presents

TOP RETAIL TRENDS FOR 2014

@HUBBA HUBBA.COM
Trend #1

CONSTANT COMMERCE
•

120

consumers are always connected and
are constantly in a consideration phase

% of retai...
Trend #2

EXTREME PERSONALIZATION
65%
49%
34%

of consumers want to receive retail advice based
on their location through ...
Trend #3

BRIDGING ONLINE & OFFLINE
•

brands need to transfer online searches
into stores

•

consumers are seeking offlin...
Trend #4

THE INTERNET OF THINGS
•

products and devices will
become more connected to
one another	


•

retailers will us...
Trend #5

RISE OF THE QUANTIFIED SELF
•

you are your data	


•

self-tracking
wearables will
become more
widespread and
b...
Trend #6

THE CHANGING
STOREFRONT
•

content has
become a sales
channel via mobile
and second screen
technology

•

releva...
THE CLOCK IS TICKING.
What will you do differently this year to stand out in the industry?

@HUBBA HUBBA.COM
DESIGNED BY E...
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The Top Retail Trends for 2014 Presented by Hubba

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Retailers and brands are drastically stepping up their game in order to maintain relevancy to consumers. We drilled down how retailers can stay on top and what the key retail trends are for this year. Shoppers are more comfortable having a personalized relationship with brands and retailers and are in a constant state of commerce. Do you have any trends to add which you think will be influential this year?

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The Top Retail Trends for 2014 Presented by Hubba

  1. 1. presents TOP RETAIL TRENDS FOR 2014 @HUBBA HUBBA.COM
  2. 2. Trend #1 CONSTANT COMMERCE • 120 consumers are always connected and are constantly in a consideration phase % of retail ecommerce sales retail mcommerce sales (billions) 90 60 30 0 2013 2014 2015 2016 2017 source: eMarketer, Sept 2013
  3. 3. Trend #2 EXTREME PERSONALIZATION 65% 49% 34% of consumers want to receive retail advice based on their location through their mobile device of consumers are comfortable with retailers collecting personal data when shopping online of consumers use multiple channels when shopping source: Cisco Customer Experience Report, 2013
  4. 4. Trend #3 BRIDGING ONLINE & OFFLINE • brands need to transfer online searches into stores • consumers are seeking offline, buying online 42% 58% source: Cisco Customer Experience Report, 2013 prefer assistance from in-store associate would take it or leave it
  5. 5. Trend #4 THE INTERNET OF THINGS • products and devices will become more connected to one another • retailers will use hubs and connect platforms to use data that creates new consumer value
  6. 6. Trend #5 RISE OF THE QUANTIFIED SELF • you are your data • self-tracking wearables will become more widespread and brands will have a more holistic view of your lifestyle
  7. 7. Trend #6 THE CHANGING STOREFRONT • content has become a sales channel via mobile and second screen technology • relevant product info will be delivered to shoppers at key points along path to purchase
  8. 8. THE CLOCK IS TICKING. What will you do differently this year to stand out in the industry? @HUBBA HUBBA.COM DESIGNED BY EMMA NEMTIN
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