On-line Promotion
Learning to take advantage of
what you’ve already got!
Emma Hogbin
www.hicktech.com

technology seems scary
photo credit: fotodawg (flickr)

but it can be tamed
Photo credit: Marc Shandro (flickr)

a presentation in three acts
1. what has been done
2. what your community can do for you
3. what you can do right now

I create
appropriate technology for on-line communities

My clients are
on-line craft stores, on-line communities, face-
to-face communities, cultural networks, theatre
companies, artists, rural communities,
not-for-profit organizations

what have I done?
how much did it cost?

$1,000
- install editing software
- match print design
- create 10 pages
- train staff to maintain content

Georgian Theatre Festival

$20,000
- community survey
- software install
- create brand
- build a site that works
- calendar
- directory of artists
- train administrators
- train community members

Grey Bruce Cultural Network

Culture Calendar

Culture Directory

community engagement

HICK Tech
a conference celebrating the
rural use of technology
April 2008

what can
your community do for you?

encourage (public) discussion
it’s free!

social media
attracting interest from new kinds of people

build within your patrons’
technical comfort zone

how much can you afford?

in time?
in money?
good, cheap, fast: pick two

examine your budget
the cost of advertising, printing brochures
and e-campaigns

alternate funding
sponsorship (ads)
actual ad revenue (GoogleAds)
training grants (Trillium Foundation)

ten things
you can do
now

1
put your URL everywhere
in every single email you send, brochure you
print, business card you hand out

2
invest in your brand,
use your brand
re-use your designs, and your media releases

3
collect email addresses
but do not publish or share this information ever

4
speak out
make it part of your schedule to update your
Web site and communicate with your patrons

5
communicate with your
community of characters
ask your staff, patrons, actors and techs how
they spend their time on-line

6
discover content,
solicit content
take advantage of the content your community
is creating on their sites

7
be social
with social media tools
blogs, yahoogroups, facebook, myspace

8
be part of your community
use community calendars to get your word out

9
talk about what you do
at every opportunity, talk about your projects
on mailing lists, discussion boards, community
calendars, in emails, media releases, ...

10
learn how to do more
funding agencies like to support self-sufficiency

What will you do differently on
Monday to promote your
business on-line?
Emma Hogbin
emma@hicktech.com
www.hicktech.com