Social Media for Student Services

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Social Media for Student Services

  1. 1. Social Media: Newcastle College“Using Social Media to create an interactive student experience.” Emily Hampton, Social Media Manager, NCG October 2011
  2. 2. About Me Emily Hampton, BA (Hons) Social Media Manager, NCG Extensive experience of building social communities engaging thousands of individuals through spectrum of age demographics.First-class Honours Graduate: Dissertation on “The Impact and Value of Social Media for Marketing and Business Development” - shared and read throughout the world. Has produced and managed several Social Media strategies for businesses in the North East
  3. 3. Social Media is Shaping our Teenagers
  4. 4. STUDENT SUPPORT TOOL• Answering the questions ofprospective and current students• Important to establish stronglines of communication betweenStudent Services and myself• Me informing you of posts thatmay have an impact on you• Me asking for information toanswer someone’s query
  5. 5. Social Media Guidelines
  6. 6. Summary• New channel of communication• Increase brand awareness and drive traffic to our website• Target our audience• Listening and monitoring tool• Encourage dialogue – with prospective, current and past students,staff, and parents.
  7. 7. Contact Me Emily Hampton, BA (Hons) Social Media Manager, NCGEmail: emily.hampton@ncl-coll.ac.uk Tel: 0191 200 4672 Twitter: @EmilieHamptonSM LinkedIn: emilyjhampton

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