Form an orderly queue, ladies
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Form an orderly queue, ladies

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The slides from the LugRadio Live USA talk (April 2008). The video of this talk is available on Google videos. ...

The slides from the LugRadio Live USA talk (April 2008). The video of this talk is available on Google videos.

This presentation is also being delivered at LRL UK (July 2008) and at OSCON (July 2008).

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Form an orderly queue, ladies Form an orderly queue, ladies Presentation Transcript

  • Form an orderly queue, ladies how to really get more women involved in FOSS emma jane hogbin
  • aboot, eh? I am IAM
  • 1995: I discovered the Internet View slide
  • BSD, OSX Debian, Mepis, Ubuntu View slide
  • Linux Counter # 316906 LinuxChix WebGrrls Ubuntu Women Debian Women Drupal Chix
  • Drupal drupal.org/user/1773 morten.dk
  • HICK Tech is the rural and  modern technology  conference
  • I am an average geek with a very  heavy dose of enthusiasm. I am not a man.
  • LinuxChix WebGrrls Ubuntu Women Debian Women Drupal Chix
  • WTF
  • My vagina is not relevant to the  functionality of my computer or  any other computer.
  • <serious>
  • This is a difficult topic.
  • Glass Houses Saving Feminist Anti-Violence I’ve read Agencies from Self-Destruction Rebekkah Adams a lot.
  • I’ve tested social boundaries. I’ve pissed people off. 
  • I’ve asked questions in tech communities, feminist  communities and a room of a few  hundred teenage girls.
  • I’ve struggled with the question: does this gender thing really matter? I continue to struggle.
  • My future: world domination of FOSS.
  • </serious>
  • Form an orderly queue, ladies! A presentation in four parts:
  • 1. Where we are now. 2. A new way of thinking. 3. IRL: a “case study” 4. Steps to change.
  • Where we are now.
  • Proprietary Developers
  • FOSS Developers
  • 72% of proprietary developers are male 98.5% participants of FOSS projects are male Source: FLOSSPOLS 
  • Normally we focus on the  behaviour of men to explain the  lack of women in technology.
  • Appropriate behaviour is  described in HOWTO Encourage  Women in Linux.
  • There are 26 rules of engagement  described in the document. (Perfect for my inner aspie.)
  • DON’T ...         Don’t tell sexist jokes. Don’t call people bitches. Don’t take the keyboard away. Don’t make sexual advances towards women. Don’t complain about the lack of women in computing. Don’t stare and point when women arrive. Don’t treat women stereotypically. Don’t criticize too much. Don’t invite only male speakers. Don’t micro­specialize. Don’t make your meetings hard to attend. Don’t make new people feel unwelcome. Don’t underestimate girlfriends or wives. Source: HOWTO Encourage Women in Linux
  • DO ... Do protest sexist jokes. Do show some respect. Do give directions and explain them clearly. Do act friendly. Do encourage women in computing. Do treat new arrivals politely. Do treat women as normal people. Do compliment. Do ask women to speak. Do discuss broader topics. Do make meetings easy to attend. Do help new people get involved. Do treat girlfriends and wives as independent people. Source: HOWTO Encourage Women in Linux
  • Summary Don’t be a dick. Do encourage participation.
  • Humans are social beings.
  • FOSS is social: IRC and mailing lists  encourage interaction.
  • Many interactions  end up feeling  awkward. Photo by: Malingering (Flickr)
  • At the age of 8, I thought this  was hot.
  • Hint.
  • “God gave men  brains larger  than dogs’ so  they wouldn’t  ` hump women’s  legs at cocktail  parties.” Kate Libby, Hackers Photo by: Malingering (Flickr)
  • “I hope you don’t screw like you type.”
  • Is Kate being sexist? Does Randall use Wikipedia? Is it ok to mangaze the man?
  • Can we all laugh now?
  • See the future: world domination of FOSS.
  • A new way of thinking
  • Ubuntu Bug #1 Microsoft has a majority market share.
  • Market share means end users.
  • End users? yawn.
  • Proprietary software has: more end users; and more developers.
  • The challenge  of Bug #1: switching  brands
  • Two­thirds of women are likely to switch brands “based on a good cause.” (vs. 15% of men) Washington Business Journal
  • Women make more than 80% of  buying decisions in all homes. Business Week
  • Women research extensively and are  less likely to be influenced by ads. Business Week
  • “Women place more importance  on brand characteristics and  personal assistance from store personnel and experts than men do.” International Mass Retail Association
  • FOSS is self­serve. And FOSS is free.
  • It’s time to engage differently.
  • 1. Identify the strengths of FOSS. 2. Determine real needs. 3. Focus your efforts.
  • Strength: FOSS is free.
  • Charities tend to  employ a lot of  women. Stan
  • Show a local charity how to  spend less money on software.
  • Strength: FOSS provides freedom.
  • Seniors can  get trapped  into routines. neonmanifesto
  • Help them escape.
  • Affect the next generation.
  • Strength: FOSS is alternative.
  • Put a stack of Ubuntu CDs  in your local sex shop. Good For Her, Toronto
  • Advocacy, however, is not an overnight solution.
  • But like a one­night stand, the  effects of one presentation can  change a person’s life.
  • IRL
  • “Women tend to socialize a lot more ...” Peter Cooper 
  • “Perhaps they don't really want to  (or need to) use conferences as a  social outlet?” Peter Cooper
  • Based on my experience: women are workshop junkies.
  • Quilting Bees acnatta
  • Scrapbooking retreats picsbyathena
  • Women pay to attend social gatherings about interesting topics.
  • Charging a fee forces a  commitment to participation.
  • Increasing the cost will increase the perceived value. Larry Dotson
  • HICK Tech is the rural and  modern technology  conference
  • HICK is How the Internet Connects Knowledge
  • FAIL
  • jack o’ lantern: 2040 feet
  • HICK Tech is the rural and  modern technology  conference
  • It is an ideas­focused, end user conference.
  • HICK Tech empowers women to  talk about technology.
  • female registrants male registrants 0 5 10 15 20 2008 Registrants
  • Some women even bring their  husbands to the conference.
  • 3 3 1 2 2 2 2 W: 18 presentations M: 18 presentations 3 2007 Speakers
  • W: 10 presentations Keynote presentation M: 12 presentations Wrap-up moderator 2008 Speakers
  • Marketing HICK Tech to women  increased overall participation. And they registered early! (2/3 of early bird registrants were women)
  • Five Steps to Change
  • 1. Live in the future.
  • Be a real person on­ and off­line.
  • Behave as if you were already surrounded by women.
  • Work on the main team of FOSS  projects, work together on  advocacy solutions.
  • 2. Do one thing different.
  • If we have conscience on every  daily action, we can change the  “mainstream” conceptions. Claudia Lulkin (environmental and social activist)
  • Start by opening one window for one person. Getting a friend to use Firefox and OpenOffice.org counts as two.
  • ` 3. Ask for help.
  • Ask women to be role models. www.geekspeakr.com
  • Ask men to help make change happen too. (Thanks LRL for making the effort to get female speakers!)
  • 4. Empower people to make foolish mistakes.
  • Empowerment eliminates fear.
  • Beowulf Grendel VW Advertised:
  • Beowulf Grendel I stalled three times leaving the garage and no one took away my keys.
  • 5. Clearly transfer authority.
  • Women are used to consuming  technology. We are not used to  being in the driver’s seat.
  • Encourage women to question  Encourage the software given to them. Ask women how to improve it. Ask Teach women to change reality. Teach
  • 5 Steps to Change 1. Live in the future. 2. Do one thing different. 3. Ask for help. 4. Empower people. 5. Clearly transfer authority.
  • Keep your eye on the prize: world domination of open source software.
  • We are 50% of the solution.
  • Thanks, eh? Creative Commons (flickr.com) More photos: acnatta (quilting bee) www.punkinchuckin.ca ● ● bebulaki (open window) xkcd.com (getting out of bed) ● ● hypatia & good for her (sex toys) xkcd.com (shopping) ● ● hockey and more (stanley cup) www.flickr.com/emmajane ● ● iamiam (canadian flag) huge-large corporations who ● ● library_mistress (reference librarian) may or may not have allowed ● new1mproved (girls jumping into a lake) me to use their images ● neonmanifesto (card game) ● julphotos (woman looking into camera) ● malingering (dog humping leg) ● morten.dk (drupal socks) ● picsbyathena (scrapbooking) ● steve patterson (nature journaling) ● obtuse (Red Hat Society parade) ● sliqua (red hat dude) ● yougotrickrolled (poster in bedroom) ● thomashawk (Red Hat Soc + other) ● welshboy (man climbing fence) ● stan (working at laptop) ● wowstanley (female police) ● shefaet (learning chess) ● jeff brick (new volkswagons) ●