How to choose software for your resort


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A presenation taking you through the areas that you should consider when choosing software for your vacation ownership, timeshare, fractional or private residence club. It also explains the importance of finding a software supplier that provides Saas using cloud computing technology. Merlin Software for Vacation Ownership is the only software provider in the industry that does this.

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  • OK here is where it may sound a little technical because I am going to talk about choosing an infrastructure Traditional Infrastructure I am sure we all understand You have an IT department You buy servers to host your software and these require licenses It may require a cooling system to keep them optimized It does require capital outlay Usually the person who knows how all of this works is a single, expensive knowledgebase Software loaded on the server will require upgrades, fixes and may have downtime Usually purchased software loaded onto your infrastucture comes with long term contracts
  • New Infrastructure uses Cloud computing and delivers software through you internet browser SaaS – simply means software as a service and there are many leading technology companies that have adopted the Cloud By definition There are no servers or licenses No It resource No capital outlay and the software is usually by monthly subscription offering a true turn key solution If you have the internet and a way of accessing the internet then you’re in business Using real time data, with as many users as you have, from any location at any time Your always using the latest version of the software served to you And the remote data centres storing the data spend millions dedicated to security much more than any single site vacation business could ever spend
  • Interesting facts from Forrester to help you
  • How to choose software for your resort

    1. 1. How to choose software for your resort business Getting Software Right By: Mike Ashton
    2. 2. Welcome from Merlin Software <ul><li>“ Any sufficiently advanced technology is indistinguishable from magic.” </li></ul><ul><li>Arthur C. Clark </li></ul>
    3. 3. <ul><li>Part 1 Why you need industry specific software </li></ul><ul><li>Part 2 The choice – old technology vs. new technology </li></ul><ul><li>Part 3 Resort software essentials </li></ul><ul><li>Part 4 Summary </li></ul>Today’s Presentation Part 4 Part 1 Part 2 Part 3
    4. 4. Resort Software: Why you need it <ul><li>Business is too big for manual processes </li></ul><ul><li>Automate procedures </li></ul><ul><li>Increase staff efficiency </li></ul><ul><li>New working practices – remotely in real time </li></ul><ul><li>Save money </li></ul><ul><li>Generate additional revenue </li></ul>
    5. 5. Resort-Specific Software: Is it necessary? <ul><li>Supports all product types – timeshare/fractional </li></ul><ul><li>Supports different calendars </li></ul><ul><li>Is multi-currency </li></ul><ul><li>Tracks your leads thru to sale and beyond </li></ul><ul><li>Calculates all commission payments </li></ul>
    6. 6. Your chosen software: Key Point <ul><li>“ Your chosen software should save you more than it costs you in time, money and frustration.” </li></ul><ul><li>Mike Pnematicatos, </li></ul><ul><li>Chief Architect Merlin Software </li></ul>
    7. 7. <ul><li>Old Technology </li></ul><ul><li>IT Department resource </li></ul><ul><li>Servers & licenses </li></ul><ul><li>Cooling Equipment </li></ul><ul><li>Large capital outlay </li></ul><ul><li>Single, expensive knowledgebase </li></ul><ul><li>Downtime, upgrades and fixes </li></ul><ul><li>Long term contracts </li></ul><ul><li>£££ </li></ul>Old Technology New Technology
    8. 8. <ul><li>New Technology </li></ul><ul><li>Cloud computing & SaaS </li></ul><ul><li>Choice of leading technology companies </li></ul><ul><li>No servers and licenses </li></ul><ul><li>No IT resource </li></ul><ul><li>Monthly subscription </li></ul><ul><li>PC+ internet connection </li></ul><ul><li>Use the latest version </li></ul><ul><li>No capital outlay </li></ul><ul><li>More secure than ever </li></ul>Old Technology New Technology
    9. 9. <ul><li>By 2013, 12% of the world software market will be internet based forms of SaaS and cloud computing. </li></ul><ul><li>69% of internet users in the US use some form of internet based computing such as web-based email or photo storage. </li></ul><ul><li>A survey revealed 78% of IT managers believe economic uncertainty makes SaaS more appealing. </li></ul><ul><li>By the end of 2011, early adopters will forgo capital expenditure and instead purchase 40% of IT as a service. </li></ul><ul><li>Organisations that fail to implement cloud computing will struggle to survive beyond the next decade. </li></ul><ul><li>The Economist believes the cloud will profoundly change the way people work and companies operate. </li></ul>Cloud Computing: Interesting Facts
    10. 10. Software: Essential requirements <ul><li>Operational modules to run: </li></ul><ul><li>Marketing programmes </li></ul><ul><li>Sales activity </li></ul><ul><li>Front office and property management </li></ul><ul><li>Back office and accounting </li></ul><ul><li>Interactive web pages </li></ul>
    11. 11. Marketing: Track leads from source to sale <ul><li>Build a database of clients & leads </li></ul><ul><li>Record all marketing activities </li></ul><ul><li>Track responses, determine rates & costs </li></ul><ul><li>Interface captures data directly to a database </li></ul><ul><li>Build complex marketing cascades </li></ul><ul><li>Create & allocate tours, book prospects </li></ul><ul><li>Track results & report sales team statistics </li></ul>
    12. 12. Sales: Track control of the sales process <ul><li>Handle ALL types of product </li></ul><ul><li>Build an inventory of products to sell </li></ul><ul><li>Maintain control over unsold inventory </li></ul><ul><li>Record new sales & changes of ownership </li></ul><ul><li>Reflect the sale in the appropriate ledger </li></ul><ul><li>Calculate & credit commissions </li></ul><ul><li>Print contracts, set up price lists & report </li></ul>
    13. 13. Front Office: Maximise inventory <ul><li>Create & manage all reservation inventory </li></ul><ul><li>Make reservations for owners & non owners </li></ul><ul><li>Track owners’ reservations rights & use </li></ul><ul><li>Create reservation pools & track trading </li></ul><ul><li>Perform all front desk functions </li></ul><ul><li>Perform all guest & front desk accounting </li></ul><ul><li>Perform all housekeeping functions </li></ul>
    14. 14. Back Office: Determine cash flow & profit <ul><li>Includes fully functional accounting package </li></ul><ul><li>Multi currency, multi company capabilities </li></ul><ul><li>Records sales & tracks debtors </li></ul><ul><li>Bills maintenance fees & tracks collections </li></ul><ul><li>Report on all accounting matters </li></ul><ul><li>Mortgage receivables </li></ul><ul><li>Complete contract income & expense tracking </li></ul>
    15. 15. Interactivity: Online member services <ul><li>Your members & guests are online NOW </li></ul><ul><li>Expect resort to offer a facility to interact </li></ul><ul><li>Features your website should offer: </li></ul><ul><ul><li>Log in to their personal account </li></ul></ul><ul><ul><li>Make changes to their personal details </li></ul></ul><ul><ul><li>View their ownerships </li></ul></ul><ul><ul><li>Search for availability </li></ul></ul><ul><ul><li>Make & amend reservations </li></ul></ul><ul><ul><li>Pay management fees online </li></ul></ul><ul><li>All online in real time & saved to one database </li></ul>
    16. 16. Interactive pages
    17. 17. Case Study 1: Lead generation <ul><li>Resort based in Tenerife </li></ul><ul><li>Over 50 lead generators throughout Eastern Europe </li></ul><ul><li>Single webpage to upload tour information </li></ul><ul><ul><li>Client qualification details </li></ul></ul><ul><ul><li>All nationalities </li></ul></ul><ul><ul><li>Accommodation requests </li></ul></ul><ul><ul><li>Travel details </li></ul></ul><ul><ul><li>Special requirements </li></ul></ul><ul><ul><li>Payments </li></ul></ul><ul><li>All online in real time & saved to one database </li></ul>
    18. 18. Interactive pages
    19. 19. Case Study 2: Interactive pages <ul><li>Resort based in Portugal </li></ul><ul><li>Encourage owners to interact on line </li></ul><ul><li>Merlin interactive pages part of their website </li></ul><ul><li>Owners can: </li></ul><ul><ul><li>Log in to their personal account </li></ul></ul><ul><ul><li>View their ownerships </li></ul></ul><ul><ul><li>Search for availability based on ownership rights </li></ul></ul><ul><ul><li>Make & amend reservations </li></ul></ul><ul><ul><li>Pay management fees online </li></ul></ul><ul><li>All online in real time & saved to one database </li></ul>
    20. 20. Interactive pages
    21. 21. Interactive pages
    22. 22. Interactive pages
    23. 23. Summary: The future is in your hands <ul><li>Choice between new and old technologies </li></ul><ul><li>Integration of operational modules </li></ul><ul><li>Communication with prospects & clients </li></ul>
    24. 24. Questions? More Information? <ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>London </li></ul><ul><li>Cape Town </li></ul><ul><li>Florida </li></ul>