Social Media 101

799 views
746 views

Published on

Introduction to social media - presented to the English Language Partners national conference on 22 May 2010.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
799
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media 101

  1. 1. Social media 101<br />with Emma McCleary from Ideas Shop<br />
  2. 2. Why have you chosen this workshop? <br />
  3. 3. My aims and outcomes <br /><ul><li> You’ll know what to do before starting a social media </li></ul> campaign or project<br /><ul><li> To give you a broad overview of some of the most </li></ul> popular social media tools<br /><ul><li> To ensure you understand what each tool does
  4. 4. You’ll leave with a social media plan
  5. 5. My presentation will be made available
  6. 6. Contact details for when you get stuck</li></li></ul><li>Social media is about being social <br />and about having a conversation<br />
  7. 7. Social media:<br /><ul><li> Always happens online
  8. 8. Is usually free
  9. 9. Requires maintenance
  10. 10. Needs a username and password</li></ul> for each application<br />
  11. 11. What scares you<br />most about social<br /> media?<br />worksheet<br />
  12. 12. Your social media plan is your guide to success<br />
  13. 13. Developing your social media plan: a guide to success<br />The aim of your project. <br />Tools for success:  SMART<br />(Specific Measurable Attainable Realistic Timely)<br />Three-four key messages about your project <br />Target audiences – who are they? Ages? Location? Ethnicity? <br />Who else can help you with your project?<br />
  14. 14. Developing your social media plan: a guide to success<br />What are your restrictions?<br />Are there risks? How will you overcome these?<br />Who will maintain my social media campaign <br />How much time will I need each week for maintenance? Over what period?<br />Realistically, do I have time for this?<br />
  15. 15. Lets go over our plans... <br />
  16. 16. You should never choose your social media tools <br />until you’ve worked out what you’re doing.<br />Here’s some options: <br />
  17. 17. We’ll learn about: <br /><ul><li>Social networking
  18. 18. Blogging
  19. 19. Micro blogging
  20. 20. Video sharing
  21. 21. Photo sharing
  22. 22. Wikis
  23. 23. Social bookmarking</li></li></ul><li>Social networking<br /><ul><li>Is based on friendship
  24. 24. Based on creating networks with other people
  25. 25. Everyone uses their real name so it’s honest
  26. 26. People set up their own personal profiles
  27. 27. You can also set up events and </li></ul> pages for your organisation<br />
  28. 28. Social networking<br />www.linkedin.com<br /><ul><li> A business networking focus
  29. 29. Create groups and have your workmates join them
  30. 30. Helps your organisation’s Google rankings
  31. 31. Not visual
  32. 32. 11.9 million active users worldwide</li></ul>www.bebo.co.nz<br /><ul><li>Rumoured to be closing down
  33. 33. Superseded by Facebook</li></li></ul><li>Social networking<br />www.facebook.com<br /><ul><li> Create ‘fan pages’ for your interest group www.facebook.com/pages/create.php
  34. 34. Post short news stories to keep people interested
  35. 35. Post photos
  36. 36. Talk direct to people interested in your organisation
  37. 37. More than 400 million active users worldwide
  38. 38. Can update once a week </li></li></ul><li>Blogging <br /><ul><li>Is based on storytelling
  39. 39. Blogs need to be updated consistently – whether each day, once a week or once a fortnight…
  40. 40. Blog posts can include images and video
  41. 41. Blogs should include links to other sites
  42. 42. Blog posts only need to be about 300 words
  43. 43. Can have more than one author</li></ul>www.wordpress.com<br />Worksheet - storytelling<br />
  44. 44.
  45. 45. Micro-blogging <br />www.twitter.com<br /><ul><li>Short updates of 140 characters or less
  46. 46. People generally use usernames – not their real </li></ul> names <br /><ul><li>Best updated several times a day
  47. 47. Great for lots of short updates or for promoting</li></ul> key messages widely <br /><ul><li>It’s not just all about you though…</li></ul>Worksheet – using twitter<br />
  48. 48. Video sharing <br /><ul><li>Don’t rely on the media to tell your stories
  49. 49. Theme your own channel – a branded video channel</li></ul> that’s all yours<br /><ul><li>Video your communities to showcase your work
  50. 50. Video short news stories and post them
  51. 51. Use Twitter and your newsletters to promote your </li></ul> channel <br /><ul><li>Can lock-off comments to control what’s being said</li></li></ul><li>Video sharing <br />www.youtube.com<br />www.vimeo.com<br />
  52. 52. Photo sharing <br /><ul><li>Show your stories through</li></ul> images<br /><ul><li>Create an archive online
  53. 53. I recommend www.flickr.com
  54. 54. Free and paid options
  55. 55. Remember to check with</li></ul> people before putting their<br /> photo online<br />
  56. 56. Wikis<br /> http://www.wikispaces.com <br />
  57. 57. Social bookmarking<br /> http://delicious.com <br />
  58. 58. Slide sharing<br /> www.slideshare.net<br />
  59. 59. Think about your social media plan:<br />what tool will you use?<br />
  60. 60. Social media is about being social <br />and about having a conversation<br />
  61. 61.
  62. 62.
  63. 63.
  64. 64. Worksheet – managing risk<br />
  65. 65. Managing risk<br /><ul><li> Create a ‘worst case scenario’ plan </li></ul> before you start<br /><ul><li>Let your manager and</li></ul> workmates know what’s<br /> going on<br /><ul><li>Be timely
  66. 66. Think about tone before answering any</li></ul> comments <br /><ul><li>Delete comments only as a last resort</li></li></ul><li>Prove you’re doing well<br />
  67. 67. Summary:<br /><ul><li> Know why you’re using social media and what you want </li></ul> achieve <br /><ul><li> Plan for the worst so you can act quickly
  68. 68. Have a conversation – listen as well as talk
  69. 69. Engage your community – create new content
  70. 70. Know what’s going on - monitor your social media
  71. 71. Know how to report stats to your managers and board</li></li></ul><li>Talk to Emma McCleary:<br />emma@ideasshop.co.nz<br />www.twitter.com/ideasshop<br />www.ideasshop.co.nz/blog <br />

×