. At the top of the image is the main cover line of this page “Snapshot”. This notifies the audience that this image has been taken live. The main cover line is in large black, bold font in order to attract the audience’s attention. Below this are the details of where it was taken “Radiohead, Los Angeles, 24/01/10”. This gives additional information to the audience and, as it is highlighted in red, it keeps in with the style of the page as well as attracting the reader’s attention. The image compliments a short article titled “’Lots’ of help for Haiti”. This breaks up the boring, unified layout of the contents page by giving the latest news to the reader from the first page. </li></ul><ul><li>At the bottom of this page is an advertisement so that the reader can purchase NME magazine for just £1.57 every issue. This is in bold black writing in order to attract the audience’s attention. The use of the phrase “for only £1.57” makes the reader feel that this is an exclusive offer so they will be more encouraged to subscribe. The advertisement is complete with a telephone number and a website address in order to provide contact details to easily subscribe to this offer. Also, there is an image of an NME magazine in order to provide a visual aid to the reader. </li></ul><ul><li>The remainder of the image is made up of a “what’s inside” section, used to make it easier to find certain articles within the issue. This has a bold title in order to notify the reader. The contents compromise of a list of artists in alphabetical order to make it easier for the reader to find specific articles. They appear in red font to fit into the constant typeface of the page, with a black page number to stand out from the rest of the list. </li></ul>
  41. 41. NME double page spread
  42. 42. NME double page spread <ul><li>As part of my textual analysis I am going to look at a double age spread taken from an issue of NME magazine. This particular article interviews the French synthpop band The Teenagers. The left page of this spread is taken up primarily with a longshot image of the full band members. This shows them in a relaxed stance to portray their blithe attitude – this has the connotations of a typical rock band. Also, the background shows them to be in a bedroom. The floral bedding and striped wallpaper symbolises the typical fashions of 1970-80. This symbolises that the band contains origins from the stereotypical rock music, however, the way in which they are sat on the bedding in modern day clothing and there are modern posters on the wall shows that the band have adapted the rock style to fit into the ideology of modern times. Additionally, the mise on scene of the band shows them to be wearing skinny jeans and funky tee shirts – representing that the band are very modern. Also, the fact that the band member in the centre is wearing “geeky” glasses puts a spin on the stereotype of being unaccepted to show that they are cool geeks. The way that they have blank, serious expressions on their faces creates a sense of power and control over the rock genre as they are looking directly at the reader to draw their attention and make them look superior. This shot creates the image that the members are lazy students – this will appeal to the target audience of this magazine. The use of the large image makes the article look more appealing and provides a visual aid for the reader. </li></ul><ul><li>The housestyle throughout this double page spread is kept constant in order to create an identity and coordinate the article. This is done through the use of black, white and blue throughout the double page. For example, the headline uses bold black writing with a blue background. The font looks rather formal which adds to the theme of being a geek, however, this contrasts with the bright blue background to show that this is also modern and fits into the views of the target audience. The way in which there is a black sticker-effect sign saying “NME loves” towards the left of the title attracts the audience’s attention and promotes the band as they are being praised. The use of the sticker-effect is reminiscent of a supermarket pricing offer, having the connotations of an exclusive deal. </li></ul>
  43. 43. <ul><li>Below the headline is a strapline saying “young, dumb and full of… filthy tunes”. This will add humour to the double page spread, appealing to the young target audience and encourages them to read on in order to find out more. The strapline has black font in order to blend into the article rather than stand out from it. </li></ul><ul><li>In the top left of the first page is a blue box titled “Radar”, below this it says “the best new music”. This has the connotations that the radar detects the new and best rock music and The Teenagers have been identified as fitting into this category. Additionally, at the bottom of this page is a “need to know” which contains information about the group. The use of the imperative “need” states that the text is vital and should be drawn to the reader’s attention. The text is placed on an angle to create the impression of a messy and blasé image to the article. This is also placed inside an outline of lined paper that has been ripped out of a book – this keeps with the theme of a geek working, but a carefree nature of it being ripped and ragged. </li></ul><ul><li>The right page contains the main content of the article. This is set out into two columns which is stereotypical of a magazine layout. The text isn’t that lengthy which will appeal to the young target audience with a short attention span. This also contains a longshot image of the lead singer during a live performance – this remains interest for the reader. Additionally, there is a quote from a band member taken from the text which has been enlarged and placed in the centre of the page in a blue box. This adds interest for the reader because the quote is amusing and encourages them to read the full article. At the end of the article there is a red box containing the website for NME magazine. This gives additional information for the reader to access this site, also it stands out from the rest of the page because it is in red – this colour has not been used in the rest of the double page spread. </li></ul><ul><li>On the right of the final page is a list of bands that are deemed to be new and popular for this week’s issue. This contains an image of the band and a short explanation about who they are and the type of music that they play. This draws attention away from the main article as it is not included in this double page spread but also shows artists which are related to the type of music that The Teenagers play. This helps to give information about these new bands and guides the reader to listen to their music. </li></ul>
  44. 44. <ul><li>Mojo is a popular music magazine published monthly in the United Kingdom. The magazine is a follow on from the success of Q magazine, however it focuses more on the genre of classical rock. It was first published on 15 October 1993. </li></ul><ul><li>The magazine is seen as being to a more higher quality, glossy profile to other rock magazines. It regularly includes a CD attachment which includes various artists that are included in a particular article or theme in an issue. In 2004, the magazine introduced the Mojo Honours list. This is an awards ceremony based on a mixture of readers' and critics' awards. </li></ul><ul><li>The logo of the magazine has also become well known throughout the years and helps to create its identity. It uses simplistic colours of white and black to represent the fact that classic rock style of music specialises in the issues. Also, it shows that the logo is not important, rather, the content is necessary. The lettering “Mojo” is large and bold which helps it to stand out from the rest of the page in a magazine. This allows the audience to see it clearer and represents the fact that it stands out from all other music magazines. </li></ul>
  45. 45. MOJO front cover
  46. 46. Mojo front cover <ul><li>As part of my textual analysis, I am going to investigate the devices used in the Mojo music magazine front cover. This particular issue was released in March 2010. The information about this magazine can be found on the pug at the bottom right of the cover, this contains the barcode and price (£4.50). Additionally, there is another pug on the top left of the cover stating that there is a free CD with this issue. This promotes the bands on the CD by encouraging the audience to listen to their music. Also, this pug has been created in such a way that it looks like a sticker which has been slightly peeled off. This stands out from the rest of the magazine as it creates the illusion that it is jumping out of the page. </li></ul><ul><li>The Masthead (logo) appears at the top of the magazine, stretching across the page. This is used so that the audience would be able to identify the magazine easily when they are stacked up on a shelf in a store. Although some of the logo is hidden by the main feature photograph, the logo is so widely recognised that it doesn’t make much difference if some of the lettering is covered because the audience will still be able to relate to it. </li></ul><ul><li>The house style of the magazine is kept constant in the way it uses black, white and green colours throughout. This gives the magazine an identity without it becoming too loud and bold. These colours are also signifiers of nature. This may suggest that the genre rock included in the magazine is natural and presented in its purest form. This has a positive effect on the audience because they relate the style of the magazine with the idea of rock, which will encourage them to buy this magazine. In the same way, the typeface of the magazine is the same throughout. On either side of the cover, there are white font titles with their straplines in green font with a black background. This helps the reader to create an identity to the magazine. </li></ul>
  47. 47. <ul><li>The first thing that attracts the audience’s attention appears to be the main feature photograph as it takes up the majority of the cover and is positioned in the centre. This particular photo is of the singer Syd Barrett. He fits into the stereotype of a rock vocalist as the image of him includes connotations which support this genre. This includes his shaggy, unkempt hair to represent that he has a blithe attitude and a serious expression on his faces. Syd is positioned in the centre foreground to create a sense of dominance of the magazine. Also, the way in which his head is covering the title of the magazine creates the impression that he is leaping out from the cover into to create a greater sense of realism. The mise en scene of the image shows Syd to be wearing a smart brown coat which symbolises that he is covering himself away. Also, the way in which his clothes look messy and not very smart goes against the idea that military style coats are smart and presentable. This shows that Syd does not like to follow the crowd, rather he prefers to give his individual twist on things – this supports the typical stereotype of a rocker. However, he is wearing the colour brown to represent the way his music is a natural, untouched version of rock to show that he still values the connotations of the genre. Additionally, he is wearing dark makeup around his eyes to represent the way he likes to hide his identity – his personal appearance is not the most important thing to him. The reader gets the impression that he cares more about his music than he cares about himself. </li></ul><ul><li>Included in this main feature of the magazine is the headline. This is positioned in the centre of the magazine in order to attract the reader’s attention. The bold white writing helps to stand out from the rest of the page. Although there is no strapline to compliment this title, it lures the audience into the magazine because they want to know more about Syd Barrett. </li></ul><ul><li>Above the barcode is an article about the reader’s poll of 2009. The strapline states “your votes counted” – this will draw the audience into buying this issue because it feels like they have their say the popularity so they feel more included. Additionally, there is a lure on the cover with the use of a quote from Charlotte Gainsbourg as it will attract the audience because they will want to buy the magazine in order to find out more about what has been said. </li></ul><ul><li>Finally, at the top of the issue there is the headline “Sly Stone Speaks”. The use of alliteration makes the title more appeasing to read for the audience – there appears to be a constant theme of alliteration within straplines because this also appeared in the NME issue I analysed. This is the secondary lead in the issue because it includes a picture and headline. This is also a kicker because it stands out from the rest of the page because a larger font is used. </li></ul>
  48. 48. MOJO contents page
  49. 49. Mojo contents page <ul><li>As part of my textual analysis, I am going to explore the layout of the contents page of Mojo music magazine. This page has a constant housestyle throughout the page in order to create individuality for the magazine. This is achieved by equally spacing out the text, keeping a constant typeface and using the colours black white and red throughout. The top of the page includes the logo so the audience can quickly identify the magazine. </li></ul><ul><li>The left side of the page includes images of various bands, albums and singers who appear in the issue. This provides a visual aid and breaks up the dull and boring layout of text by adding exciting and colourful features to the page. Also the way in which the images overlap and are put on a slight angle helps to add interest. This makes the issue look more attractive so the audience are encouraged to read more. The use of an image with a singer playing a guitar has the connotations of a rock genre – this allows the target audience to relate to this and want to find out more. There are short captions inside each image giving a short explanation about its relevance in the magazine. </li></ul><ul><li>Additionally, there is the list of contents so that the reader can easily find particular articles which will interest them. These are located on the right of the page in black font, with a smaller font to explain what each article includes. This makes it easier for the reader to understand. Also, there are sub headings of the contents which appear in large red font in order to stand out. This is used in order to organise the contents so that the reader can easily find a particular article. </li></ul><ul><li>Finally, at the bottom of the page is a section which includes individuals who have contributed to the month’s issue. It includes a close up of their face and a short paragraph explaining who they are and how they have contributed in this issue. This gives additional information about the writers, including the reader in what happens in the production of the magazine. As their images are in black and white, it draws attention away from them as they are not as important as the rest of the page. </li></ul>
  50. 50. MOJO double page spread
  51. 51. Mojo double page spread As part of my textual analysis, I am going to analyse the double page spread taken from Mojo music magazine. This particular article was taken from the March 2010 issue. The housestyle is kept relatively constant throughout through the use of black and white, the connotations of an old school rock band. Occasionally, red and yellow is used in order to attract the reader’s attention. The first page of this article is taken up mainly by a black and white longshot image of the band members riding their bikes towards the camera. The editing to create a black and white image helps to stereotype them with the typical rock music of the 70’s and 80’s. Also, the use of old-style bicycles helps to achieve the retro imagery. The mise en scene of the image, however, contradicts this theme as they are wearing modern day clothing of skinny jeans and tee shirts. This creates the impression that they are breaking through the typical rock genre to provide a new, modernised feel to the music. This supports their genre of the band as they play indie rock music – a sub genre development from rock. Additionally, the way in which the lead singer is positioned in the centre of the image and is slightly more in the foreground than the other members creates the impression that he has dominance within the group. Also, the way in which he is looking directly at the audience, while the other members are not, will attract the audience to look at his this member more than the others. Also, the way in which the background shows an average street, having the connotations of a working class background. This symbolises that the band is not superior; rather, they are the same as everyone else. This has a positive impact on the audience as they feel the band are their equals so they can relate to their lifestyle easily. Throughout this article there are series of images of the band in order to maintain the audience’s interest. They are presented in the form of a photograph effect on the page to create the impression that these are happy memories that the band has. Additionally, this makes the double page spread look more appealing and will encourage the audience to read the text as the magazine is targeted at a younger audience who may have a short attention span. Included in these images is a high angled longshot of one of the members playing in a concert. They are bent down at the edge of the stage whilst signing a fan’s tee shirt. Although high angled shots are widely used to add to the connotations of inferiority, however this shot is used to show the power of the member as people want to get his signature. Also, the way in which he has a higher stance to his fans creates a sense of dominance.
  52. 52. <ul><li>In the same way, the image on the top left of the second page is used to add interest to the article. It shows another member playing a guitar at a gig. The expression on his face is of seriousness and concentration which enables the reader to realise that he is passionate about his music. Also, his modern clothes show that the band is up to date with the latest fashions – this will appeal to the magazine’s young target audience. In the background, the reader can see a large crowd – this is symbolic because it represents the fact that the Wild Beasts are popular and everyone likes them. This will promote the band and encourage more people to listen to their music. Finally, the image on the right shows a longshot of the band. They are all crowded in a room to create a sense of claustrophobia and disorientation. The mise en scene of the image shows a keyboard (which one of the members is playing) and cans of alcoholic beverages. This symbolises that the band likes to have a good time, as well as creating music. The lighting of this image is in black and white and it has been edited so that their faces are slightly lighter than the rest of the image. This attracts the reader to look at their faces so that they are easy to recognise. </li></ul><ul><li>The masthead of the double page spread is in bold black writing with the same typeface which is used throughout the article. It is highlighted with yellow in order to make it stand out from the rest of the page as well as fitting into the housestyle. The title says “Neither fish nor fowl” which means that the band is nothing recognisable – they are unique to any other rock band. Additionally there is a short strapline which is used in order to give an introduction to the article. This appears in grey, capital letting which is only slightly bigger than the actual article text – allowing it to stand out, only slightly, from the main text. </li></ul><ul><li>The main article is set out into three columns per page. This is the standard layout of a typical magazine. The text takes up the majority of the double page – this may not appeal to the target audience as young audiences usually have a short attention span, therefore may get bored easily by this article. However, to make it appear more interesting, the magazine has included a quote taken from the text; this appears in yellow text with a red circular background. This is a lure in order to add more interest to the audience and encourage them to read the full article. Additionally, the heading on the second page says “what goes on” – this adds interest because the reader feels like they are given the latest information about the rock genre. </li></ul><ul><li>Finally, the bottom of the last page contains a box with details about the band members and the roles they have within the band. This includes a strapline “the sounds that put ants in Wild Beast’s pants”. This fun language adds humour which will appeal to the reader of a young audience. The box adds extra information about the band which helps them to find out more about them. Also, an image of a female singer is included to add interest and show that the Wild Beasts are not an all-male dominating band. </li></ul>
  53. 53. <ul><li>“ Kerrang!” is a rock music magazine published in the United Kingdom. The name of the magazine is a signifier which is used to represent the noise which is produced by a power chord on the electric guitar. It shows the audience that the magazine has strong rock influences. </li></ul><ul><li>The magazine was first published on 6 th June 1981. It was originally intended to be a one-off supplement in the Sounds newspaper. Also, it was only supposed to be devoted to the current New Wave of British Heavy Metal and the rise of other hard rock acts such as AC/DC. However, the magazine has now expanded into a wider area of rock to meet the preferences of their target audience. </li></ul><ul><li>The logo is used to help identify the magazine to the audience. Like the other magazines, it uses white and black to refer back to simplistic times of rock and roll. However, the font creates the illusion that the lettering has been cracked in some way. This signifies that the influences of new rock music is filtering through the gaps and into the magazine, however the old values of rock still remain. The logo also includes the web address so that the audience can access additional information about the magazine. As the internet is getting increasingly popular, it is a good idea to advertise the website as it will attract a wider audience to buy the magazine. </li></ul>
  54. 54. KERRANG front cover
  55. 55. KERRANG front cover <ul><li>As part of my textual analysis, I am going to examine the front cover of “Kerrang!” music magazine. This particular issue is number 1159, published on 19 th May 2007. The bottom right of the page shows the barcode pug which contains the price as £2.10. This shows that this is a relatively reasonable price as it isn’t too expensive. The pug is used so that it makes the magazine more identifiable when purchasing it in a shop. It also gives additional information about the magazine. </li></ul><ul><li>The Masthead (logo) appears at the top of the magazine, stretching across the page. This is used so that the audience would be able to identify the magazine easily when they are stacked up on a shelf in a store. Although some of the logo is hidden by the main feature photograph, the logo is so widely recognised that it doesn’t make much difference if some of the lettering is covered because the audience will still be able to relate to it. </li></ul><ul><li>The house style of the magazine is kept constant in the way it uses black, white and red colours throughout. This gives the magazine an identity without it becoming too loud and bold. These colours are also signifiers of the “dark” side to rock. This has a positive effect on the audience because they relate the style of the magazine with the idea of rock, which will encourage the appropriate target audience to buy this product. </li></ul><ul><li>The first thing that attracts the audience’s attention appears to be the main feature photograph as it takes up the majority of the cover and is positioned in the centre. This particular photo is of the band Biffy Clyro. They fit into the stereotype of a rock band as they have many connotations which support this genre. The connotations include shaggy, unkempt facial hair to represent that they have a blithe attitude and serious expressions on their faces. The lead singer is positioned in the centre foreground to create a sense of dominance of the band. Also, the way in which his head is covering the title of the magazine creates the impression that he is leaping out from the cover into the world of rock music. The lead singer is wearing a white hooded jacket which symbolises that he is covering himself away (the way in which his hand is covering his mouth also supports this). However, he is wearing the colour white to represent the way the band is a pure, untouched version of rock which is new and individual to other bands. In contrast, the other band members are in the background to signify to the audience that they are not as important. They are wearing black, the opposite to the lead singer, to represent the way in which the band covers a wide range of rock sub genres – ranging from white to black. As the other members are positioned in the background, they appear to fit into the magazine rather than stand out from it. This represents that the band fits into the theme of a rock band. Their faces are lit up which helps the audience to recognise who they are – this is contrasted with the lead singer who has a more dimly lit face. </li></ul>
  56. 56. <ul><li>Next, the audience’s attention is now drawn to the main cover headline – “Biffy Clyro”. This helps to give an identity to the image as it is positioned across the centre of the magazine, in front of the band members. The font is in capital bold lettering, the colour white has been used to fit into the house style of the magazine. In the same way, the typeface is kept constant throughout the cover in order to create an identity for Kerrang. Underneath this, there is a srapline which is used to introduce the main article to the audience without giving away too much information. In this case, a pun is used: ‘Unfold the puzzle of life’ plays on the bands album “Puzzle” and song “Unfolded stars”. The audience will be able to relate to this song so will be attracted to buying the magazine. The way in which an ellipsis is used after the strapline invites the audience to open the magazine and read more. </li></ul><ul><li>Additionally, there is a lure at the very bottom of the page as it lists a variety of bands that are featured in the issue. This will attract the attention of the audience and direct the reader to look inside the magazine. This is titled “PLUS!” in order to create the impression that there are lots of exciting and interesting articles inside the issue. Also, the top of the page includes another lure “massive download ticket give away”. This doesn’t tell you much about the download so invites the audience to read inside for more. Again, this uses white writing with the same typeface which is used throughout. </li></ul><ul><li>There is a secondary lead, located underneath the strapline. This stands out from the other features on the front cover because it includes two large images and a headline of “FREE! Poster special”. This would attract the audience to the magazine because they are under the impression that they are getting something for nothing. The images are a preview of the posters in order to lure the audience into buying the magazine. Also, the way in which it states the names of the bands and then includes “and more…” will attract the audience into buying the magazine because they would like to find out what other musicians are included in the issue. The background of this particular section is in red and it creates the impression that it has been painted on in a messy way. This supports the theme of the messy unkempt look in a rocker’s attitude. </li></ul><ul><li>Finally, the front cover includes a kicker in order to stand out from the rest of the magazine. The Paramore article does this by including the title “Paramore” in a different colour from the rest of the font. The colour of this title is red, standing out from the theme of white writing on the rest of the cover. This kicker also includes an image of the lead singer from the band. She stands out because she has an extreme, colourful hairstyle and is pouting to the audience in an amusing way. The image will draw the audience’s attention because she is well known. This story includes a pun “Hayley starts a riot!” as Paramore have released the album “Riot”. This will allow the audience to relate the issue with the article and encourage them to read more. </li></ul>
  57. 57. KERRANG contents page
  58. 58. Kerrang contents page <ul><li>As part of my textual analysis, I am going to explore the layout of a contents page taken from an issue of Kerrang music magazine. The idea of a contents page is to inform the reader what is included in the issue and notify them with the page number of each article. This is done through the images and brief text. The use of images is important because it gives a visual aid of the articles included. This also makes the page looks more attractive so the audience will be attracted to reading it. </li></ul><ul><li>The top of the page contains the title “Contents” so that it is easily identified. This uses the typeface of bold yellow writing and a black background. This will be easy to distinguish for the audience as it stands out from the rest of the page. However, the colour scheme and font remains constant throughout the page in order to create a suitable housestyle for the magazine. Just below the title there is information in smaller writing containing the issue number and date in order to add extra information to the reader. Although this is already included on the front cover of the magazine, it is present in order to constantly remind the audience in case the page becomes detached from the magazine. </li></ul><ul><li>Additionally, there is a short note from the editor on the top right of the page. This explains the reason behind including certain factors in this issue. Also, this is done in an informal way with the use of language such as “We heart Biffy Clyro”. This is effective because the audience create the impression that they are being directly addressed, this builds a strong relationship between the editor and the audience. This is signed by the editor at the end of the text in order to make it appear more official. This gives the audience the impression that the editor is an important figure in the production of the magazine. </li></ul>
  59. 59. <ul><li>The right of the page includes features and highlights which appear in this week’s magazine. It is an extremely long list which takes up most of the length of the page. The title “this week” appears in bold black font with a yellow background. This will attract the reader’s attention as it stands out to the rest of the page. There are many subheadings in this column in order to divide the contents into suitable sections. They have the yellow font with a black background in order to stand out from the actual contents. This makes it easier for the reader to find relevant articles which may be of interest to them. This convention is important in a contents page because, without organisation, it would be extremely hard for the audience to find anything within a magazine. This saves time for the reader and makes it more convenient for them. </li></ul><ul><li>At the bottom right of the page, there is a pug which advertises the way in which the reader can subscribe to a music magazine, advertised as a fantastic offer. This is complete with a telephone number so that they can easily subscribe. This is a kicker because it stands out from the rest of the page as it has a red background – this particular colour is very bright and does not appear anywhere on the rest of the page. Also, the language “Get a K delivered to your door” is informal language because it uses the letter K to refer to the Kerrang magazine. </li></ul><ul><li>The remainder of the page is made up of boxes containing images which are included in the monthly issue. This gives the audience a preview of what will be included in issues to come. There is a short caption included with this in order to give additional information to the reader. There are some uses of rhetorical questions in order to include the reader and make them feel like they are part of the magazine, rather than an onlooker. </li></ul><ul><li>Throughout this page, there is a constant housestyle of black, white and yellow. This has the connotations of a stereotype of a rock genre through the use of black. However, it is not too bold in order to focus the attention on the information, rather than the housestyle. It is successfully kept constant to make it easier for the audience to understand and read. </li></ul>
  60. 60. KERRANG double page spread
  61. 61. Kerrang double page spread <ul><li>As part of my textual analysis, I am going to analyse a double page spread taken from Kerrang music magazine. This particular feature was from the November 2009 issue. It includes an article about my chemical romance. The headline of the double page spread uses a quote from the band: “We’re being the best MCR we can be!” This is displayed to the audience in red bold lettering, with “the best MCR” in a larger red font to stand out from the rest of the text. Also, the headline is on a slight angle, a convention of the rock theme to give the page a messy and casual look. The use of colouring remains with the housestyle of the page, using red, black and white. This creates the theme of punk/emotional rock as it uses colours which have the connotations of darkness and death. Also, the headline has a worn-out effect to which is reminiscent of the blithe attitude of punk rock. The use of the quote gives the reader an impression of how the band values themselves, showing how they feel to allow the reader to get an idea of the opinions of My Chemical Romance. The language of the headline has a relaxed tone due to the way it abbreviates the title of the band to MCR – this would appeal to a younger audience as they would all be familiar with this reference to the band. Also, it appears to advertise the group as “the best” has been emphasised. </li></ul><ul><li>Below the headline is an introductory strapline to give additional information about the article. This includes the group name “My Chemical Romance” which appears in bold letting in order to emphasis the importance within the article. Also, the language used makes the reader feel like the article is exclusive and that no other music magazine has covered this story before. This is done by stating “My Chemical Romance invite Kerrang!” </li></ul><ul><li>The majority of the left page is taken up by a longshot image of the lead singer. As the image is taken at a slightly low angle, it creates the impression of superiority and which is idealised within the rock genre. It shows the singer to be clutching the microphone to create the impression that this was taken during a live performance. This is supported by the way there are blurred studio lights and an out of focus view of a drummer in the background. As the image is in black and white, it reflects the dark and gothic theme which is represented in the group’s music. The stance of the singer also represents the rock ideology as he is looking away from the camera, his face covered. This symbolises the way in which rock music should not include ideological people, instead it should be the music which gives the band its identity. Additionally, the mise en scene of the shot shows the singer to be wearing a denim jacket and jeans – stereotypical of a 1970-80’s rock artist, notifying the reader that the origins of rock are present in this band. Also, the way in which he has messy, black hair suggests that he does not care about his physical appearance; he prioritises his music over anything else. </li></ul>
  62. 62. <ul><li>Towards the top left of this image is a black box containing the red text “News” to stand out to the reader. Below this is a website address in order to advertise this to the audience and allow them to access additional information. Also, there is a red tag which states “World exclusive” – this creates the impression that Kerrang magazine has provided the reader with never before seen information about My Chemical Romance. This makes the audience feel like they are privileged to be informed about this particular article because the news has been uncovered only by this magazine. </li></ul><ul><li>Also on the left page, there is another image of the bass player of the band. This shows a midshot of the singer as he plays the guitar. The image stays with the housestyle of the double page spread by having a black and white effect to emphasise themes of classic rock bands. Additionally, the member’s face is lighter than the rest of the image due to the positioning of the studio lights. This creates the illusion that he is an important member in the band because his face is lit up to represent superiority and dominance – this is supported by a caption to go with the image saying “Mikey Way: bass hero”. His facial expression is of concentration to show that he is dedicated to his music and this is his only focus. </li></ul><ul><li>Alongside this image is an establishing shot to show three of the band members to be working in a recording suite. This allows the reader to have a visual aid to show what the band does when recording music. The artists are looking at each other in amusement, but there is also a sense of seriousness to show that they are enthusiastic about their work. The way in which all of the images are showing males gives the impression that there is a male dominance within the rock genre. </li></ul><ul><li>Next, there is an action shot close up of Gerard (the lead singer). This shows the reader that he is passionate about his work. The purpose of this image is to educate the reader about the different steps of production when the band My Chemical Romance are recording. The use of the caption: “Oh no! I’ve forgotten to lock to the bloody front door...” makes the article appear to be more entertaining for the reader, as it adds humour which would appeal to adolescence which would be targeted to read this particular magazine. The language is relaxed and breaks away from the repetitive long informative text. Also, these images are included in order to make the double page spread look more attractive at first glance. </li></ul><ul><li>Along the right side of the right page is a white box (used to stand out from the rest of the page) which contains information about future My Chemical Romance songs. This been titled “New MCR tacks the lowdown” – the language has an informal tone in order to appeal to the values of the young audiences. It also notifies the reader that they are going to get exclusive information about the tracks, before they have been released. In the same way, the language used has a relaxed tone, using words like “epic” in order to make the article appear more personal to the reader. The use of this section allows advertisement of the new album which is about to be released. The audience are presented with additional information which will interest them and they will be encouraged to buy the album. </li></ul><ul><li>The actual article is relatively small compared to the rest of the double page spread. It is set out into two columns, following the conventions of a typical magazine layout. This section contrasts with the rest of the double page spread as the language is more formal. The way in which the writer describes the band as “epic grandeur and theatrics of the quintet” formally praises the band and makes them appear superior and professional. It shows the reader that the surrounding images and information about the album is more important than the actual article itself. </li></ul>
  63. 63. <ul><li>Rock Sound is a British magazine which focuses on the genre of alternative music. The magazine is not as commercial as leading rock magazines and it aims at being more underground. However, it still contains coverage to more well known acts. </li></ul><ul><li>Rock Sound was originally created in France. The UK edition of Rock Sound was produced in March 1999. although it is not as well known as other music magazines, Rock Sound still obtains a readership of 74,000. </li></ul><ul><li>The logo of the magazine also fits into the theme of rock music. It includes white and black to signify that it covers all types of rock music – contrasting from white to black. The logo is relatively simple in order to represent the fact that the information included in the magazine is taken at face value. It also includes a catchphrase “New Music First” in order to create the impression that the information included in the magazine is exclusive and has not been covered by any other rock magazine. This shows to the audience that Rock Sound provides extra information about the rock genre. </li></ul>
  64. 64. ROCK SOUND front cover
  65. 65. Rock Sound front cover <ul><li>As part of my textual analysis I am going to examine the front cover of Rock Sound magazine. This cover is taken from issue number 132 which was released in February 2010. This particular information is taken from the pug which is located at the bottom right of the cover. It includes the barcode, pricing (£3.80) and a web address which allows the audience to access the official Rock Sound website. This additional information included in this pug gives the magazine its identity. </li></ul><ul><li>The masthead of this cover is located across the top of the cover. This is used in most magazines as it is easy to find for the audience as this is where they will look first. The logo is very simple in order to create the impression that it the magazine is simple by only displaying the articles in their purest form. The type of font used gives a slightly old look to the title as it looks rough and cracked – this is a play on of the word “Rock”. This signifies that the genre of rock is reminiscent of a rock because it is hard and indestructible in the way that it has remained constant throughout the years, only changing very slightly. The way that the font is in white symbolises that the magazine is pure and only contains rock at its very best. This typeface is used throughout the front cover to create an identity for the magazine. Additionally to the masthead, there is a slogan which compliments the logo, stating “new music first”. This creates the impression that Rock Sound includes exclusive news in which no other magazine has covered. </li></ul><ul><li>The main factor on the front cover which attracts the audience’s attention is the main feature photograph. It is extremely large and takes up the majority of the right side of the page containing the lead vocalist Ville Valo from the band “Him”. The audience will be able to relate the artist to the band as he is the lead singer, therefore an extremely important member of the band. He includes the connotations of a rock band because he has black, shaggy hair, this is a signifier that he doesn’t care too much about his personal appearance and that the music is the only thing that he is bothered about. Also, this is supported by the way he doesn’t appear to be wearing any clothes and has a vacant expression on his face. Additionally, the audience are able to see an elaborate tattoo which he has on his shoulder. This signifies that he is going against the ordinary to create a new style; this is present in the stereotype of rock artists. The stance of Ville shows him to be lying on a bed in a relaxed sort of way, this represents that he has a blithe attitude which is also present in the stereotype of a rocker. He is also looking directly at the audience in order to
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