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Online Promotion



A three-part presentation on how to use the free tools available on-line to market your culture-related business.

A three-part presentation on how to use the free tools available on-line to market your culture-related business.



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    Online Promotion Online Promotion Presentation Transcript

    • On-line Promotion Learning to take advantage of what you’ve already got! Emma Hogbin www.hicktech.com
    • technology seems scary photo credit: fotodawg (flickr)
    • but it can be tamed Photo credit: Marc Shandro (flickr)
    • a presentation in three acts 1. what has been done 2. what your community can do for you 3. what you can do right now
    • I create appropriate technology for on-line communities
    • My clients are on-line craft stores, on-line communities, face- to-face communities, cultural networks, theatre companies, artists, rural communities, not-for-profit organizations
    • what have I done? how much did it cost?
    • $1,000 - install editing software - match print design - create 10 pages - train staff to maintain content
    • Georgian Theatre Festival
    • $20,000 - community survey - software install - create brand - build a site that works - calendar - directory of artists - train administrators - train community members
    • Grey Bruce Cultural Network
    • Culture Calendar
    • Culture Directory
    • community engagement
    • HICK Tech a conference celebrating the rural use of technology April 2008
    • what can your community do for you?
    • encourage (public) discussion it’s free!
    • social media attracting interest from new kinds of people
    • build within your patrons’ technical comfort zone
    • how much can you afford?
    • in time? in money? good, cheap, fast: pick two
    • examine your budget the cost of advertising, printing brochures and e-campaigns
    • alternate funding sponsorship (ads) actual ad revenue (GoogleAds) training grants (Trillium Foundation)
    • ten things you can do now
    • 1 put your URL everywhere in every single email you send, brochure you print, business card you hand out
    • 2 invest in your brand, use your brand re-use your designs, and your media releases
    • 3 collect email addresses but do not publish or share this information ever
    • 4 speak out make it part of your schedule to update your Web site and communicate with your patrons
    • 5 communicate with your community of characters ask your staff, patrons, actors and techs how they spend their time on-line
    • 6 discover content, solicit content take advantage of the content your community is creating on their sites
    • 7 be social with social media tools blogs, yahoogroups, facebook, myspace
    • 8 be part of your community use community calendars to get your word out
    • 9 talk about what you do at every opportunity, talk about your projects on mailing lists, discussion boards, community calendars, in emails, media releases, ...
    • 10 learn how to do more funding agencies like to support self-sufficiency
    • What will you do differently on Monday to promote your business on-line? Emma Hogbin emma@hicktech.com www.hicktech.com