Lesson #1 : introduction

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Course overview : Media, digital innovation & change management (Sciences Po Paris)

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Lesson #1 : introduction

  1. 1. Media, digital innovation & change management Alexandre Michelin (General Manager, MSN EMEA) Emmanuel Fraysse (Business Unit Manager, Infopro Digital) Media, digital innovation & change management – Alexandre Michelin & Emmanuel Fraysse
  2. 2. Alexandre Michelin : media top executive• Executive with 20+ years in entertainment Industry, from audiovisual and television industries to the internet (Paris Première, Canal +, Canal Satellite, France 5, …)• International Interactive Emmy Award winner in 2006 for the best interactive show• Since 2006 President of the Diversity commission of the CNC (National Center of Cinema)• Skills : Content Programming, Development, Change Management• Current job position : General Manager for MSN Europe & Executive Producer for MSN EMEA : www.msn.fr, www.msn.de, www.msn.co.uk, …• Lecturer : Sciences Po, Université Paris Sorbonne, …Get connected ! – http://www.facebook.com/alexandre.michelin123 – https://twitter.com/alexanmic – http://pinterest.com/alexmichelin/ – fr.linkedin.com/in/alexandremichelin – alexmich@microsoft.com Media, digital innovation & change management – Alexandre Michelin & Emmanuel Fraysse
  3. 3. Emmanuel Fraysse : intrapreneur & author• Professional digital native with 13+ years in the digital industry (start-ups, MSN, UsineNouvelle.com, …)• Skills : Techno-Marketing, Business Development, Change Management• Current job position : MaVoiture Unit Manager at Infopro Communications• Sites : www.reparmax.com 2 shopping sites (soon)• Author : – Facebook, Twitter et le web social : les nouvelles opportunités de business (2010, 2nd edition) – Promouvoir votre site web (2001)• Lecturer : Sciences Po, Université Paris X NanterreGet connected ! – http://www.facebook.com/emmanuel.fraysse – https://twitter.com/manufraysse – http://fr.slideshare.net/emmanuelfraysse/ – http://fr.linkedin.com/pub/emmanuel-fraysse/ – efraysse@gmail.com Media, digital innovation & change management – Alexandre Michelin & Emmanuel Fraysse
  4. 4. The course, in a nutshellAssessment criteria :• Individual work (50%): book review, involvement, contribution and ideas sharing• Collaborative work (50%): media review & strategic recommendation commissioned by a media partnerCourse workload :Every student will have to work on 3 topics:• Individual work: book review (10 min presentation + 10 min debate)• Media review (2 student group, 10 min presentation + 20 min debate)• Strategic recommendation commissioned by a media partner with a board of professionals (5 student group, 15 min presentation + 10 min debate)Course FB group : Digital Innovation & change management http://www.facebook.com/groups/147660378706739/ Media, digital innovation & change management – Alexandre Michelin & Emmanuel Fraysse
  5. 5. Now, it’s your turn What about you ?Media, digital innovation & change management – Alexandre Michelin & Emmanuel Fraysse

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