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Draft branding 2_0_creating_a_brand_for_growth-1
 

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Our presentation from the IVAA Summit, 2011

Our presentation from the IVAA Summit, 2011

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    Draft branding 2_0_creating_a_brand_for_growth-1 Draft branding 2_0_creating_a_brand_for_growth-1 Presentation Transcript

    • Emily Morgan & Kyna Baker present: Branding 2.0 Creating a Brand for Growth #IVAA11
    • Branding Warm-ups#IVAA11
    • Warm-ups Cont’d#IVAA11
    • Warm-ups Cont’d#IVAA11
    • What differentiates you? Please begin your worksheet#IVAA11
    • Key Branding Principles•Creating your Unique Brand Statement (UBS) •Differentiation: Be Genuine & Keep it Simple •Research & Positioning •Execution
    • Tweet Tweet! • It’s giveaway time! Tweet to win: Get your branding on! I want my free branding strategy session with @Emily_Morgan & @KynaBaker! http://tiny.cc/1iwn9 #IVAA11 RT to enter!#IVAA11
    • Relationship management • Give them a teaser • Their opinion counts • Be honest about your transition • Be informative • Ask your clients#IVAA11
    • Beyond the marketing •Quality Control •Systems •Replication •Delivery#IVAA11
    • Positioning your brand for growth •Clarity •Vision •Mindset •Planning •Expectations#IVAA11
    • Tweet Tweet! • It’s giveaway time! Tweet to win: I heart branding! I want my free branding strategy session with @Emily_Morgan & @KynaBaker! http://tiny.cc/1iwn9 #IVAA11 RT to enter!#IVAA11
    • Steps for re-branding if necessary • Who is your core audience? • What is your core message? • "I dont like your tone!" • “Is that really necessary?” • Whats your plan? • Now lets take action • Measure your impact#IVAA11
    • Recovering from brand damageOOPS! – KB insert sound#IVAA11
    • Case Study#IVAA11
    • Finding your inner Fabulosity! • Injectingyour personal style • Authenticity- true to YOU! • Make it fun#IVAA11
    • In Closing “It can take a thousand tweets to build your brand, and only one to destroy it.” SUMMIT ONLY SPECIAL! ($97 value!) Free 2:1 branding strategy 1 hour session with us winner to be announced Fri via #IVAA11 twitter RT any of our tweets to enter Visit: www.virtualfabulosity.com blog for more info#IVAA11