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Social Media 101

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Introduction to social media - presented to the English Language Partners national conference on 22 May 2010.

Introduction to social media - presented to the English Language Partners national conference on 22 May 2010.

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  • 1. Social media 101
    with Emma McCleary from Ideas Shop
  • 2. Why have you chosen this workshop?
  • 3. My aims and outcomes
    • You’ll know what to do before starting a social media
    campaign or project
    • To give you a broad overview of some of the most
    popular social media tools
    • To ensure you understand what each tool does
    • 4. You’ll leave with a social media plan
    • 5. My presentation will be made available
    • 6. Contact details for when you get stuck
  • Social media is about being social
    and about having a conversation
  • 7. Social media:
    • Always happens online
    • 8. Is usually free
    • 9. Requires maintenance
    • 10. Needs a username and password
    for each application
  • 11. What scares you
    most about social
    media?
    worksheet
  • 12. Your social media plan is your guide to success
  • 13. Developing your social media plan: a guide to success
    The aim of your project.
    Tools for success:  SMART
    (Specific Measurable Attainable Realistic Timely)
    Three-four key messages about your project
    Target audiences – who are they? Ages? Location? Ethnicity?
    Who else can help you with your project?
  • 14. Developing your social media plan: a guide to success
    What are your restrictions?
    Are there risks? How will you overcome these?
    Who will maintain my social media campaign
    How much time will I need each week for maintenance? Over what period?
    Realistically, do I have time for this?
  • 15. Lets go over our plans...
  • 16. You should never choose your social media tools
    until you’ve worked out what you’re doing.
    Here’s some options:
  • 17. We’ll learn about:
  • Social networking
    • Is based on friendship
    • 24. Based on creating networks with other people
    • 25. Everyone uses their real name so it’s honest
    • 26. People set up their own personal profiles
    • 27. You can also set up events and
    pages for your organisation
  • 28. Social networking
    www.linkedin.com
    • A business networking focus
    • 29. Create groups and have your workmates join them
    • 30. Helps your organisation’s Google rankings
    • 31. Not visual
    • 32. 11.9 million active users worldwide
    www.bebo.co.nz
    • Rumoured to be closing down
    • 33. Superseded by Facebook
  • Social networking
    www.facebook.com
    • Create ‘fan pages’ for your interest group www.facebook.com/pages/create.php
    • 34. Post short news stories to keep people interested
    • 35. Post photos
    • 36. Talk direct to people interested in your organisation
    • 37. More than 400 million active users worldwide
    • 38. Can update once a week
  • Blogging
    • Is based on storytelling
    • 39. Blogs need to be updated consistently – whether each day, once a week or once a fortnight…
    • 40. Blog posts can include images and video
    • 41. Blogs should include links to other sites
    • 42. Blog posts only need to be about 300 words
    • 43. Can have more than one author
    www.wordpress.com
    Worksheet - storytelling
  • 44.
  • 45. Micro-blogging
    www.twitter.com
    • Short updates of 140 characters or less
    • 46. People generally use usernames – not their real
    names
    • Best updated several times a day
    • 47. Great for lots of short updates or for promoting
    key messages widely
    • It’s not just all about you though…
    Worksheet – using twitter
  • 48. Video sharing
    • Don’t rely on the media to tell your stories
    • 49. Theme your own channel – a branded video channel
    that’s all yours
    • Video your communities to showcase your work
    • 50. Video short news stories and post them
    • 51. Use Twitter and your newsletters to promote your
    channel
    • Can lock-off comments to control what’s being said
  • Video sharing
    www.youtube.com
    www.vimeo.com
  • 52. Photo sharing
    • Show your stories through
    images
    • Create an archive online
    • 53. I recommend www.flickr.com
    • 54. Free and paid options
    • 55. Remember to check with
    people before putting their
    photo online
  • 56. Wikis
    http://www.wikispaces.com
  • 57. Social bookmarking
    http://delicious.com
  • 58. Slide sharing
    www.slideshare.net
  • 59. Think about your social media plan:
    what tool will you use?
  • 60. Social media is about being social
    and about having a conversation
  • 61.
  • 62.
  • 63.
  • 64. Worksheet – managing risk
  • 65. Managing risk
    • Create a ‘worst case scenario’ plan
    before you start
    • Let your manager and
    workmates know what’s
    going on
    • Be timely
    • 66. Think about tone before answering any
    comments
    • Delete comments only as a last resort
  • Prove you’re doing well
  • 67. Summary:
    • Know why you’re using social media and what you want
    achieve
    • Plan for the worst so you can act quickly
    • 68. Have a conversation – listen as well as talk
    • 69. Engage your community – create new content
    • 70. Know what’s going on - monitor your social media
    • 71. Know how to report stats to your managers and board
  • Talk to Emma McCleary:
    emma@ideasshop.co.nz
    www.twitter.com/ideasshop
    www.ideasshop.co.nz/blog

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