Women Who Tech - Emily

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Presentation for the "Build an Online Campaign and Change the World" session for the Women Who Tech telesummit

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Women Who Tech - Emily

  1. 1. Summary: Online Campaign Checklist
  2. 2. PLAN
  3. 3. <ul><ul><li>OUTLINE GOALS </li></ul></ul><ul><ul><li>Number of actions </li></ul></ul><ul><ul><li>Fundraising </li></ul></ul><ul><ul><li>Recruitment, etc </li></ul></ul><ul><ul><li>TARGET AUDIENCE </li></ul></ul><ul><ul><li>Who is it? </li></ul></ul><ul><ul><li>Where are they? </li></ul></ul><ul><ul><li>ACTION TARGETS </li></ul></ul><ul><ul><li>What you want accomplished, etc. </li></ul></ul><ul><ul><li>TIMING </li></ul></ul><ul><ul><li>Current events </li></ul></ul><ul><ul><li>Maximum benefit </li></ul></ul><ul><ul><li>Allow time for delivery </li></ul></ul><ul><ul><li>SUCCESS, ANALYSIS </li></ul></ul><ul><ul><li>Straightforward landing pages </li></ul></ul><ul><ul><li>Trackable URLS </li></ul></ul>
  4. 4. IMPLEMENT
  5. 5. EFFECTIVE MESSAGING <ul><ul><li>RELEVANT </li></ul></ul><ul><ul><li>Previous action </li></ul></ul><ul><ul><li>Geographic </li></ul></ul><ul><ul><li>Demographic </li></ul></ul><ul><ul><li>TIMELY </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Legislation </li></ul></ul><ul><ul><li>APPROPRIATE </li></ul></ul><ul><ul><li>Humor </li></ul></ul><ul><ul><li>Straight-forward </li></ul></ul><ul><ul><li>Don’t get gimmicky </li></ul></ul><ul><ul><li>GRAPHICS </li></ul></ul><ul><ul><li>Simplicity </li></ul></ul><ul><ul><li>Clarity </li></ul></ul><ul><ul><li>Consistency </li></ul></ul><ul><ul><li>Thematic Elements </li></ul></ul><ul><ul><li>Faces, Eyes </li></ul></ul>
  6. 6. <ul><ul><li>FINDING PEOPLE </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>News Networks </li></ul></ul><ul><ul><li>Care2.com </li></ul></ul><ul><ul><li>Discussion Groups </li></ul></ul><ul><ul><li>Blogs, etc. </li></ul></ul><ul><ul><li>USING YOUR SUPERACTIVISTS </li></ul></ul><ul><ul><li>“ Ambassador” program: </li></ul></ul><ul><ul><li>Letters to the editor </li></ul></ul><ul><ul><li>Forward to friend </li></ul></ul><ul><ul><li>Calls to legislators </li></ul></ul><ul><ul><li>Gathering data </li></ul></ul>
  7. 7. TESTING <ul><ul><li>A-B TESTING </li></ul></ul><ul><ul><li>Subject Lines </li></ul></ul><ul><ul><li>Tones </li></ul></ul><ul><ul><li>Humor </li></ul></ul><ul><ul><li>Snarkiness </li></ul></ul><ul><ul><li>Message author/sender </li></ul></ul><ul><ul><li>SEGMENTATION </li></ul></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Geographic area </li></ul></ul><ul><ul><li>Marital status </li></ul></ul><ul><ul><li>Number of children </li></ul></ul><ul><ul><li>Occupation </li></ul></ul>
  8. 8. MEASURE SHARE FOLLOW-UP
  9. 9. <ul><ul><li>GOALS ACHIEVED? </li></ul></ul><ul><ul><li>Standard rates </li></ul></ul><ul><ul><li>Reactions from members </li></ul></ul><ul><ul><li>Reactions/responses from targets </li></ul></ul><ul><ul><li>Legislative action </li></ul></ul><ul><ul><li>Comparisons to previous campaigns </li></ul></ul><ul><ul><li>Learn and adapt </li></ul></ul><ul><ul><li>FOLLOW UP </li></ul></ul><ul><ul><li>Thank participants </li></ul></ul><ul><ul><li>Update members </li></ul></ul><ul><ul><li>Send message to those who did not participate </li></ul></ul>

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