Facebook is a free global social networking website that was originally designed for college students and is now open to anyone over the age of 13. Facebook users create a “profile page” where they can add photos, video and information about themselves and share this information easily with friends.
“ Effective social network recruiting allows would-be customers to generate their own content. The danger for institutions is in loosing control of their image once it’s thrown into the hands of the public.”
- The Ottawa Citizen
Source: The Ottawa Citizen, Universities Turn to Social Networking Sites to Hook Recruits, Dec. 15, 2008
A Really Cool Idea!: The University of New Brunswick
In 2008, the University of New Brunswick challenged prospective students to create Facebook groups about why they wanted to go to UNB.
The winner received a year’s tuition.
There were a total of 90 Facebook groups created for the contest with over 11,000 members/fans.
Facebook: Page or Group? Pages- Operate like personal profiles that everyone on Facebook can access. Fans can post comments to pages. Pages allow for more direct interaction with fans. Pages are designed for administrators to maintain a personal/ professional distinction on Faceboook. If a page administrator posts a comment, it appears as if it is coming from the school/ organization, not an individual. There is no limit on the number of fans a page can have.
Northfield Mount Hermon- a basic site, but they have loads of fans. A great example to follow in terms of information posted.
Chestnut Hill Academy-Lower School Admissions- Lower School/ Admissions-focused. We have embedded our YouTube channel and our Twitter stream to our page. We have also created a sidebar for Application materials and a link to an interactive online viewbook.
Calvert School- has a great online catalogue and virtual fieldtrip tab.
Louisiana State University- SU has 117,000 fans- they got it by getting into a competition with Texas A&M for Facebook fans.
Gonzaga University- great idea for Development. Also, they are utilizing the “poll” function- great way to drive traffic!
Check out edSocialMedia ’s facebook page- each week they nominate a different Facebook “page of the week” and they have great notes.
Search schools you know and see what they are doing….
Facebook is like no other publication in the way you can target your audience.
Anatomy of a Facebook Ad CHA Open House April 23 rd Chestnut Hill Academy Open House April 23 rd , 7PM. Tour our campus, visit our new science center and meet faculty, students and parents. ← Ad title is limited to 25 characters. ← Only one photo/ image permitted. ← Body text limited to 135 characters.