Facebook New Timeline for brand pages (english version)

V 1.1 SIGN DE N EW INE IMEL 12 Things Tyou need to know about Timeline on Brand Fan Helping companies to understand A summary about the new Timeline dPages esign the future of digital for brand FanPages on Facebook Version 1.1 by Emmanuel Vivier & Jean Noel Chaintreuil | +33 6 11 62 37 94 | emmanuel.vivier@hubinsBtute.com © HUB InsBtute All rights reserved . www.hubinsBtute.com

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Context“Facebook MarkeBng Conference” on February, 29th• On Wednesday, February 29th, Facebook hosted its “Facebook Marke+ng Conference” in NY. • The main objecBve of this event (also available on live streaming) was to communicate to brands how they can use the new design « Timeline » for their Fan Pages, in terms of funcBonaliBes, administraBon and Ads.• Here is a quick summary, including key issues to focus on. © HUBinsBtute.com 3

TIMELINE, NEW DESIGN FOR FAN PAGES 12 key-‐points to focus on 4

12 Key-‐Points to Focus On1. « Timeline », a new design Cover Its goal is to symbolize what theProfic Picture organization is all about.For your logo. It will appear alongthe timeline and in feeds ofothers.StatsYour total Likes and the number Pictures and Page Appsof “people talking about this”About sectionFor shortly presenting your Friend Activitycompany. See the count and faces of friends who Like your Page, followed by one update from a friend mentioning the PagePinned postYou can select to pin one of yourbest new or old posts to the topleft spot of the Timeline feed forseven days at a time. Composer In addition to traditional status, you can select to publish special Milestone stories, such as your founding date. © HUBinsBtute.com 5

12 Key-‐Points to Focus On1. « Timeline », a new page designMilestonesFacebook Timeline for Pages gives you the ability to add Milestones to the pastand give them more visibility. For example, you could feature things like:- When the company was founded- When the company switches to a new logo- When the company opened a new location… © HUBinsBtute.com 6

12 Key-‐Points to Focus On2. Cover photo : 5 best pracBcesFacebook has stated that cover images must not contain: • Price or purchase informa+on : Fill this wide, open space with a unique image that represents you best. Its the ﬁrst thing people see when they visit your Bmeline. No price or purchase informaBon such as “40% oﬀ” or “Download it at our website”• Contact informa+on : such as web address, email, mailing address or other informaBon intended for your Page’s About secBon• References to user interface elements : such as Like or Share, or any other Facebook site features• Calls to ac+on : such as “Get it now” or “Tell your friends”. Facebook tries to create a safe environment for easing the dialogue and the engagment of your fans. • LIES : It could be obvious in all situaBons but in that parBcular case, keep in mind that all cover images are public, which means anyone visiBng your Page will be able to see the image you choose. Covers must not be false, decepBve or misleading, and must not infringe on third parBes’ intellectual property. You may not encourage or incenBvize people to upload your cover image to their personal Bmelines. © HUBinsBtute.com 7

12 Key-‐Points to Focus On2. Some Timeline Examples Coca-‐Cola Nike © HUBinsBtute.com

12 Key-‐Points to Focus On 2. Some Timeline Examples © HUBinsBtute.com 9

12 Key-‐Points to Focus OnNew funcBonaliBes & Best pracBces3. When will my Pages get the new design? Get the new Pages design by turning on your preview now, or you can wait unBl all Pages automically get upgraded on March 30, 2012.4. Pinned Posts. A pinned post always appears in the top les of a Pages Bmeline. A post a Page admin pins to the top of their Page will remain there for 7 days. Aser that, it’ll return to the date it was posted on the Page’s Bmeline.5. Milestones. Milestones are key moments youve decided to highlight on your Page, such as your founding date, and other big accomplishments like acquisiBons or hitng a notable number of customers. © HUBinsBtute.com 10

Facebook Timeline for Fan PagesNew funcBonaliBes & Best pracBces6. Add Milestones to the past. And thus, you have the opportunity for enriching the social story of your brand. When you tell stories of the past, the important is to include imagery.7. Interest Lists. For a beRer management of pages, like a RSS reader.8. Pages Insights. Facebook is now revealing data about Page’s fanbases to non-‐admins, including a 1 month historical graph of “People Talking About” and “New Likes per Week”. Also, the most popular week, city and age group. © HUBinsBtute.com 11

Facebook Timeline for Fan PagesNew funcBonaliBes & Best pracBces9. Tabs and Apps are less visible. Views and apps appear under your Pages cover.Y ou have to make a wise choice of what you want to focus on.10. End of the Landing page. With the new Bmeline design, everyone who visits your Page will land on your Pages Bmeline. In order to create a consistent user experience, you can no longer set a default landing view for your Page. However, you can sBll direct people to an app on your Page by pin-‐posBng a link to it. 11. Change of formats. Now, you can use your width : 520px or 810 px, for the the Timeline. Meaning 50% more for apps. Watch out for icons, you need to resize them (111×74), for a beRer display. © HUBinsBtute.com 12

Facebook Timeline for Fan PagesNew funcBonaliBes & Best pracBces12. Messages Default Visibility for Posts by Others• From here, admins can choose whether to hide or delete posts, and can also highlight them in a double width feature on their Timeline.• Page admins also have the opBon to hide fan posts from the page unBl approved in the AcBvity Log – this will undoubtedly be a useful feature for brands in Bme of crisis, allowing them to monitor and manage conversaBons without going to the drasBc measure of turning fan posts oﬀ all together. Private Messages• Page Timelines allow users to send direct, private messages to your Page.• This creates a new customer service channel where you can address users’ concerns without having to discuss issues publicly on your Page’s Timeline.• Pages cannot proacBvely send messages, you can only respond to users that have already contacted you. © HUBinsBtute.com 13

hRp://www.allfacebook.com/facebook-‐Bmeline-‐features-‐2012-‐03The AdministraBon Page3 new elements to keep in mind1. New Spam Filter. The algorithm Facebook uses to determine what is spam on your fan page sBll needs a lot of work. Now, you can use the acBvity log feature to view all the spam in one place and ﬁlter (or unhidden) some content.2. Comment Management. Facebook is adding a lot of self-‐help tools into the fan page acBvity log, including a new comment moderaBon window, for a beRer management of comments and content posted by others.3. User-‐friendly Third-‐Par+es Interface. A friendlier interface to control how third parBes post to your page, with a beRer control of their sharings (from public to custom list setngs). © HUBinsBtute.com

About the authorsSpeakers & digital experts in MarkeBng & Human Resources 2.0Emmanuel Vivier Jean-‐Noël Chaintreuil• emmanuel.vivier@gmail.com • jnchaintreuil@gmail.com• hRp://www.emmanuelvivier.com • hRp://jnchaintreuil.com/• hRp://pinterest.com/emmanuelvivier • hRp://pinterest.com/jnchaintreuil• hRp://www.twiRer.com/emmanuelvivier • hRps://twiRer.com/jnchaintreuil• Phone : +33 6 11 62 37 94 • Phone : +33 6 26 58 00 39• Emmanuel is one of the world top "digital adver+sing & • Jean Noel has been a top execuBve at Air Liquide social media marke+ng" expert. He has been assisBng leading for more than 10 years. From internaBonal project and change brands such as BIC, Orange, Chanel, Givenchy, LOréal, P&G, Sony, management to Human resources, he helped this leading brand to Warner Bros, Disney, Fox, CarBer, Guerlain, Jean Paul GaulBer, TF1, foster innovaBon in its organizaBon. He assisted the company in M6, Fiskars, ArcelorMiRal, Danone, Symantec,... in creaBng more than 16 countries, gaining an extensive mulB-‐cultural innovaBve adverBsing campaigns that engage their consumers for background. more than 12 years. • He founded Apéro RH (now in 11 ciBes from Paris, London, • Emmanuel Vivier has previously been the cofounder & CEO & Brussels to Montreal) Cofounder of Vanksen -‐ one of the leading internaBonal social • As an investor and entrepreneur, Jean-‐Noël has assisted several media, buzz & digital markeBng agencies, and from BuzzParadise, innovaBve startups in their early stage development. the blogger outreach pla{orm of Vanksen that connects brands & • He is a renown editor for Diateino Publishing House with a strong inﬂuenBal bloggers worldwide. experBse on Entrepreneurship, Social Media, HR and Enterprise 2.0• He has spoken at more than 450 events, conferences and seminars • He is now an independent consultant (Air Liquide, Arcelor MiRal, worldwide in the past 6 years Unilever, Pôle Emploi Belgique, Conseil dÉtat…) & has spoken at conferences and seminar worldwide, about Social Media, HR 2.0 and digital change for companies. © HUBinsBtute.com

ContactMain oﬃce, workshop and training rooms Vincent Ducrey Emmanuel Vivier Digital communication expert Digital marketing expert Email : vincent.ducrey@hubinstitute.com Email : emmanuel.vivier@hubinstitute.com Twitter : http://www.twitter.com/vincent_ducrey Twitter : http://www.twitter.com/emmanuelvivier Linkedin : http://fr.linkedin.com/in/vincentducrey Linkedin : http://fr.linkedin.com/in/emmanuelvivier 51 rue Pierre Charron 75008 Paris France Phone : +33.1.77.10.69.04 © HUBinsBtute.com 17

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Facebook New Timeline for brand pages (english version)

by Emmanuel Vivier

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