Beautiful In Print

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How to make attractive brochures and booklets using open source tools. …

How to make attractive brochures and booklets using open source tools.

Creating brochures to promote your business, user group, and events can be an agonizing adventure in self-doubt. With a few simple graphic design rules, and a few open source tools you can easily make a variety of promotional materials and handouts.

In this session you'll learn how to find and use:
* Creative Commons licensed images.
* OpenOffice.org templates for tri-fold and bi-fold brochures.
* Open source fonts (yes, they exist!).
* Advanced open source applications for sophisticated layouts and custom paper sizes.

Whether you're a graphic designer exploring open source, or an open source expert looking for a little help in making appealing print materials, this session is going to have the information you need to create engaging print materials the open source way.

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Transcript

  • 1. Looking Beautiful in Print Emma Jane Hogbin [email_address] www.100mileclientroster.com @emmajanedotnet
  • 2. Tips for Success
    • Have a clear and compelling message .
    • 3. Use grid-based layout to guide the reader’s eye.
    • 4. Save and re-use successful templates .
    • 5. Find and use CC-licensed images
    • 6. Find and use open (or free) fonts .
  • 7. Your Message: The content
    • Have a compelling message.
    • 8. Use a larger font than you want to.
    • 9. Simplify your language.
    • 10. Be distinct, unless you shouldn’t.
    • 11. Promote benefits for beginners; features for experts.
  • 12. Layout
    • Grids help you to organize graphical elements.
    • 13. They provide a rigid structure--which is good.
  • 14. Layout
    • Grids help you to organize graphical elements.
    • 15. They provide a rigid structure--which is good.
  • 16. `` Layout
    • Grids help you to organize graphical elements.
    • 17. They provide a rigid structure--which is good.
  • 18. `` Layout
    • Grids help you to organize graphical elements.
    • 19. They provide a rigid structure--which is good.
  • 20. The Rule of Thirds
  • 21.  
  • 22. Source: http://www.flickr.com/photos/25661409@N04/3145576820/
  • 23. See and use grids everywhere
  • 24. www.thegridsystem.org
  • 25.  
  • 26. OOo templates for brochures
    • www.the100mileclientroster.com
    • 27. Navigate to “The 100 Mile Kits”
    • 28. Click on “Print Identity.”
    • 29. Read, download, browse as appropriate.
  • 30. Warning!
    • Fold lines are marked.
    • 31. Content areas are marked.
    • 32. There is no imposed grid.
  • 33. Style list All Pages Current page
  • 34. Panel guidelines Editable area
  • 35. Know your area
  • 36. Images
    • Be your own photographer, illustrator or “creator.”
    • 37. Get permission from people (http://www.diyplanner.com/templates/official/misc/photorelease)
  • 38. Finding CC-licensed images
    • Flickr - www.flickr.com
    • 39. Compfight - www.compfight.com
    • 40. Sorting Flickr images - http://code.google.com/p/dfo/
  • 41.  
  • 42. Images in the public domain...sort of
    • http://en.wikipedia.org/wiki/Public_domain
    • 43. http://www.google.com/search?q=public+domain+wood+engravings
    • 44. www.fromoldbooks.org
    • 45. www.oldbookillustrations.com
    • 46. www.oldbookart.com
    • 47. www.copyrightexpired.com
  • 48. Source: http://www.fromoldbooks.org/ThomasBewick-WoodEngravings/pages/34-the-newfoundland-dog/
  • 49. www.webstock.org.nz
  • 50. Free Fonts
    • ttf-larabie-deco - Decorative fonts from www.larabiefonts.com
    • 51. ttf-larabie-straight - Straight fonts from www.larabiefonts.com
    • 52. ttf-larabie-uncommon - Special decorative fonts from www.larabiefonts.com
    • 53. ttf-mscorefonts-installer
  • 54. Open Source Fonts
    • Open source fonts - www.openfontlibrary.org
    • 55. This font is “GentesqueBold.” It is made of win.
    • 56. DIY Fonts: http://openfontlibrary.org/wiki/FontForge
  • 57. OTF and TTF
    • OpenOffice.org can’t deal with OTF.
    • 58. Use this script:
    #!/usr/bin/fontforge # Quick and dirty hack: converts a font to truetype (.ttf) Print("Opening "+$1); Open($1); Print("Saving "+$1:r+".ttf"); Generate($1:r+".ttf"); Quit(0);
  • 59.  
  • 60. Advanced applications
    • Inkscape - www.inkscape.org
    • 61. FontForge - fontforge.sourceforge.net
    • 62. GiMP - www.gimp.org
    • 63. Scribus - www.scribus.net
    • 64. Font Matrix - www.fontmatrix.net
    • 65. Insert your favorite tool here.
  • 66. Beautiful in Print Summary
    • Have a clear and compelling message .
    • 67. Use grid-based layout to guide the reader’s eye.
    • 68. Save and re-use successful templates .
    • 69. Find and use CC-licensed images .
    • 70. Find and use open (or free) fonts .
    @emmajanedotnet www.the100mileclientroster.com