Women Who Tech - Emily
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Women Who Tech - Emily

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Presentation for the "Build an Online Campaign and Change the World" session for the Women Who Tech telesummit

Presentation for the "Build an Online Campaign and Change the World" session for the Women Who Tech telesummit

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    Women Who Tech - Emily Women Who Tech - Emily Presentation Transcript

    • Summary: Online Campaign Checklist
    • PLAN
        • OUTLINE GOALS
        • Number of actions
        • Fundraising
        • Recruitment, etc
        • TARGET AUDIENCE
        • Who is it?
        • Where are they?
        • ACTION TARGETS
        • What you want accomplished, etc.
        • TIMING
        • Current events
        • Maximum benefit
        • Allow time for delivery
        • SUCCESS, ANALYSIS
        • Straightforward landing pages
        • Trackable URLS
    • IMPLEMENT
    • EFFECTIVE MESSAGING
        • RELEVANT
        • Previous action
        • Geographic
        • Demographic
        • TIMELY
        • News
        • Legislation
        • APPROPRIATE
        • Humor
        • Straight-forward
        • Don’t get gimmicky
        • GRAPHICS
        • Simplicity
        • Clarity
        • Consistency
        • Thematic Elements
        • Faces, Eyes
        • FINDING PEOPLE
        • Social Networks
        • News Networks
        • Care2.com
        • Discussion Groups
        • Blogs, etc.
        • USING YOUR SUPERACTIVISTS
        • “ Ambassador” program:
        • Letters to the editor
        • Forward to friend
        • Calls to legislators
        • Gathering data
    • TESTING
        • A-B TESTING
        • Subject Lines
        • Tones
        • Humor
        • Snarkiness
        • Message author/sender
        • SEGMENTATION
        • Gender
        • Geographic area
        • Marital status
        • Number of children
        • Occupation
    • MEASURE SHARE FOLLOW-UP
        • GOALS ACHIEVED?
        • Standard rates
        • Reactions from members
        • Reactions/responses from targets
        • Legislative action
        • Comparisons to previous campaigns
        • Learn and adapt
        • FOLLOW UP
        • Thank participants
        • Update members
        • Send message to those who did not participate