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Engage your Community Facebook presentation

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Engage your Community Facebook presentation Engage your Community Facebook presentation Presentation Transcript

  • Let your organisation get the most out of
    www.twitter.com/ideasshop
  • Why are you here?
    My aim
  • Here’s what my notes will cover
    • The link for creating Facebook pages
    • Links to Facebook apps that I talk about
    • Favourite online tools to use with Facebook
    • Favourite sites for learning more
    • Basic HTML
    • Contact details for when you get stuck
  • More than 400 million active users worldwide
    More than 3 million active Pages on Facebook
    90 percent of New Zealanders
    use social networking sites
    Image by Search Engine People Blog on Flickr.com
  • Ask your organisation:
    • What is your aim?
    • Who will maintain the page?
    • Who else can help?
    • What are your key messages?
    • What are your restrictions?
    • How will you measure success?
    And
    Have a detailed risk strategy.
  • Pages
    • basic functions
    • can be customised
    • doesn’t show the administrator
    • discussion is easy
    • you maintain control
    • status updates circle through your fan’s homepages
    Community Pages
    • similar to a page
    • can gain cult status
    • administration turns over to
    the group – can’t control it
    yourself
    Groups
    • basic functions
    • shows the administrator
    • can’t be customised
    • discussion isn’t as easy
    • status updates are authored by individuals
    • status updates don’t circulate through your homepage
  • Log into your Facebook profile
  • www.facebook.com/pages
  • cover the basics well
    customise
    facebook is a chance for conversation
  • Cover the basics well
    • Choose a name that people can spell
    • Choose a profile picture that is clear and
    looks good square
    • Fill in all the standard fields on the page
    • Tell people who you are and how to
    contact you
    • Adjust your settings
    • Link to your website and blog
    • Link to your Twitter account
    • Add photos to show people what you do
    and who you are
    • Claim your vanity URL
  • Get some fans!
    • Invite your friends
    • Tell everyone in your organisation to join
    • Add a link to your Facebook page to your website
    • Write a story about Facebook for your newsletter
    • Got a reception desk? Create a sign advertising your page
    • Add a link to Facebook to your email signature
    • Write an email signature for your workmates
    • Add a story about your Facebook page to the ComVoices daily media alerts
    • Run a promotion or competition
  • facebook is a chance for conversation
    • Write status updates – they’ll circle through your fan’s
    homepages and keep reminding them you’re there
    • If someone makes a comment on your wall, answer them
    • Correct misinformation in a friendly manner
    • Watch your tone – you never know where it might lead you
  • Customise
  • Customising pages needs basic HTML skills
    Facebook search ‘Static FBML’ to create customised pages
    ‘Static FBML’ will also create feature boxes on your wall
    Access all applications through ‘edit page’
    Picasa is the best place to store images that you need to source
    Google Chrome allows easy access to image URLs
    Best to create customised pages in Internet Explorer
    Basic HTML – see handout
  • Exercise
  • Add a customised page to your Facebook page
    I learnt to create this customised page at the Engage your Community conference in Christchurch.
  • <a div align=centre><b>I learnt to create</b> this customised page at the Engage your Community conference in <i> Christchurch</i>
  • Prove you’re doing well
  • Summary:
    • Know why you’re on Facebook and what you want to
    achieve
    • Have a conversation – listen as well as talk
    • Engage your community – create status updates and new
    content
    • Know what’s going on -check your page daily
    • Know how to report stats to your managers and board
  • Talk to Emma McCleary:
    emma@ideasshop.co.nz
    www.twitter.com/ideasshop
    www.ideasshop.co.nz/blog