09:40 EG Introductions for the team Housekeeping Any technical points regarding streaming
09:43 EG Understanding the digital landscape What it means to be digitally active; what is social media; who owns knowledge Digital tools and their uses Introducing a range of digital tools, including Twitter, micro blogging, Google Docs, aggregators and dashboards, libraries and references on-line, forums and mailing lists, social citation and bookmaking, social media listening and social networking Good practice Discussing and putting together a picture of good practice for you as an individual and NatCen as an organisation. Monitoring and reviewing our digital outputs; managing our use of digital information sources; managing expertise WIIFM Most of all, today I want to you to constantly think about your WIIFM factor. What’s in it for you? Digital technologies are very personal and some may suit you more than others. There are no absolutes in social media, you need to make your own path. The tools you use will come and go and today you will have a go at using some of them. More importantly than the tools, today is time and space for you to think about what works for you.
EG Collaboration: How will you work together both within the organisation and with outside partners in the future. As research becomes even more multidisciplinary and global, collaboration is becoming more important. Social media can present leads and collaboration opportunities that you might never have found by other means. Communication: A key to success for an organisation is effective communication. Digital technologies can’t replace face to face forms of communication but they can enhance 2 way communication both within and outside an organisation. Engagement: How do you gain engagement with others? Whether you are engaging colleagues within NatCen or outside communities, social media help. By improving engagement, you can enhance the impact of NatCen and your research. Profile raising: Today is not just about how you can improve NatCen and the research, it’s also about how you can develop and enhance your own reputation. By have an active digital profile, more opportunities are likely to come to you.
EG Twitterfall is a good way of viewing all the tweets with a particular #tag as the day proceeds. In the text box under ‘All searches’ on left, type in #??? and click Add. If you want, you can also tweet from here, just login using your Twitter ID and when you want to post, click ‘New tweet’ at the top. If you want to forward on someone elses Tweet, it’s called a retweet. It’s good practice to acknowledge the source of the RT by stating RT @?? in your tweet If you want to reply to someone or catch their attention, use their ID written @?? and they will receive it. Lots more on Twitter coming up later, just ask if there’s anything you need to know in the meantime. Chat with other participants and the wider community Ask questions of us and others Comment and challenge on today’s discussions
09:50 CC Include our digital footprint as debrief See what you find? What will people find if they google your name? Are you featured in the 1 st 3 pages of the google search? Yes/No? Who else comes up with your name? Make a printscreen of that first google search page – lets work on getting your name as the first search item.
10:00 EG Until the end of the twentieth century, only a relatively small and wealthy fraction of the human race could broadcast television programs, publish newspapers, create encyclopaedias; by the twenty first century, however, inexpensive digital computers and widespread Internet access in the Western world made the means of high quality media production and distribution accessible to a substantial portion of the world's population. The power of knowledge is shifting because everyone can now create, publish, broadcast, connect, share and search. Ways of interacting formally and informally is also shifting. The OU has observed increased use of digital technologies for research dialogue e.g. Skype, Twitter, Slideshare, YouTube. (PHOTOCOPY HANDOUT FROM VITAE WORKSHOP)
EG This video is a bit cheesy and ignore the Americanisms, but it contains some powerful stats and might provoke your thinking
EG A book that’s often discussed when talking about social media is The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations , 2004 by James Surowiecki about the aggregation of information in groups, resulting in decisions that, he argues, are often better than could have been made by any single member of the group. The book presents numerous case studies and anecdotes to illustrate its argument, and touches on several fields, primarily economics and psychology . Surowiecki is keen to explain that group opinions are not necessarily better than individual opinions all the time. If the group is working closely together there is a danger that they will all come to the same decision or that they will simply norm towards the view point of a particularly persuasive member. If the group is too similar they will lack the diversity that leads to a strong aggregated opinion. Surowiecki sets out the following three principles Independence Diversity Decentralisation As being essential for the wisdom of crowds to function. Collaborations that take place through the internet have the ability to be independent (e.g. everyone working on their own project), diverse (e.g. drawn from a range of disciplines/background) and decentralised (e.g. bringing together people who are funded and managed in a range of different ways). Individuals who use social media have the potential to be more collaborative, more inter-disciplinary and more able to gather and respond to feedback than their peers. To engage in social media fully, you dont need to believe in the wisdom of the crowd but you do need to be prepared to receive it anyway! Based on Surowiecki’s book, Oinas-Kukkonen  captures the wisdom of crowds approach with the following eight conjectures: It is possible to describe how people in a group think as a whole. In some cases, groups are remarkably intelligent and are often smarter than the smartest people in them. The three conditions for a group to be intelligent are diversity, independence, and decentralization. The best decisions are a product of disagreement and contest. Too much communication can make the group as a whole less intelligent. Information aggregation functionality is needed. The right information needs to be delivered to the right people in the right place, at the right time, and in the right way. There is no need to chase the expert.
EG In the societal web our opportunity to help others is dramatically extended: highlighting great content to another person introduce or refer them link them to great resources on the web provide them with our expertise quickly and easily wherever they are in the world Indirect reciprocity can also arise for social media. You help me, I help somebody else, somebody else helps yet another person, and somewhere somebody helps you e.g. The film Pay it Forward ‘. Social media facilitates direct and indirect reciprocity; it enables it to happen quickly. To get the most from social media interactions, be prepared to give a little. Reciprocity isn’t about following or liking everything/everyone you come across. Instead, present your own identity and connect in personally meaningful ways.
EG We all have networks and I’m sure we can all think of occasions where we have benefited from our network contacts, whether that’s friends, colleagues or chance meetings.
EG Having a digital network provides increased potential for collaboration, funding, research, discussion…
EG Here are a few reasons to network but I’m sure you can think of more. Some are altruistic and others are selfish. The key to networking digitally is understanding what you are in it for. What are you prepared to give and what do you want to get from it? This will help you decide which tools and platforms will be the best ones for you to use.
EG Some of the ideas behind network theory might help us think about the approach for building digital networks. People who are outside of your core network (weak links) can often help you more than those inside. They are less likely to be like you and therefore less likely to be competing for the same opportunities. Having lots of contacts is likely to lead to more opportunities than having a few. Even if the few are very important or active. Lots of people who can help you a bit (the long tail) is better than a few people who can help you a lot.
EG Diversity Independence Decentralisation (Surowiecki, 2004) But more than that, you want to connect with: People who share your interests People to have fun/sociability with Today is about building a network that will be useful to you and your career. You will learn how to use some powerful research tools, but all of them start from the idea of being part of a network. None of these tools work if only one person is using them.
10:15 CC Time to visualise your network. Use a flipchart sheet and draw your network – both weak and strong ties. How does your network looks like? How important is it for your professional life
Blank slide (who owns knowledge presentation by librarian)
10:40 EG Maybe you think becoming social media mentors for NatCen is a good idea.
EG Break into 2 (half of each group goes to each workshop), get hands-on with the tech, communicate with other group You need to decide who will be going to what. Chance for groups to reform and talk about what you have found out in the workshops. Work on group activity. 1 person from each group to show their guide to social media and talk through key messages (3min/group).
EG This is an example structure, please feel free to create your own. It is meant purely as pointers if you need them. It might be that your guide is based around individual tools and how you use them
EG Alternatively, you might want to structure it in terms of the activity rather than the individual tool
11:05 CC Intro to Twitter
11:15 EG Have a look at www.theconversationprism.com, it is a living view of social media applications.
EG Example of a LinkedIn profile. I’m part of the UKRSA, PhD careers outside academia and ILM groups.
EG Demo GoogleDocs for all Activities: Connect Search for people you know or groups you are interested in on LinkedIn Initiate a hangout on Google+ Share Upload a presentation to SlideShare or Scribd Share a video you are interested in via Twitter Create Create a collection on GoogleDocs and share it with your team Create a form on GoogleDocs Brainstorm social media applications on Spiderscribe View a Prezi
13:15 EG As Charles Leadbetter mentioned in the video earlier, the world is shifting so that instead of us having to be so proactive about information, we can be more passive and let the information we need and want come to us. Then we can focus our activities on connecting, sharing and creating with others. Social media are usually a many-to-many form of communication, and it can therefore be overwhelming to treat them in the same way as email, more typically a one-to-one form where you read everything (or at least try to). In order to draw value from a social tool you will need to develop a network that is large, diverse and active. If you try to read everything that everyone mentions you will quickly be overwhelmed. Successful users of social media are comfortable with the idea that they will miss some interesting things that are being discussed by their network. However, we need to make sure that we are open enough to opinions different to our own.
EG It can be difficult to navigate the crowd of information to find networks or individuals who are useful for you and your research. RSS feeds help to filter the incoming information for you. This is the RSS symbol, you will see it on nearly all websites. RSS allows you to subscribe to that information. That means you can choose which information you are interested in and it will come to you rather than you having to actively look for it. RSS generally gives you headline information then you can choose whether it is important enough for you to find out more.
EG One easy way of receiving information by RSS is via iGoogle. You can create a Google page which has all the headline information you want on it. My iGoogle homepage covers some items about researcher development and also my personal interest items. You can have more than 1 tab. Other examples of RSS readers include Google reader, bloglines, and browser software have their own RSS lists that work like favourites. Things you could subscribe to: Journal feeds Research Council Funding/News Mainstream news e.g. BBC health Blogs
EG We all struggle to keep our information organised and accessible, but without the right tool for the job, it can seem impossible. Thankfully, a tool like Evernote excels at doing exactly that — it’s a single place to organize everything that’s important to you.
15:00 EG Each group to show their guide to social media and talk through key messages (3min/group).
15:25 EG Like it or not, we all have a digital profile. What you want to do is have control over what you and others see as your digital profile. As research becomes even more global, multidisciplinary and collaborative, you will benefit from having a more visible digital profile. What do you want your online profile to say about you? Could be activities, values, ethics
EG To take control over your digital profile, you first need to know what you want it to look like. Here is an example of a digital profile for a researcher. To create one of these for yourself consider: What are your main roles? What activities do you undertake as part of those roles? What technologies might help you with those activities? Which activities are going to impact on your digital profile and what do you need to think about when engaging with these technologies?
15:50 EG So, we are near the end of the day and I just wanted to give you a few minutes to think about where we go from here. What happens when you leave today? What will you do in social media yourself? Who will you mentor at NetCen? What support might you need to be successful? Have a think about these questions in relation to what we have done today. Write a few notes against each of the first four. Where am I now This is where you review your achievements and progress and undertake self-assessment Where do I want to be This is where you decide your goals Whats stopping me What could get in the way of your success? What can you do about it? How do I get there This is where you define the strategy you will use to achieve your goals and to break down your goal into the smaller discreet steps you will need to take to achieve your target. Taking action This is the nitty gritty where you implement your plan! have a clear objective (‘Where do I want to be?) start with what you will do NOW. There is no point in having an action plan that will start in six months’ time define clearly the steps you will take . (How do I get there?) Think of all the possible things you could do to take you closer to achieving your goal, no matter how small. Break down any large steps into smaller components, so they don’t seem so difficult to achieve arrange the steps in a logical, chronological order and put a date by which you will start each step. Try to set yourself weekly goals: what research you will do, what skills you will concentrate on learning etc decide when you will review your progress. Keep a diary or logbook of your activities and record in it your progress as things happen. A good time to start your review is about two weeks after you have begun. Review how far you have got towards your objective, identify any mistakes you have made and what you can learn from them, look at any new ideas or opportunities that may have presented themselves and then revise your plan to incorporate these.
EG Visit www.futureme.org (those virtual attenders can write actions down and do this when they get back to their desks). Write a letter to yourself giving 3 actions that you will undertake in the next 3 months, it could be what you are going to do tomorrow, next week, next month or within 3 months. Delivery date should be 14 December 2011 Now you have made a commitment to yourself
EG Thanks for your attention and enthusiasm. We are available for a while to answer any questions you may have. We will be sending out a link to gather your feedback online.
Becoming digitally active FINAL
Becoming digitally active Dr Emma Gillaspy Cristina Costa
Google yourself! http://www.flickr.com/photos/jeffmcneill/3243431754/in/photostream
We live in a digital world Social bookmarking/ referencing Wiki’s RSS Podcasting (sharing audio) Blogging/ micro-blogging Chat Slide sharing Searching WE CAN create, publish, broadcast, connect, share, search User generated recommendation
Networks <ul><li>“ Where trust and social networks flourish, individuals, firms, neighbourhoods and even nations prosper.” </li></ul><ul><li>Robert Putnam, Bowling Alone </li></ul><ul><li>“ People who transact with friends and relatives report greater satisfaction with the results than do those who transact with strangers.” </li></ul><ul><li>Dimaggio and Louch, Socially Embedded Consumer Transactions </li></ul>
Digital networks You and F2F colleagues You within network of partners You within your global digital peer network
Benefits of networking <ul><li>Research moves more quickly if ideas are shared </li></ul><ul><li>You might be able to help others </li></ul><ul><li>To foster/join a community </li></ul><ul><li>You’ll know what others in your field are doing </li></ul><ul><li>You’ll get information and references that will save you time and help you spot things that you would have missed. </li></ul><ul><li>Fame and reputation </li></ul><ul><li>People tend to like to employ people who they have prior knowledge of </li></ul>
Network theory <ul><li>You don’t need to know everyone. </li></ul><ul><li>Knowing who the connectors are is important </li></ul><ul><li>Be aware of what networks you are in and what ones you are not in </li></ul><ul><li>Being part of a network takes time and energy – you can’t be part of everything. </li></ul><ul><li>People who are outside of your core network (weak links) can often help you more than those inside. </li></ul><ul><li>Lots of people who can help you a bit (the long tail) is better than a few people who can help you a lot. </li></ul>
What do you want from your network? Created by Master isolated images Created by renjith krishnan Created by Idea go
Your network http://www.flickr.com/photos/choconancy/4878240270/in/set-72157624692545066
Group activity <ul><li>Begin creating your group guide/handbook/discussion to social media and ‘ becoming digitally active ’. </li></ul><ul><li>How can NatCen embed digital technologies? </li></ul><ul><li>What support can you provide? </li></ul><ul><li>What are the pros and cons? </li></ul><ul><li>What support do you need? </li></ul><ul><li>What actions should be taken and by whom? </li></ul><ul><li>What would success look like? </li></ul>
Timings Part 1 11:05-11:25 Introduction to microblogging and collaborative working 11:25-12:15 Microblogging or collaborative working in depth 12:15-12:30 Group debrief Part 2 13:15-13:35 Introduction to information management and social citation/bookmarking 13:25-14:25 Information management or social citation/bookmarking in depth 14:25-14:40 Group debrief Part 3 15:00-15:15 Showcase
How? <ul><li>You can use any technologies you want to develop and publicise your resource. </li></ul><ul><li>We will introduce you to Google Docs as one method of collaborating and publishing. </li></ul><ul><li>You will need to be collaborating on your activity throughout the day. </li></ul><ul><li>Draw on what is happening in the sessions and communicate it to your group. </li></ul><ul><li>It doesn’t need to be the finished article </li></ul>
Potential structure (1) <ul><li>Microblogging </li></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Applications </li></ul></ul><ul><ul><li>How to use </li></ul></ul><ul><ul><li>What to practice </li></ul></ul><ul><ul><li>Examples of good practice </li></ul></ul><ul><ul><li>Further information </li></ul></ul><ul><ul><li>NatCen expertise </li></ul></ul><ul><li>Collaborative working </li></ul><ul><li>Information management </li></ul><ul><li>Social citation/bookmarking </li></ul>
Potential structure (2) <ul><li>Dissemination </li></ul><ul><ul><li>Aims and objectives </li></ul></ul><ul><ul><li>Tools inc NatCen expertise </li></ul></ul><ul><ul><li>Tips and tricks </li></ul></ul><ul><ul><li>Examples of good practice </li></ul></ul><ul><ul><li>Further information </li></ul></ul><ul><li>Collaboration </li></ul><ul><li>Professional development </li></ul><ul><li>Reputation building </li></ul><ul><li>Knowledge acquisition & exchange </li></ul>
Collaborative writing <ul><li>Google Docs a good example </li></ul><ul><li>Allows for collaborators to all work on the same document/spreadsheet/presentation </li></ul><ul><li>Private, semi-private or public for each document </li></ul><ul><li>Google forms great way to collect feedback or send out questionnaires </li></ul><ul><li>Integrates well with smartphones </li></ul>
What to consider <ul><li>Who are you talking to? </li></ul><ul><li>Where are your priorities? </li></ul><ul><li>What will you give? </li></ul><ul><li>What do you want to gain? </li></ul><ul><li>Engage and interact </li></ul><ul><li>Be consistent </li></ul><ul><li>Review and adjust </li></ul>
Netiquette and tips http://www.flickr.com/photos/anndouglas/529868685
Realising your potential What tools/techniques are useful for you? How might they contribute to your profile / networks / productivity?