Use of Photography inThe Media IndustryEmily White
What Is Photography?The word photography comes from two ancient Greek words: photo, for "light," and graph, for"drawing." "Drawing with light" is a way of describing photography.Today, photography has become a powerful means of communication and a mode of visualexpression that touches human life in many ways. For example, photography has becomepopular as a means of crystallizing memories. Most of the billions of photographs taken todayare snapshots--casual records to document personal events such as vacations, birthdays, andweddings.Photographs are used extensively by newspapers, magazines, books, and television to conveyinformation and advertise products and services. In this PowerPoint I will discussing the six mainPhotography types. Landscape Fashion Portrait Macro Advertising Photoshop
Landscape Photography Landscape photography is a genre intended to show the different spaces withinthe world. It can be used as a powerful way of preserving natural landscapes and a way of capturing the aesthetic value of a landscape. It also shows little or no human activity; showing different and vast spaces around the world in different light and conditions.Photographs typically capture the presence of nature and are often free of man- made obstructions. Landscape photographers often attempt to document the space as well as convey an appreciation of the scenery. (Chris Joint)
Landscape Photography; The Photographers Ian Cameron is one of the most recognised Landscape Photographers in Scotland and the whole UK today. His aim is to always go after that hard to catch transient light. He gained interest in landscape photography from living in the middle of London and loving being in the countryside. Damien Shields is a Canadian born Scottish photographer who gained interest in landscape photography when he exploredrural Scotland as a child and began to wonder and imagine what vista and adventure lay waiting beyond.
Landscape Photography; Analyzed Photo The photo on the left is a landscape shot from the 19th Century and the photo on the rightis from the 21st Century; as shown the main thing about these photographs that stands out is the colours; the photo from the 21st Century has had obvious editing and has been brightened and sharpened whereas the photo from the 19th Century looks as if it was painted not photographed which gives it a great effect.
Fashion Photography(Tim Walker) Fashion photography has been around since 1839 and has changed a lot over time (Simon Pais) from being formal - experimental. It is typically used to sell clothing but in recent years has been used more for Art. The ever-changing market contributes to strong competition among professionals and businesses in the industry meaning photographers are constantly trying to ‘out shock’ others. Since the 1880’s Fashion Photography has generated criticism. Some photographers consider it too commercial It has sometimes been dismissed as frivolous and criticized for promoting negative stereotypes. Yet it has generated some of the most widely recognizable, provocative, and enduring imagery of our time. Over the last 10 years Fashion Photographers have used Photoshop to improve images being poster over the internet and in magazines; this has been criticized for giving people wrong perceptions of what true beauty is.
Fashion Photography; Through The Years These photo’s show the change over the years in Vogue from the 1940’s- today. As shown in the first and second image the models are covered and the shots are at angles where not much skin was shown; whereas from the 1970’s to todays Vogue more skin is shown and over time, fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of exotic locations or accessories.
Fashion Photography; The Photographers Jan Masny’s distinctive style has led him to work with Virgin Records, Toni & Guy, Degrees of Freedom. His photographs have been featured in Cosmopolitan (British), Total Spec(British), Zink (American), Elle (Polish) including many others. His photographs are simple and minimal with the aim to specifically emphasize their content Nigel Barker was inspired by the art of modelling, he found a love for fashion anddecided to become a photographer in 1998. He then established his own photo studio inManhattan. He showcases his artistic talents in Americas Next Top Model as the photographer for many shoots.
Fashion Photography; Analyzed PhotoFashion Photography is very similar toAdvertising Photography; they’re madeto sell a products. This shot is forunderwear and is a good way to sell it.The model looks good in theunderwear which makes the viewerwant to buy the product. It is obviouslya ‘new age’ photo where the ‘sexy’factor is used again making the viewerthink if they buy the underwear they willlook like the model.Photoshop was clearly used toenhance the height of the model andmade her look powerful in sync with theNew York scenery
Portrait Photography(Steve McCurry) (John Kobal) Portrait Photography portraiture is a photography of a person or group of people that displays the expression, personality, and mood of the subject. Like other types of portraiture, the focus of the photograph is usually the persons face, although the entire body and the background may be included. Many people enjoy having professionally made family portraits to hang in their homes, or special portraits to commemorate certain events, such as graduations or weddings Many Portrait Photographers want to make the person viewing the image feel as if they are with or know the person in the portrait
Portrait Photography; The Photographers Patrick Demarchelier is one of the worlds leading fashion photographers and his love of photography began aged 17 when he was given his first camera by his stepfather and began to take pictures. His photos regularly appear in Vogue, Vanity Fair, Harper’s Bazaar, Rolling Stone, Newsweek and Elle.Peter Lindbergh began working on his own as a free-lance fashion photographer. His professional breakthrough came with thepublication of his first fashion photos in Stern in 1978. He then moved to Paris and beganpublishing his work in all the major international fashion magazines and he has worked for important fashion designers such as Prada, Calvin Klein, Donna Karan, Giorgio Armani.
Portrait Photography; Analyzed PhotoFormal Portrait Photography is Posed, set up, normally in a studio and captures the subject as they are there whereas Informal Portrait Photography is not specifically set up or set up so the subject just carries on with what they were doing rather than specifically posing for the shot; this is considered to be more of a ‘real’ portrait because we are seeing the subject in their normal state and their natural state.
Macro Photography Macro Photography is classed as an extreme close of a small object used to capture detail even the human eye can’t capture; usually insects and nature shots but any small image can be used for Macro. A good Macro photo reveals details and textures in the object that is not visible by a normal photograph or the human eye. Most Macro photographs have high focus on the subject and the background is out of focus.(M. Plonskey) (Steve Holmes)
Macro Photography; The Photographers Paul Hamillton is a self taught photographer who started on the Sunshine Coast, Australia and soon expanded his photography worldwide. powerful, and exciting macro photographs of flowers showcase the brilliant colours and elegant, spiritual nature of fauna and flora. Mark Moffet has developed a career that combines science and photography. His firstpublished images were of marauder ants. ants in National Geographic magazine.
Advertising Photography Advertising Photography is used in our everyday lives and is used to sell products to the general public and make us part with our money because we think the product is something we must have not need. Some adverts leave a lot to the imagination and leave us wanting to find out more for example when the phone company Orange started out they placed billboards that where just a blank orange billboard leaving the viewer wanting to find out more about the product. Most advertising photographers also have experience in Graphics and most of the adverts seen today are created on Photoshop to make it more interesting so the viewer will want to buy the product(Cyril Lagel) (Peter Schafrick)
Advertising Photography; The Photographers Lindsay Fowke has over 18 years of photography experience then of those years spent in professional photography studio and worked as an assistant. Those ten years were invaluable to his development, as they gave him the experience, knowledge and determination on how to be a good photographer as well as how to run a successful photography business. Jonathan Knowles is a London based photographer specializing in beautifully composed graphic still life, liquid and people photography. His unique photographic style hasearned him award winning, national and international advertising commissions working with advertising agencies worldwide.
Photojournalism Photography Photojournalism is a form of Journalism that creates images in order to tell a news story. It is now usually understood to refer only to still images, but in some cases the term also refers to video used in broadcast journalism There are three types of Photojournalism that contribute to the news media; Timeliness — the images have meaning in the context of a recently published record of events. Objectivity — the situation implied by the images is a fair and accurate representation of the events they depict in both content and tone. Narrative — the images combine with other news elements to make facts(David Burnett) relatable to the viewer or reader on a cultural level. (David Burnett)
Photojournalism Photography; The Photographers Eddie Adams While best known for his war photograph in which a Vietcong prisoner is executed on he street during the Vietnam War, Adams has also photogaphed for the fashion world, international politics, and for magazines such as Penthouse, Vanity Fair, The New York Times, Vogue, TIME, Newsweek, etc. Danny Lyon is a self-taught American photographer and filmmaker and has shown insight into the worlds of those who liveoutside the mainstream of society such as beinggiven unrestricted permission to photograph the lives of convicts in Texas prisons.
Photojournalism; Changing News As news is changing all the time so is Photojournalism the main thing that changed was the technology we have today and how we distributed the news for example in 1990 when Iraq invaded Kuwait a picture took 40 minutes to send to a newsroom; where as today it would take as little as two seconds. We also have the technology in which both amateur and professional photojournalists work is made available to the public through social networks (David Winter) (Alfred Eisenstaedt)