4 top tips for using LinkedIn effectively
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4 top tips for using LinkedIn effectively

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This is a presentation I did recently to a women's networking group, Women in Business West Kent. It outlines tips on how to use LinkedIn effectively. These include updating your LinkedIn profile, ...

This is a presentation I did recently to a women's networking group, Women in Business West Kent. It outlines tips on how to use LinkedIn effectively. These include updating your LinkedIn profile, using LinkedIn groups and using your LinkedIn network

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4 top tips for using LinkedIn effectively Presentation Transcript

  • 1. LinkedIn – Top Tips on how to use it effectively Emma Cox of Cox Consultancy
  • 2. LinkedIn www.coxconsultancy.org.uk 1. Why use LinkedIn? 2. Creating an engaging LinkedIn profile 3. Using your LinkedIn network 4. Groups
  • 3. 1 Why use LinkedIn? www.coxconsultancy.org.uk Image © LinkedIn
  • 4. 1 Why use LinkedIn? www.coxconsultancy.org.uk LinkedIn is THE professional social network As at 31 December 2013  Over 13 million UK users  3 million company pages worldwide with over 205,000 in the UK  2.1 million groups
  • 5. 1 Why use LinkedIn? www.coxconsultancy.org.uk  Find a new job  Find a new employee  Promote your skills and expertise  Promote your company  Promote special offers  Find people
  • 6. 2 An engaging profile  Professional photo  Eye catching headline  A summary that’s about you  Good experience with details in each role you display  Relevant skills and expertise  Recommendations www.coxconsultancy.org.uk
  • 7. Do you think these images present a good first impression on LinkedIn? 2 Is this how you want your contacts to see you? www.coxconsultancy.org.uk
  • 8. How about these? And please remember to smile! 2 A good first impression www.coxconsultancy.org.uk
  • 9. Which is more attractive? Which helps you appear higher in searches? Your headline www.coxconsultancy.org.uk
  • 10. Your summary  First two lines appear in searches  Needs relevant keywords  Should ‘attract’ people to you  About you not your company  Give examples of your results www.coxconsultancy.org.uk
  • 11. Your experience  Transferable skills  Needs keywords  Should ‘attract’ people to you  About you not your company  Give examples of your results www.coxconsultancy.org.uk
  • 12. Your skills and expertise  Use ones ‘found’ by LinkedIn  Endorsements can be removed  Skills can be removed  Endorsements are not compulsory! www.coxconsultancy.org.uk
  • 13. Recommendations  Recommendations are a vital part of your profile!  At least one per role and preferably several on your most current role.  Can be amended before display or hidden completely.  Give them details of what you would like the recommendation to include. www.coxconsultancy.org.uk
  • 14. 3 Using your LinkedIn network www.coxconsultancy.org.uk  Asking for recommendations  Asking for introductions  Recruit others  Find companies  Follow companies to hear the latest news
  • 15. A powerful way to connect with others  Find ones relevant to you 4 LinkedIn groups www.coxconsultancy.org.uk     Industry specific Where are your potential clients Who do you want to connect with? Check group is active (look at group statistics)  Join some groups  Alter settings as appropriate (daily/weekly digest)  Post comments on others’ posts  Post your own information – don’t sell, use attraction – snippets of useful information. Think snack-sized chunks!  Build your profile and relationships with others  Setup your own group if appropriate
  • 16. To summarize www.coxconsultancy.org.uk You know why you should be using LinkedIn. Update your profile so it shows you at your best. Use your network Find and post in groups
  • 17. Questions? www.coxconsultancy.org.uk
  • 18. Want to know more? www.coxconsultancy.org.uk If you would like assistance with setting up and using LinkedIn effectively please contact me     Emma@CoxConsultancy.org.uk Twitter CoxConsultancy LinkedIn EmmaCox Phone 07970 066317