The present research examines rejection letters and their effect on applicants’ opinions of the sending organization. This topic is examined through a quantitative field study of actual applicant reactions. While the study of rejection messages is in its infancy, ample attention has been paid to the delivery of negative messages in general. Results indicate that direct, personal, and positive letters were preferable to their alternatives, while other perceived message factors were insignificant. Failure to send a rejection message was also correlated with a decrease in that firm’s organizational reputation. Exploratory measures on the message medium firms employed indicated practical results and future implications were discussed.
Keywords: negative messages, rejection letters, corporate image, brand, public relations
Disclaimer: This study proposal is not approved or conducted and does not present findings.