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ZARA<br />CHEN MeiFang<br />CHEN Nanhua<br />CHEN YuTing<br />Prof. Andreas ROBOTIS<br />
Agenda<br />Introduction <br />ZARA, Inditex Group<br /> Industry Review : 5-Force-Analysis<br />SCM Practices<br /> Just-...
Introduction<br />First Zara store is opened<br />1975<br />1985<br />Inditex as the head of the Group<br />1991<br />2003...
Inditex Global Presence 2008<br />
Inditex’s commercial presence at year end 2008<br />
Inditex’s sales<br />
<ul><li>Inditex’s brands segmentation & target</li></li></ul><li><ul><li>Inditex’s brands segmentation & target</li></li><...
5 forces analysis<br />
PositioningMap<br />+ PRICE<br />+ FASHION<br />- FASHION<br />- PRICE<br />
Agenda<br />Introduction<br />ZARA, Inditex Group<br /> Industry Review : 5-Force-Analysis<br />SCM Practices<br /> Just-i...
JIT: Push to Pull, Zero the Waste<br />Processing: Customer Demand Pulls  & Triggers the execution.<br />Inventory: Demand...
Product Development Process<br />
Product Development Process<br />DecisiononFabric<br />Response toDemand<br />Plan<br />Forecast<br />Sales Trends<br />Dy...
Related Class Slides (additional?)<br />
Agenda<br />Introduction<br />ZARA, Inditex Group<br /> Industry Review : 5-Force-Analysis<br />SCM Practices<br /> Just-i...
Traditional SCM<br />store<br />Garment <br />Manufacture<br />Fabric mill<br />warehouse<br />Material flow<br />Informat...
SCM: Centralized Distribution<br />Zara’s SCM<br />Headquater<br />Material flow<br />Information flow<br />
SCM: Management of Information System<br />
SCM: Management of Information System<br />Inventory, Information & Speed<br />
Agenda<br />Introduction<br />ZARA, Inditex Group<br /> Industry Review : 5-Force-Analysis<br />SCM Practices<br /> Just-i...
Fashion? <br />Available ? <br />Price?<br />H&M?<br />Bershka?<br />GAP?<br />Uniqlo?<br />Quality?<br />z<br />Special?<...
SWOT Analysis<br />
Agenda<br />Introduction<br />ZARA, Inditex Group<br /> Industry Review : 5-Force-Analysis<br />SCM Practices<br /> Just-i...
Suggestion : Regional Centralized Distribution, R&D, Marketing Strategy (4Ps)<br />Regional Headquater in USA, Asia<br />C...
References<br />Websites<br />[1] Website of Wikipedia - http://en.wikipedia.org/wiki/Zara_(clothing)<br />[2] Website of ...
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02_Brand Consultancy_Luxury Strategy Case Studies Zara Supply Chain Management Emily Yt Chen 2009 2 Dec

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Transcript of "02_Brand Consultancy_Luxury Strategy Case Studies Zara Supply Chain Management Emily Yt Chen 2009 2 Dec"

  1. 1. ZARA<br />CHEN MeiFang<br />CHEN Nanhua<br />CHEN YuTing<br />Prof. Andreas ROBOTIS<br />
  2. 2. Agenda<br />Introduction <br />ZARA, Inditex Group<br /> Industry Review : 5-Force-Analysis<br />SCM Practices<br /> Just-in-time: Processing & Inventory<br /> Centralized Distribution & MIS<br /> SWOT Analysis<br /> Suggestions: Regional Centralized Distribution<br />
  3. 3. Introduction<br />First Zara store is opened<br />1975<br />1985<br />Inditex as the head of the Group<br />1991<br />2003<br />Birth of different chains:<br />Pull and Bear, Massimo Dutti<br />Bershka, Stradivarius<br />Oysho, Zara Home<br />Launch of Uterqüe<br />specialized in fashion accessories<br />2008<br />
  4. 4. Inditex Global Presence 2008<br />
  5. 5. Inditex’s commercial presence at year end 2008<br />
  6. 6. Inditex’s sales<br />
  7. 7.
  8. 8. <ul><li>Inditex’s brands segmentation & target</li></li></ul><li><ul><li>Inditex’s brands segmentation & target</li></li></ul><li>
  9. 9. 5 forces analysis<br />
  10. 10. PositioningMap<br />+ PRICE<br />+ FASHION<br />- FASHION<br />- PRICE<br />
  11. 11. Agenda<br />Introduction<br />ZARA, Inditex Group<br /> Industry Review : 5-Force-Analysis<br />SCM Practices<br /> Just-in-time: Processing & Inventory<br /> Centralized Distribution & MIS<br />SWOT Analysis<br /> Suggestions: Regional Centralized Distribution<br />
  12. 12. JIT: Push to Pull, Zero the Waste<br />Processing: Customer Demand Pulls & Triggers the execution.<br />Inventory: Demand-ResponsiveProduct Development Process<br />
  13. 13. Product Development Process<br />
  14. 14. Product Development Process<br />DecisiononFabric<br />Response toDemand<br />Plan<br />Forecast<br />Sales Trends<br />Dying<br />Finishing<br />Style<br />Fashion<br />Stock<br />Fabric<br />Buy<br />Produce<br />
  15. 15. Related Class Slides (additional?)<br />
  16. 16. Agenda<br />Introduction<br />ZARA, Inditex Group<br /> Industry Review : 5-Force-Analysis<br />SCM Practices<br /> Just-in-time: Processing & Inventory<br />Centralized Distribution & MIS<br />SWOT Analysis<br /> Suggestions: Regional Centralized Distribution<br />
  17. 17. Traditional SCM<br />store<br />Garment <br />Manufacture<br />Fabric mill<br />warehouse<br />Material flow<br />Information flow<br />
  18. 18. SCM: Centralized Distribution<br />Zara’s SCM<br />Headquater<br />Material flow<br />Information flow<br />
  19. 19. SCM: Management of Information System<br />
  20. 20. SCM: Management of Information System<br />Inventory, Information & Speed<br />
  21. 21. Agenda<br />Introduction<br />ZARA, Inditex Group<br /> Industry Review : 5-Force-Analysis<br />SCM Practices<br /> Just-in-time: Processing & Inventory<br /> Centralized Distribution<br />Information System<br />SWOT Analysis<br /> Suggestions: Regional Centralized Distribution<br />
  22. 22. Fashion? <br />Available ? <br />Price?<br />H&M?<br />Bershka?<br />GAP?<br />Uniqlo?<br />Quality?<br />z<br />Special?<br />
  23. 23. SWOT Analysis<br />
  24. 24. Agenda<br />Introduction<br />ZARA, Inditex Group<br /> Industry Review : 5-Force-Analysis<br />SCM Practices<br /> Just-in-time: Processing & Inventory<br /> Centralized Distribution<br />Information System<br />SWOT Analysis<br />Suggestions: Regional Centralized Distribution<br />
  25. 25. Suggestion : Regional Centralized Distribution, R&D, Marketing Strategy (4Ps)<br />Regional Headquater in USA, Asia<br />CentralizedDecentralized Regional Centralized<br />
  26. 26. References<br />Websites<br />[1] Website of Wikipedia - http://en.wikipedia.org/wiki/Zara_(clothing)<br />[2] Website of Zara - www.zara.com/<br />[3] Tushar Mital. “ZARA”, 2009. http://knowtheco.com/index.php?news=20<br />[4] Adhirock . “Zara Case Study”, 2006. http://www.slideshare.net/adhirock/zara-case-study<br />[5] Website of Marketing strategy. http://www.slideshare.net/adhirock/zara-case-study<br /> Journals, Reviews, Articles<br />[1] Ghemawat, Pankaj and Nueno, Jose Luis. “Zara: Fast fashion”, HBS: 9-703-497, 1st Apr 2003.<br />[2] Mcafee Andrew, Dessain Vincent and Sjoman, Anders. “Zara: IT for fast fashion”, HBS: 9-604-081, 17th Dec 2004.<br />[3] Dutta, Devangshu. “Retail @ the speed of fashion”, 2002,<www.3isite.com/articles/ImagesFashion_Zara_Part_I.pdf><br />[4] Gallaugher. “Zara Case: Fast Fashion from Savvy Systems”, 2008.<br />[5] Dutta, Devangshu. “Brand Watch: ZARA”, 2004<br />[6] Strategic Direction Vol 21, P.28-31. “How Zara fashions its supply chain”, 2005. <br />[7] Inditex Annual Report 2008<br />[8] DevangshuDutta 2004. “Brand Watch Zara, Images Fashion Forum (12 February 2004)”<br />[9]P.Ghemawat, J.L.Nueno. “ZARA: Fast Fashion” Harvard Business School, 2003<br />[10]L.P. Ricardo. Dirección Estratégica II “Análisis estratégico: Inditex ” Universidad Autónoma de Madrid<br />[11]S.R. Mar et la. Marketing Estratégico. ”Caso Inditex”. ESADE<br />

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