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Viral video
Viral video
Viral video
Viral video
Viral video
Viral video
Viral video
Viral video
Viral video
Viral video
Viral video
Viral video
Viral video
Viral video
Viral video
Viral video
Viral video
Viral video
Viral video
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Viral video

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  • 1. Viral Video<br />Defining and Describing Influence<br />
  • 2. Commonly Defined as: <br />A video clip that gains widespread popularity through the method of Internet sharing, usually via email or IM messages, blogs and other media sharing websites. <br />
  • 3. How is Viral Video Possible and Popular?<br />Ease of Use <br />Technological Development<br />Low Cost<br />Democratic<br />Opportunity<br />
  • 4. Social Impact<br />Political Tool<br />Marketing<br />Popularity<br />Media paradigm Shift<br />
  • 5. Political Tool<br />http://www.youtube.com/watch?v=FiQJ9Xp0xxU<br />
  • 6. Marketing<br />Promotions<br />Advertising<br />Low Cost, even FREE<br />
  • 7. Viral Video Marketing Companies<br />The Comotion Group<br />Achieved over 20 million views for their clients<br />Revolutionizes Advertising by shifting the way in which an audience views clips<br />“You have 14 seconds” impress Me<br />
  • 8. Tea Partay<br />http://www.youtube.com/watch?v=PTU2He2BIc0<br />
  • 9. Popularity<br />Internet celebrities<br />Whistle Blowing<br />
  • 10. Chocolate Rain<br />http://www.youtube.com/watch?v=EwTZ2xpQwpA<br />Tay Zonday<br />
  • 11. Numa Numa<br />http://www.youtube.com/watch?v=60og9gwKh1o<br />
  • 12. Media Paradigm Shift<br />Cultural Transformation/Mobilization<br />Much Discussion is being had over the future of Viral video and its relationship with Public Relations, Marketing, and Public Opinion. <br />Many are afraid of its collective nature <br />
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  • 18. PORK AND BEANS<br />http://www.youtube.com/watch?v=muP9eH2p2PI<br />
  • 19. (2008, May 23). Pork and Beans. Retrieved September 25, 2008, from YouTube Web site: http://www.youtube.com/watch?v=muP9eH2p2PI&feature=related<br />"Behind the Viral Video: What's Fake, What's Real.(3:00-4:00 PM)(Broadcast transcript)(Audio file)." Talk of the Nation (June 30, 2008): NA. General OneFile. Gale. Adrian College / Shipman Library. 1 Oct. 2008 <br />Leonard, Devin. "Viral Ads: It's an Epidemic." Fortune 154.7 (Oct 2, 2006): 61. General OneFile. Gale. Adrian College / Shipman Library. 1 Oct. 2008 <br />Retrieved October 1, 2008, Web site: http://www.newpolitics.net/node/236?full_report=1<br />Retrieved October 1, 2008, Web site: http://www.uni-giessen.de/fb03/vinci/labore/netz/hag_en.htm<br />Scelsi, Christina Scelsi: YouTude-The World of Viral Video . Retrieved October 1, 2008, from Google Scholar Web site: http://scholar.google.com/scholar?hl=en&lr=&q=info:oLs7SmMxl8j... <br />Tea Partay. Retrieved October 1, 2008, from YouTube Web site: http://www.youtube.com/watch?v=PTU2He2BIc0 <br />The Secret Strategies Behind Many "Viral" Videos. Retrieved October 1, 2008, from Techcrunch.com Web site: http://www.techrunch,com/2007/11/22/the-secret-strategies-behind... <br />Viral Video. Retrieved September 25, 2008, from Wikipedia, the free encyclopedia Web site: http://en.wikipedia.org/wiki/Viral_video<br />http://flowtv.org/wp-content/uploads/2008/08/viral-videos-and-political-participation.pdf<br />James Carviou, University of Wisconsin-Milwaukee<br />Joseph M. Faina, Arizona State University<br />David Gurney, Northwestern University<br />Matthew B. Morris, University of Texas at Austin<br />Christina M. Smith, Arizona State University<br />Chuck Tryon, Fayetteville State University (convener)<br />http://www.alternet.org/mediaculture/99057/the_10_most_talked-about_election_%2708_viral_videos_/<br />
  • 20. http://images.google.com/imgres?imgurl=http://www.photopenfathor.com/images/face-candlestick.jpg&imgrefurl=http://www.photopenfathor.com/imageofmonth_image_archive.htm&h=485&w=668&sz=46&hl=en&start=11&um=1&usg=__86C06x5OIh0yETyrjszWaNafk-o=&tbnid=m1ofbloHaJe3pM:&tbnh=100&tbnw=138&prev=/images%3Fq%3Dface%2Bto%2Bface%2Bsilhouette%26um%3D1%26hl%3Den%26safe%3Doff%26rlz%3D1B2GGFB_enUS218US219%26sa%3DX <br />http://images.google.com/imgres?imgurl=http://wwwdelivery.superstock.com/WI/223/2102/PreviewComp/SuperStock_2102-1012.jpg&imgrefurl=http://www.superstock.com/stock-photos-images/2102-1012&h=350&w=349&sz=140&hl=en&start=20&um=1&usg=__BRsh0A8yWrtZqh_D0I-XwiLrQoQ=&tbnid=bvwa0YR_njZvZM:&tbnh=120&tbnw=120&prev=/images%3Fq%3Dfamous%2Bancient%2Bcarving%26um%3D1%26hl%3Den%26safe%3Doff%26rlz%3D1B2GGFB_enUS218US219%26sa%3DG <br />http://qingguitar.com/dj/07/images/PrintingPress.jpg<br />http://allnationspocechurch.org/db2/00159/allnationspocechurch.org/_uimages/old_fashion_radio_microphone_hg_blk.gif<br />http://www.andreae.com/images/Pictures_and_Logos/Internet-map.gif<br />http://images.google.com/imgres?imgurl=http://www.studioaccent.com/images/DeskMic.jpg&imgrefurl=http://www.studioaccent.com/&h=600&w=428&sz=33&hl=en&start=27&um=1&usg=__d8oLs9aa38pMR0kDbcCv9EkxCeE=&tbnid=j71Tx8yQBugXAM:&tbnh=135&tbnw=96&prev=/images%3Fq%3Dradio%2Bmic%26start%3D21%26ndsp%3D21%26um%3D1%26hl%3Den%26safe%3Doff%26rlz%3D1B2GGFB_enUS218US219%26sa%3DN<br />
  • 21. Will Ferrell as Bush Global Warming <br />http://www.youtube.com/watch?v=nxpEqln5EdQ&feature=related<br />Extra material (not part of Presentation)<br />

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