Online Promotion

On-line Promotion Learning to take advantage of what you’ve already got! Emma Hogbin www.hicktech.com

technology seems scary photo credit: fotodawg (flickr)

but it can be tamed Photo credit: Marc Shandro (flickr)

a presentation in three acts 1. what has been done 2. what your community can do for you 3. what you can do right now

I create appropriate technology for on-line communities

My clients are on-line craft stores, on-line communities, face- to-face communities, cultural networks, theatre companies, artists, rural communities, not-for-profit organizations

what have I done? how much did it cost?

$1,000 - install editing software - match print design - create 10 pages - train staff to maintain content

Georgian Theatre Festival

$20,000 - community survey - software install - create brand - build a site that works - calendar - directory of artists - train administrators - train community members

Grey Bruce Cultural Network

Culture Calendar

Culture Directory

community engagement

HICK Tech a conference celebrating the rural use of technology April 2008

what can your community do for you?

encourage (public) discussion it’s free!

social media attracting interest from new kinds of people

build within your patrons’ technical comfort zone

how much can you afford?

in time? in money? good, cheap, fast: pick two

examine your budget the cost of advertising, printing brochures and e-campaigns

alternate funding sponsorship (ads) actual ad revenue (GoogleAds) training grants (Trillium Foundation)

ten things you can do now

1 put your URL everywhere in every single email you send, brochure you print, business card you hand out

2 invest in your brand, use your brand re-use your designs, and your media releases

3 collect email addresses but do not publish or share this information ever

4 speak out make it part of your schedule to update your Web site and communicate with your patrons

5 communicate with your community of characters ask your staff, patrons, actors and techs how they spend their time on-line

6 discover content, solicit content take advantage of the content your community is creating on their sites

7 be social with social media tools blogs, yahoogroups, facebook, myspace

8 be part of your community use community calendars to get your word out

9 talk about what you do at every opportunity, talk about your projects on mailing lists, discussion boards, community calendars, in emails, media releases, ...

10 learn how to do more funding agencies like to support self-sufficiency

What will you do differently on Monday to promote your business on-line? Emma Hogbin emma@hicktech.com www.hicktech.com

Online Promotion

by Emma Jane Hogbin on Oct 18, 2007

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Online Promotion — Presentation Transcript