Pinterest for brands : opportunity or fad?

V 2.1 An opportunity for brands ? Or another social media fad ? Helping companies to understand A quick summary about Pinterest.com for the future of digital brands & marketers : ﬁgures, principles, Version 2.1 par Emmanuel Vivier & Jean Noel Chaintreuil | +33 6 11 62 37 94 | emmanuel.vivier@hubinsBtute.com ©HUB InsBtute. All rights reserved . www.hubinsBtute.com ›

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1. WHAT IS PINTEREST ? What is a ”pinboard-‐styled social photo sharing website”? 3

What is Pinterest?Pinterest is a Virtual Pinboard.• Pinterest lets you organize and share all the beau1ful things you ﬁnd on the web = an InformaBon Gathering Tool = a cura1on pla8orm . People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse • Pinterest’s goal is to connect everyone in the pinboards created by other people. world through the things they ﬁnd Browsing pinboards is a fun way to interesBng. They think that a favorite book, toy, or recipe can reveal a common link discover new things and get between two people. inspiraBon from people who share • With millions of new pins added every week, your interests. Pinterest is connecBng people all over the world based on shared tastes and interests. © HUBinsBtute.com 4

What is Pinterest? What Can You Do with Pinterest?• Redecorate your Home! Joy uses Pinterest to save decoraBng ideas for her new home in LA. She saves paYerns, furniture, and accessories that catch her eye. • Plan a Wedding! Divya and Ben use Pinterest to plan their wedding. Their Moms can leave comments about the dresses, ﬂowers, and Bes they pin up• Find your Style! Tim uses Pinterest to share his personal style. He pins clothing, shoes and accessories he ﬁnds while browsing stores and fashion blogs. • Save your Inspira1ons! Sha uses Pinterest to save design inspiraBons for his job. He can reference inspiring design work to share with his team at Trulia. © HUBinsBtute.com 5

What is Pinterest?Pinterest vs the other social plalorms : FRIE NDS Pinterest is not replacing LINKS the existing tools. It offer complementary functionalities. OBJECTS Like a twitter with pictures, PHOTOS or the 2.0 version of a Netvibes, it mainly appeals to women thanks to its user CVs friendly interface and visual appeal. TS SPO Source : Chart from luc legay © HUBinsBtute.com 6

hYp://en.wikipedia.org/wiki/PinterestWho is behind Pinterest?A few factsHistory Company facts• Dec 2009 : Development of Pinterest started • The startup has 19 employee • March 2010 : The site launched as a closed beta • Business Model : Pinterest derives some • Aug 16, 2011: Time magazine published income from modifying users affiliate Pinterest in its "50 Best Websites of 2011" column links to commercial sites. By replacing • Oct 2011, the company secured $27M in funding the original affiliate tracking code with • Dec 2011: the site entered the top 10 social Pinterests tracking code, any affiliate networks, according to Hitwise data, with 11M payment is passed to Pinterest instead total visits per week of the original affiliate• Dec 2011 : the company was named the best • Most of the sites users are female, with new start up of 2011 by TechCrunch. 97% of the sites Facebook "likes" being • Jan 2012 : ComScore reported the site had 11.7 million unique users, making it the fastest site in made by women. history to break through the 10 million unique visitor mark.• May 2012: The site is in the U.S. Top 30 most visited sites • Sept. 2012: Pinterest generates more traffic than Yahoo (Study Shareaholic) © HUBinsBtute.com 7

How does Pinterest work?Principles• Users can “pin” images via the following • When “pinning,” users can click on the image ways: and be taken to the original website • Users can choose to follow some or all of – Tool bar bookmarklet pulls images other users’ boards in order to see future pins from any site and pins the site and a • In addiBon to “repinning,” users can like or corresponding thumbnail image to a comment on pins pin board • Users can also create shared pin boards and – Uploading an image from your assign other users to be admins of the board computer or your mobile phone • When “pinning,” users have the opBon of using the app sharing their new “pin” on Facebook or TwiYer – Copy/paste link and select corresponding thumbnail image Pin It Bookmarklet – “Pin It” social sharing buYons on websites (where available) – Or by “repinning” items – thus adding a viral aspect to the © HUBinsBtute.com 8

How does Pinterest work?Principles Pin: An image added to Pinterest. Can be added from any site using the “Pin it” button or you users can upload images from their computer or mobile device. Board. Set of Pins related to one topic. Users can follow all boards or specific boards of other users User Actions: Users can browse, rePin, comment on, and like Pins © HUBinsBtute.com 9

How does Pinterest work?How to start?1. Request an invitaBon 2. Create your account – Fill up your proﬁle info (descripBon, photo, site URL,…) – Link your account to your Facebook and TwiYer accounts3. Use – Create one or several boards (=a folder or topic page) – Pin some content = Upload an image/videovideos or share a link from a website where the content to share is – Include a click-‐through link for each pin – Search for interesBng content from other users (ex fashion) – Repin photos/videos you like from other people’s feed4. Promote sharing – Add a “follow” or “pin it” buYon from your site – Integrate Pinterest into your communicaBon plan: drive traﬃc and promote your boards across plalorms. – You can now even add Pins to your Facebook Bmeline © HUBinsBtute.com 10

How does Pinterest work?Pinterest mobile App (Version 1.4)• Pinterest Mobile is only available as • From your mobile, pin anything that iPhone App and as an HTML5 site for catches your eye: memorable meals, now. places to visit, or great shopping • You can view pins and boards, look finds! at profiles, follow people and of course, repin all the things you find.• In the coming weeks, Pinterest will be adding the ability to search and browse by category, edit pins, and create new boards. • Support for other touch based devices like Windows Phone 7 and Blackberry will be coming soon. Pinterest iPhone App Pinterest Mobile HTML5 version © HUBinsBtute.com 11

2. PINTEREST : THE NEW SOCIAL MEDIA Another social media fad or a real trend? 12

Some ﬁgures about Pinterest...An amazing growth rate Pinterest generated more than 11 million visits during a single week in December 2011, according to Experian Hitwise © HUBinsBtute.com 13

Some ﬁgures about Pinterest... 104 M unique visitors/m 12 M registered users 10M monthly Facebook-‐ connected users © HUBinsBtute.com 14

Source : hYp://visual.ly/pinterest-‐usa-‐vs-‐ukSome figures about Pinterest...Traffic is soaring, interest may differ depending on countriesTraffic US vs UK• Unique visitors increased by 429% (from • A different type of audience Sept. to Dec. 2011) © HUBinsBtute.com 15

Source : hYp://visual.ly/pinterest-‐usa-‐vs-‐ukSome ﬁgures about Pinterest...In the US users are mainly female, in the UK male are above 50% Sex of the users (US vs UK) Age of users (US vs UK)• 83% users are female in the US • Users are older in the US 12M unique visitors/m 200.000 unique visitors/m © HUBinsBtute.com 16

Source : hYp://www.zoomsphere.com/charts/pinterest/fr/proﬁles/#!0|14Some ﬁgures about Pinterest...Zoomsphere.com can help you idenBfy the most popular usersEx France top 15 Pinterest users Ex : USA Top 7 Pinterest users © HUBinsBtute.com 17

8 reasons why Pinterest is so popular? What Can You Do with Pinterest?1. A great source feeding 5. A sense of community people curiosity 6. A “user friendly” interface2. Visual self expression 7. No ads : no popups or visual 3. Easy curaBon : save and share invading ads what you like, nice pictures, ideas, product in 2 clics 8. A plalorm boosBng the virality of content : by connecBng with TwiYer and 4. A sense of accomplishment Facebook, users are instantly appealing to any collector connected to their friends and can share content instantly with them © HUBinsBtute.com 18

s? i Be ortun p Op 3. BRANDS & PINTEREST ? What are the opportuniBes for business? 19

Brands & Pinterest : They are 100+ Brands on PinterestWhat industries should benefit the most from Pinterest?• Most businesses should be able to find a use for this plalorm, but some industries are a perfect fit for Pinterest based on the visual nature of their offering and what is already popular on the network. These industries include: What benefits/usage for brands: Home • Increase the virality of your content Tourism DecoraBon VacaBons Architecture (really easy to share = to repin) Travel • Boost your traffic : Warby Parker reports that 11% of their social traffic is Restaurants & food Art coming from Pinterest. (18% from TwiYer) • 1st mover advantage : Be of one the 1st Weddings Fashion Photography brand to be there in order to get PR coverage and easierly gather fans • HR : a new way of publishing jobs offers? © HUBinsBtute.com 20

Examples of brands using Pinterest for markeBng100 brands on Pinterest (Source : hYp://socialmediatoday.com)Food and Cooking Fashion and Lifestyle Magazines Retailers Home Goods and Services• Cabot Cheese • Real Simple Magazine Journalism • Nieman Marcus • American Standard Brands• Epicurious • Brides Magazine• Newsweek • Bergdorf Goodman • Gilt Home• Chobani • Shape Magazine• Time • Nordstrom • High Point Market• Lindt Chocolate • In Style • The Wall Street Journal Elm • West • Apartment Therapy• Middle Sister Wines • People • CTV News • Michaels • Realtor .com• Pillsbury • Rue Magazine • • CBS New York PoYery Barn Kids • Benjamin Moore Paints• DomesBca • BeYer Homes and Gardens NewsHour • PBS • Zales • Lowes • Food52 • Lonny Magazine• KOMO News • Etsy• Peanut BuYer & Co. • Matchbook Magazine USA Today College Abes Market • • Non-‐Proﬁts • Pretzel Crisps • Lucky Magazine • • GanneY Digital LaylaGrace • UNICEF• LiYle Debbie • Ladies Home Journal Mashable • • Feterie • Humane Society of New York• Tillamook Cheese • Todays Parent • Betsy White StaBonary • NaBonal Wildlife FederaBon• Hillshire Farm • Sunset Magazine Travel • BoBcca • AARP• Whole Foods ParenBng Magazine •irlines Melissa and Doug • Go Red for Women • American A• Pepperidge Farm Puﬀ Pastry • Southwest •Airlines Jo-‐Ann Fabric and Cra€ • Rotary InternaBonal Apparel • Williams-‐Sonoma • Sacramento Public Library • BedandBreakfast .comCooking Magazines • Gap • HomeAway• Cooking Light • Modcloth Celebri1es/Tastemakers Colleges and Universi1es• Saveur • Toms Shoes • Nina Garcia • Miami University Publishing Clean EaBng • Lulus• • Chronicle Books Chris March • • Drake University • Threadless • Random House Books Backstreet Boys • The • Emory UniversitySports • Sevenly • Knopf Doubeday Paula Deen • • Yale University SeaYle Seahawks • Lands End • • Crown Publishing Michael Kors • • Texas A&M Major League Baseball • Club Monaco• • Heinemann Publishing Day • Felicia • Skidmore College • Barkers Clothing Martha Stewart Oberlin College • BlogHer • •Television • Zulily Ree Drummond Miscellaneous • ScholasBc I• nc.• The Weather Channel • Anthropologie • Alanis MorisseYe • Barbie• Today Show • Lily Pulitzer • AMD Beauty and Fashion• Travel Channel • Barneys New York • LuxeFinds • Tarte CosmeBcs• HGTV • Kate Spade NY • General Electric • Rent the Runway• Food Network • Allens Boots • Klout • Birchbox• Sesame Street • Gilt Baby and Kids • Verizon Wireless © HUBinsBtute.com • Pinterest 21

Examples of brands using Pinterest for markeBng1. Promote a Lifestyle• “For most consumer brands, the idea behind • Etsy (The worlds most vibrant handmade + your brand makes sense on vintage marketplace) Pinterest.” explains Evan Sharp (Pinterest designer and co-‐founder) • Don’t throw pictures from your products and be creaBve! Publish image that promote a lifestyle or the essence behind your brand or your brand culture.• You can create as many “boards” as you want. Pinners will decide which one to follow. Therefore, be innovaBve and a bit foolish since the concept of Pinterest is to discover • Etsy is a marketplace for vibrant handmade and and share new things… vintage merchandise. In January 2012, Etsy added Pinterest’s Pin It buYon on Etsy lisBng pages, alongside the Tweet and Like buYons. Etsy on Pinterest has over 53.000 followers. It has 26 boards that feature products from its marketplace. Boards include Gi€ Ideas, DIY Projects, Fashion, Cool Spaces, Stuﬀ We Love, and Etsy Kids. © HUBinsBtute.com 22

Examples of brands using Pinterest for markeBng 1. Promote a Lifestyle• Birchbox inspires its followers! • Whole Foods Market • Burberry shows its latest products• The beauty subscripBon service pins moods, trends, close-‐ups and accessories related to the beauty and cosmeBcs universe. It shows looks that can be created with make-‐up. Birchbox has pinboards where “unboxing” videos are shared and Bps and tricks from BirchboxTV are included. Birchbox also has pinboards that show images of the boxes © HUBinsBtute.com 23

Examples of brands using Pinterest for markeBng2. Use Pinterest as a focus group 3. Crowdsource• Millions of people use Pinterest to keep track • You can ask fans to pin pictures of themselves of objects they love, places they enjoy, foods with their favorite product of yours and tag they devour and things that inspire them. you, and then you can easily repin those • Therefore, you can view it as a sort of focus photos onto a VIP board — it’ll give a group. shoutout to these fans and show potenBal customers that your current users really like • Look at the pinners who follow your brand — using your product. see what they’re pinning and who else they’re following. They’re volunteering a lot of • If your company hosted an even recently, informaBon about their interests, passions, encourage people to pin and tag the photos dreams and sense of humor in a more natural as a sort of crowdsourced scrapbook. way on Pinterest than they would on say, a • And around the holidays, encourage them to survey or even on Facebook, where they have pin a “wish list” board to curate the gi€s to manually enter “sarcasm” or “travel” as an they’re hoping for. interest. • Use this informaBon to your advantage to glean insights about your target consumers. © HUBinsBtute.com 24

Examples of brands using Pinterest for markeBng4. Create a contest • Land’s End did with the “Pin It To Win It” holiday campaign• Since the site is sBll new, examples are sBll rare, but Land’s End has been one of the 1st brand to test contest on Pinterest : • Lands’End oﬃcially launched its Lands’ End Canvas Pinterest page on November 17th, 2011• From 24th to 21st of Dec 2011, Lands’ End Canvas has been tapping the visual, style-‐conscious Pinterest audience to launch an engagement promoBon. The campaign, called “Lands’ End Canvas Pin It to Win It,” encouraged users to browse www.landsendcanvas.com and create virtual Lands’ End Canvas pinboards for a chance to win one of 10 $250 gi€ cards. • The winning boards belonged to Crosby Noricks, Michelle Berkey, Tony Kim and Debbi Seibel • A search on Pinterest shows that there were around 200 boards created for the contest, with each containing at least 10 to 20 images, which means a lot of Land’s End merchandise was injected into the Pinterest feed at no cost. • Running contests like this is a great way to expose your brand and products to a large audience, given the viral nature of © HUBinsBtute.com 25

Examples of brands using Pinterest for markeBng5. Be creaBve!• Chris March (designer and host of Bravo TV’S • L2 uses Pinterest for its Press Room Mad Fashion) post TV show marke1ng • TIME Magazine “backstage” • Chris March on Pinterest has over 100.000 followers. Boards feature designer inspiraBon and ﬁnal looks from each episode. Boards usually go up immediately a€er an episode airs. TIME Magazine is doing a wonderful job of using boards to surface interviews, staﬀ bios and promote behind-‐the-‐scenes blog posts, proving that Pinterest can potenBally help grow the audience for news publishers as well. © HUBinsBtute.com 26

Brands & Pinterest 22 Bps to use Pinterest1. Register /claim your brands name to 5. Don’t be leecher, be an acBve member avoid brandjackers squaBng it (ex Louis of the community and pin,re-‐pin and like VuiYon)! other users’ images if you find them 2. If you are in the fashion, retail, luxury, relevant art, travel,… industries, try it and learn. 6. Brands that only share own content are Outside the Bme spent, it is free to uninteresBng. It is beYer to promote a experiment with Pinterest… lifestyle3. Boost your brand image by sharing cool 7. Check the HELP SecBon of Pinterest.com but relevant images. Inspire people and and read their official blog to be aware generate a viral effect about new funcBonaliBes.4. Gather customers insights and idenBfy 8. If you don’t want the pictures of your trends by finding out what’s interesBng website to be pinned : add this small for users. Use if as a focus group, piece of code to the head of any page on crowdsource inspiraBon for your team your site: <meta name="pinterest" content="nopin" /> © HUBinsBtute.com 27

Brands & Pinterest 22 Bps to use Pinterest9. Follow the “Pin E1queke” • Report Objec1onable Content Pinterest do not allow nudity or hateful content. If you ﬁnd content that is objecBonable or violates • Be Nice Pinterest is a community of people. our Terms of Service can submit the content for Tastes are personal, but be respeclul in your review by pushing the “Report Content” link. comments and conversaBons. • Tell them How to Make Pinterest Beker They • Credit Your Sources Pins are the most useful are just ge„ng started, so there are going to be when they have links back to the original source. bumps here and there. Let them know whats If you noBce that a pin is not sourced correctly, working, whats not. They take your input leave a comment so the original pinner can seriously. You can get in touch with them update the source. Finding the original source is anyBme: always preferable to a secondary source such as -‐ SuggesBons: hi@pinterest.com, Google Image Search or a blog entry. -‐ Bugs: bugs@pinterest.com, -‐ Help: help@pinterest.com• Avoid Self Promo1on Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool © HUBinsBtute.com 28

Brands & Pinterest 22 Bps to use Pinterest10. Promote products with pricing informa1on 11. Add a follow bukon to your site• Pinterest features a secBon on the site called ‘gi€s’ which • Pinterest has a few goodies that can be used on your own site, contains informaBon on products categorized by price, with to help grow your followers and promote your pins/boards. The links through to purchase. It’s actually incredibly easy to get ﬁrst of these that you’ll ﬁnd useful are the follow buYons that your products listed in this secBon. When you’re uploading a can be added to your website. Here you simply select the style pin to your board, just make sure you include the price in your of buYon that you want, click on it and the embed code will be tags and your product will be pulled into the gi€s secBon. Add displayed. This code will be automaBcally populated with the url your price in to the descripBon and tags : of your own Pinterest account when you’re logged in :• And it will then be pulled in automaBcally to the gi€ secBon, with the price displayed :• At the moment, gi€s are only listed in $ dollars & pounds £ but this will hopefully change as the site leaves beta. © HUBinsBtute.com 29

Brands & Pinterest 22 Bps to use Pinterest12. Add a ‘Pin It’ bukon to your site 13. Enable Share on your Facebook Timeline• The pin it buYon, can be added next to a speciﬁc image on • Pinterest recently added the opBon to add a Pin to your your site. People will be able to easierly pin this picture to Facebook Timeline. their own board thanks to this buYon. • This is a great way to build very visual awareness for your • The Pin It buYon is made to look like and funcBon similarly to Pinterest account and encouraging employees to get involved both Facebooks and TwiYers buYons. Placing them together to promote your account. UnBl Facebook implements Timeline will increase the social awareness of your products. for Pages, this will have to be kept to individual Timelines.• While a descripBon is opBonal, it is recommended; specifying it lowers the fricBon for your users to pin your products.• You can have mulBple Pin It buYons on each page using the Advanced code below. For example, on a catalog. Just make sure that each one is next to and associated with the correct product, visually. • Note that this will automaBcally add any new pins to your Timeline © HUBinsBtute.com 30

Brands & Pinterest 22 Bps to use Pinterest14. Create group boards 15. Contribute to group boards• When you create a board on Pinterest, you have the • As well as creaBng your own group boards, make opBon of whether to make it a group board or not. If sure you are also contribuBng to other’s group you’re trying to build a community through your boards. account, you should make it open. To do this, you • As you’ll need to request to be added, you can need to invite people to join the board when you always leave a comment on a parBcular pin asking to create it. Select ‘me and contributors’ and type in be a contributor to that board, le„ng them know the name or email of who you’d like to add. You will that you’ll have lots of interesBng content to add! only be able to add people that you are following : • As with anything in social media, this shouldn’t be too sales-‐focused. • As well as posBng your own products, make sure to source other interesBng content that people will be interested in. This is a great way to build your proﬁle within Pinterest, whether running a personal or corporate account. © HUBinsBtute.com 31

Brands & Pinterest 22 Bps to use Pinterest16. Add an RSS feed of your board 18. Invite other members• You can generate an RSS feed of your whole • You will have probably learned by now that your account by using the following url, replacing fans on Facebook and TwiYer are always looking for ‘username’ with the username on your account : fun new content. While Pinterest is starBng to pick • feed://pinterest.com/usernamer/feed.rss up users massively, there’s sBll a long way to go before it reaches the mainstream. Integrate • You can then use this RSS feed on your Facebook Pinterest with your other social network accounts. Page for example, or encourage people to add it to their own Readers to subscribe to your latest pins. • If you’ve got a TwiYer or Facebook account, link to Pinterest on there and ask people to join. They’ll always like to be seen ahead of the curve in front of 17. Use keywords their friends, jumping on the next big site before it • As Pinterest funcBons much more like a social hits : search engine than a social network, it’s very important to pay aYenBon to how you tag your product, to increase the chances of your content ge„ng found. Add in relevant keywords to the product itself, but also the categories it may relate to etc.. Also try and pin content that is topical. If you see that a parBcular type of pin is ge„ng featured on the ‘most popular; page – i.e. cakes, then see if © HUBinsBtute.com 32

Brands & Pinterest 22 Bps to use Pinterest19. Find who’s pinned your content 20. Pin videos• If you want to get an easy overview of who’s pinning • Videos are somewhat under-‐used on the site, as it content from your website, simply enter the url was a new feature that Pinterest enabled late last below, replacing XXXXXX with your own site url : year, to enable you to pin videos. • hYp://pinterest.com/source/XXXXXX • The good news is, it’s incredibly easy to do but it will • This will take you to a page with all the content add a lot more depth to your boards and provide a that’s been pinned from your site : bit of diﬀerent content than scrolling through videos. To pin a video, you simply add a pin in the same way you normally would, either through the site or the bookmarklet :• This is another great opportunity to build your community. Leave comments on these pins and also make sure to follow people from your corporate/ personal account to let them know you’re interested © HUBinsBtute.com 33

Brands & Pinterest 22 Bps to use Pinterest21. Re-‐order your boards 22. Watermark Your Image • With Pinterest the emphasis is largely on how • Before ﬁnding a home on Pinterest, images visually beauBful your boards are. someBmes lose their source informaBon as they • Take Bme to select products carefully, and also travel around the web. To beYer help your audience rearrange your boards to give the best impact, with locate your product informaBon, consider discretely the most important boards at the top. You can do watermarking photos that are used for social media this by going to your boards and clicking on promoBon with the source website and/or product ‘rearrange’ on the top right hand corner : informaBon. © HUBinsBtute.com 34

4. THE FUTURE OF PINTEREST ? A bit of prospecBve? 35

The future of Pinterest?A bit of prospecBve?Strengths Weaknesses• Simple : Pinterest is very “user friendly” and • Audience is mostly women : less mainstream than therefore may appeal to the mainstream market Facebook or TwiYer)• Highly social : since you need to connect via a • Limited use for non visual products Facebook or TwiYer account, you are directly • Copyright infringement poten1al issues connected to your friends and can share content Many content creators such as GeYy Image are with them. It can therefore boost content virality protesBng regarding Pinterest users reusing their while referring traffic to brands site content without permission. Pinterest has a • It connect people based on their similar interest, noBficaBon system which allows copyright holders not only based on friendship. to request that content be removed from the site. • A great way for product discovery & purchase : But as the MegaUpload stop shown, a business recreaBng impulse buy online "based almost enBrely on using images without Site referrals & SEO : Pins lead customers directly permission“ might become illegal sooner or later.• back to you, creaBng links to your pages • Inac1ve users : Like Quora or Google+, or even HR : An opportunity for employer branding (look at TwiYer not all the users creaBng an account will • the UCLA page) & viralizing job offers conBnue to use it. Their number will decide if Pinterest stay a nice niche plalorm or become mainstream • Compe11on : Clipboard.com, Tumblr,… might fight © HUBinsBtute.com 36

ABOUT THE AUTHORS Jean-‐Noël Chaintreuil & Emmanuel Vivier

About the authorsSpeakers & digital experts in MarkeBng & Human Resources 2.0Emmanuel Vivier Jean-‐Noël Chaintreuil• emmanuel.vivier@gmail.com • jnchaintreuil@gmail.com• hYp://www.emmanuelvivier.com • hYp://jnchaintreuil.com/• hYp://pinterest.com/emmanuelvivier • hYps://twiYer.com/#!/jnchaintreuil• hYp://www.twiYer.com/emmanuelvivier • Phone : +33 6 26 58 00 39• Phone : +33 6 11 62 37 94 • Jean Noel has been a top execuBve at Air Liquide Emmanuel is one of the world top "digital adver1sing & for more than 10 years. From internaBonal project & change • social media marke1ng" expert. He has been assisBng leading management to Human resources & Finance, he helped this brands such as BIC, Orange, Chanel, Givenchy, LOréal, P&G, Sony, leading brand to foster innovaBon in its organizaBon. Warner Bros, Disney, Fox, CarBer, Guerlain, Jean Paul GaulBer, TF1, • Jean-‐Noël assisted the company in more than 16 countries, gaining M6, Fiskars, ArcelorMiYal, Danone, Symantec,... in creaBng an extensive mulB cultural background. innovaBve adverBsing campaigns that engage their consumers for • As an investor and entrepreneur, Jean-‐Noël has assisted several more than 12 years. startups in their early stage development• Emmanuel Vivier has previously been the cofounder & CEO & • He is a renown editor for Diateino Publishing House with a strong Cofounder of Vanksen -‐ one of the leading internaBonal social experBse on social media, web 2.0, enterprise 2.0 media, buzz & digital markeBng agencies, and from BuzzParadise, • He is now an independent consultant (Air Liquide, Danone, Arcelor the blogger outreach plalorm of Vanksen that connects brands & MiYal, Unilever, Pôle Emploi Belgique, Conseil dÉtat & startups) & inﬂuenBal bloggers worldwide. speaker (Berlin, Brussels, Edimbourgh, New York, Boston, Houston, • He has spoken at more than 450 events, conferences and seminars Montreal) on social media & HR 2.0 on a worldwide level. worldwide in the past 6 years • He founded Apéro RH (now in 11 ciBes from London to Montreal) © HUBinsBtute.com 38

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ContactMain oﬃce, workshop and training rooms Vincent Ducrey Emmanuel Vivier Digital communication expert Digital marketing expert Email : vincent.ducrey@hubinstitute.com Email : emmanuel.vivier@hubinstitute.com Twitter : http://www.twitter.com/vincent_ducrey Twitter : http://www.twitter.com/emmanuelvivier Linkedin : http://fr.linkedin.com/in/vincentducrey Linkedin : http://fr.linkedin.com/in/emmanuelvivier 51 rue Pierre Charron 75008 Paris France Phone : +33.1.77.10.69.04 © HUBinsBtute.com 40

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http://lepetitbrocooli.com	73
http://www.sociallyperforming.com	72
http://tweetedtimes.com	72
http://lechodudigital.wordpress.com	71
http://www.jeromelesur.com	52
http://berardolivier-time2change2.blogspot.fr	51
http://elblogdelaguarida.blogspot.com	38
http://www.newaffiliatemarketingtips.net	36
http://90dayentrepreneur.com	36
http://pinterest.com	36
http://us-w1.rockmelt.com	33
http://storify.com	33

Pinterest for brands : opportunity or fad?

by Emmanuel Vivier

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