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DHCX 2013 - Maximizing Resources with Effective Crowdsourcing
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DHCX 2013 - Maximizing Resources with Effective Crowdsourcing

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Congratulations. You have 46,710 fans and got 12,034 “likes” and 1,230 comments last month. You are no doubt building loyalty and getting out important information. But what have you learned from ...

Congratulations. You have 46,710 fans and got 12,034 “likes” and 1,230 comments last month. You are no doubt building loyalty and getting out important information. But what have you learned from your online community lately?

As health communicators, everything we do is based on research. We do formative research to define the public health problem and understand audience needs and preferences. Then we do more research to test concepts and messages. Concurrently, we’re developing implementation plans for process, outcome, and impact evaluation, which are vital to demonstrating return on investment and continuously refining our campaigns and programs. And today when the need for innovation is stronger than ever, agency missions are expanding and budgets are tightening, what can health marketers do to crowdsource insights to support the mission to ultimately “sell” healthy habits and drive behavior change – and do so effectively?

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DHCX 2013 - Maximizing Resources with Effective Crowdsourcing Presentation Transcript

  • 1. Maximizing Resources with EffectiveCrowdsourcingDigital Health Communications Extravaganza
  • 2. Tweet this Talk
  • 3. Agenda• How do you crowdsource health?• Case study: Real Warriors Campaign crowdsourcing pilot• Case study: Booz Allen Ideas Festival• The possibilities
  • 4. How do you crowdsource health?
  • 5. Four Fundamentals of CrowdsourcingOrganizations that are successful atcrowdsourcing follow fourfundamental guidelines, including:1. Adopt and/or adapt crowdsourcingplatforms to their unique goals2. Educate leaders and decision-makers on what crowdsourcing is –and what it is NOT3. Clearly state the problem or thequestions4. Actively facilitate and buildcommunity
  • 6. Real Warriors CampaignThe Real Warriors Campaign is a multimedia public awarenesscampaign designed to encourage help-seeking behavioramong service members and veterans coping with psychologicalhealth concerns.
  • 7. Crowdsourcing behavioral health questionsprovides anecdotal, grassroots feedback…This April 29 Facebook postreceived more than1,400 likes and comments,vastly positive, in 24 hoursand facilitated morethan 800 referrals towww.realwarriors.net.The most popularresponse that received themost “likes.”
  • 8. Anecdotal ResultsThis April 11 Facebook postreceived more than 80 likesand comments.Provides insight on „grassroots‟concerns and validates thecampaign message that“reaching out is a sign ofstrength.”
  • 9. 11Crowdsourcing Responses by Type
  • 10. 12Crowdsourcing Responses by Behavior
  • 11. Case study: Booz Allen Ideas Festival
  • 12. – Created greatervisibility andcollaboration forall ideas.– Saved moneyby reducinglabor costs.– Enabledparticipation across thefirm‟s teams andgeographic locations.Booz Allen Ideas Festival Takeaways
  • 13. How are You CrowdsourcingHealth Solutions?
  • 14. Connect with the Real Warriors CampaignConnect with Booz Allen