Making Virtual Personal: Brand Strategies for Virtual Professionals

Making Virtual PersonalBrand Strategies for Virtual Professionals Emily Morgan REACH Certified Personal Brand Strategist www.virtualfabulosity.com

ON TARGET POLL Please complete the #IVAA11 Poll www.virtualfabulosity.com

ON TARGET "A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures" -Michael Eisner, CEO Disney “Success means never letting the competition define you. Instead you have to define yourself based on a point of view you care deeply about.” - Tom Chappell, Tom’s Of Maine “I am not looking like Armani today and somebody else tomorrow. I look like Ralph Lauren. And my goal is to constantly move in fashion and move in style without giving up what I am.” -Ralph Lauren

About MeON TARGET www.virtualfabulosity.com

ON TARGET Overview of Presentation Fundamentals of Brand ID Development Your ROI: Why it Matters for your Virtual Business? What Differentiates You? Expressing Your Brand Resources www.virtualfabulosity.com

ON TARGET BRAND ID DEVELOPMENT www.virtualfabulosity.com

ON TARGET “Customers must recognize that you stand for something.” - Howard Schultz, Starbucks

ON TARGET Fundamentals: What creates a brand identity? •Unique •Consistent •Memorable •Personal •Authentic •What do you stand for? www.virtualfabulosity.com

ON TARGET Personal Branding Process (REACH Methodology) EXTRACT EXPRESS EXUDE •Unearth your Unique •Be selectively famous •Your brand identity Promise of Value •Build your brand environment •75% of the work is done communication plan •Leave your mark on all in this phase •What you like to do/ do you do •Introspective Exercises & well 360 Reach Tool •What reaches your audience? www.virtualfabulosity.com

ON TARGET Your unique promise of value Your Unique Promise of Value •Your vision and purpose You •Your strengths •Perception •Your competition •Your target audience Target Peers Audience REACH Diagram www.virtualfabulosity.com

ON TARGET YOUR ROI: WHY IT MATTERS www.virtualfabulosity.com

ON TARGET “How many cares one loses when one decides not to be something, but to be someone.” - Gabrielle “Coco” Chanel

ON TARGET Perception is Key www.virtualfabulosity.com

ON TARGET Leverage for Growth www.virtualfabulosity.com

ON TARGET Strong Brands Demand a Premium www.virtualfabulosity.com

ON TARGET Client Attraction www.virtualfabulosity.com

ON TARGET WHAT DIFFERENTIATES YOU? www.virtualfabulosity.com

ON TARGET "Be yourself. Everyone else is taken.” - Oscar Wilde

ON TARGET Know your Competition AND your Audience •Who is in your brand community? •Consider similarities and differences •Remove burnout skills To know what makes you different, you must first know what you have in common!

ON TARGET Incorporating your Passions •Become memorable •What are your unique attributes? •Based in authenticity •Make emotional connections •Strong brands take a stand www.virtualfabulosity.com

ON TARGET EXPRESSING YOUR BRAND www.virtualfabulosity.com

ON TARGET What is the most important element of your brand environment? •Your website •Your network •Your office décor •Your stationery •Your logo

ON TARGET Your Brand Environment •Clothing and Accessories •Office and Business tools •Brand Identity System •Your Network •Must be comfortable and appealing to you

ON TARGET Express Yourself! •Personal Brand Statement •Branded Bio •Create a marketing calendar •Content themes •Educate your network •Manage your online identity www.virtualfabulosity.com

ON TARGET RESOURCES www.virtualfabulosity.com

ON TARGET Resources: Tools you can Use Learn more about branding: •www.BrandChannel.com •www.personalbranding.tv Assess your current online brand: http://www.reachpersonalbranding.co m/resources/online-id-calculator/ Colors: http://bit.ly/brandcolor www.virtualfabulosity.com

ON TARGET My Branding Consult Packages for Vas- SAVE 20%!! GIVEAWAY Develop a Brand that Attracts Ideal Beyond the Branding Basics: Get Your Clients and Sets You Apart!- $399 Brand out There and Get Results!- $775 •360°Reach & Review of Results – The first •360°Reach & Review of Results – The first and and leading web-based comprehensive leading web-based comprehensive personal personal brand assessment brand assessment •60-Minute Brand Consultation to review • 2 60-Minute Brand Consultations to review the results of your 360°Reach Assessment the results of your 360°Reach Assessment and and discuss implementation strategies to discuss implementation strategies to improve improve and accentuate your brand and accentuate your brand attributes. attributes. •Bonus: Career Distinction book- Stand out by •Bonus: Career Distinction book- Stand out Building your Brand; written by the founders by Building your Brand; written by the of Reach founders of Reach Call or Email Emily to start on your branding today! Emily@delegatesolutions.com or 814.367.3827

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Making Virtual Personal: Brand Strategies for Virtual Professionals

by Emily Morgan on Oct 20, 2011

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Making Virtual Personal: Brand Strategies for Virtual Professionals — Presentation Transcript