Film trailers are snapshots of a film that show the genre of the film but with out showing everything the film has to offer so that the audience of the trailer is watching and left wanting to know more about the film. Film trailers are a way to tease the audience into wanting to watch the film and there made to advertise and gain interest in the film before you see it.They take some of the most exciting parts of the film to generate interest into the viewers, they address a large audience thought the multiple ways of advertising and are for anyone who is interested in the genre of the film. They work by enticing the audience into wanting to watch the film, through the short quick exciting shots. Film trailers are dispersed in many places, such as adverts in a cinema before you see your film usually of the same genre or interest of the audience, on the side of web pages when browsing online, they are shown on TV channels during adverts, poster campaigns, radio campaigns, you can watch them on YouTube and internet sites dedicated to films, as well as the movies own site. Trailers are released before a film shows in the cinema and continues to show during the time when the movie is in the cinema. They are usually shown in the holidays where people will be more likely to go and see movies at the cinema.
Poster campaignThe poster campaign uses a unique selling point by using famous stars, they use the same style throughout their posters with the fonts, colours and backgrounds , the date of the release of the film is also on the poster, the phrase ‘the battle for earth begins at sea’ is on all the poster and you can see the genre of action sci-fi in most of them, all the actors wear similar clothing, similar props such as guns and have similar emotions and body language that links in with the genre of the film.
ConclusionTherefore from the film trailer and the poster campaign you can clearly see what the genre of the film is, science fiction and action, and all of these ways to advertise Battleship generate interest in the audience that would be interested in the genre of the film.