Take Your Markup to 11

11 markupTake your to Some rights reserved Denver HTML5 Users Group May 23, 2011

Web Designer Writer Instructoremilylewisdesign.comCo-Founder & Co-Manager, Webuquerquewebuquerque.comAuthor, Microformats Made Simplemicroformatsmadesimple.comCo-author, HTML5 CookbookEmail: emily@emilylewisdesign.comBlog: ablognotlimited.comTwitter: @emilylewis

Tonight, it’s all aboutMarkup

Transforms Canvas GeolocationMultiple Backgrounds Web Storage Native Media Rounded Corners Offline Web Apps Transitions Gradients SVG

Good HTML• Foundation of today’s web• Can make a perfectly great web site with nothing else• Easy to learn & implement

Great Markup• Semantics for machine readability• Accessible for all users• Development efficiencies• Syndication• SEO and findability• User experience enhancements

http://www.flickr.com/photos/nickwheeleroz/2220008689/

To reach this level of greatness, you have to Go to 11

POSHPlain Old Semantic HTML

POSH• Markup that has meaning• Markup that describes the content itself, not the presentation• Elements used for their intended purpose*• Valid*

Not POSH <table> <tr> <td><a href="/">Home</a></td> <td><a href="/products/">Products</a></td> <td><a href="/services/">Services</a></td> <td><a href="/about/">About</a></td> </tr> </table>Also Not POSH <blockquote> <p>I need me some indented text!</p> </blockquote>

POSH FTW <ul> <li><a href="/">Home</a></li> <li><a href="/products/">Products</a></li> <li><a href="/services/">Services</a></li> <li><a href="/about/">About</a></li> </ul>POSH & CSS <p>I need me some indented text!</p> p:first-child {text-indent: 25px;}

POSH Tips• Use <h1>-<h6> for headings & to define content outline• Use <table> for tabular data, not layout• List elements (<ol>, <ul>, <dl>) for lists• Drop presentational elements (<u>, <big>, <center>) in favor of CSS• Semantic class and id naming

POSH Benefits• Web standards• Portability for devices• Common standard for teams• Easier troubleshooting & maintenance• More accessible• Leaner markup = lighter-weight pages

Flexibility vs. Pedantry• Use the right technology for the job• Pave the cowpaths• Our Best Practices Are Killing Us stubbornella.org/content/2011/04/28/our-best-practices-are-killing-us/• Understanding HTML5 Validation impressivewebs.com/understanding-html5-validation/

HTML5 5

More than Markup• Rich media (<canvas>, <audio>, <video>)• Interactive <form> enhancements• APIs for application development

HTML5• Backwards and forward compatible• New and redefined semantic elements• Obsolete presentational elements• Flexible and simplified syntax

Is it for you?

Simplified DOCTYPEBefore <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/ xhtml1-strict.dtd">Now <!DOCTYPE html>

Flexible Style• All coding styles are valid • Uppercase tag names • Optional quotes for attributes • Optional values for attributes • Optional closed empty elements

Block-level LinksBefore <h1><a href="/">Emily Lewis Design</a></h2> <h2><a href="/">Beauty Isn’t Skin Deep</a></h2> <a href="/"><img src="logo.png" alt="Emily Lewis Design" /></a>Now <a href="/"> <h1>Emily Lewis Design</h1> <h2>Beauty Isn’t Skin Deep</h2> <img src="logo.png" alt="Emily Lewis Design" /> </a>

Semantic Structure• <section>• <header>• <footer>• <nav>• <aside>• <article>

Site Layout

HTML5 Structure

Making the MoveBefore<div id="header"> <h1><a href="/">The Law Office of Jimbob Smith</a></h1> <a href="/"><img src="logo.png" alt="Jimbob Legal"/></a></div><ul> <li><a href="/News/">News</a></li> <li><a href="/Services/">Services</a></li> <li><a href="/Resources/">Resources</a></li> <li><a href="/About/">About</a></li></ul>

Making the MoveAfter<header> <a href="/"> <h1>The Law Office of Jimbob Smith</h1> <img src="logo.png" alt="Jimbob Legal" /> </a></header><nav> <ul> <li><a href="/News/">News</a></li> <li><a href="/Services/">Services</a></li> <li><a href="/Resources/">Resources</a></li> <li><a href="/About/">About</a></li> </ul></nav>

HTML5 Tips• Use as much or as little as you want• Be aware of browser limitations • display: block • document.createElement • HTML5 Enabling Script remysharp.com/2009/01/07/html5-enabling-script/• Remember, it is a Working Draft (“living standard”)• Experiment and educate

More Meaning WithMicroformats

Microformats• HTML design patterns for describing common content like: • People, organizations and places • Events • Hyperlinks • Blog posts • Reviews

Microformats Benefits• Semantics for machine readability• User experience enhancements• More meaningful search results & better findability• Encourages consistency and standards• Minimal development effort• No need for software or special technologies

hCardBefore <dl> <dt>Emily Lewis</dt> <dd> <ul> <li><a href="http://www.ablognotlimited.com"> A Blog Not Limited</a></li> <li>Albuquerque, <abbr title="New Mexico">NM</ abbr> 87106</li> <li><a href="mailto:emily@ablognotlimited.com"> emily@ablognotlimited.com</a></li> </ul> </dd> </dl>

hCardAfter <dl class="vcard"> <dt class="fn">Emily Lewis</dt> <dd> <ul> <li><a href="http://www.ablognotlimited.com" class="url">A Blog Not Limited</a></li> <li class="adr"><span class="locality">Albuquerque </span>, <abbr title="New Mexico" class="region">NM</ abbr> <span class="postal-code">87106</span></li> <li><a href="mailto:emily@ablognotlimited.com" class="email">emily@ablognotlimited.com</a></li> </ul> </dd> </dl>

Downloadable vcard• H2VX Contacts Conversion Service h2vx.com/vcf/• Operator add-on for Firefox addons.mozilla.org/en-US/firefox/addon/operator/• Tails Export Add-on for Firefox addons.mozilla.org/en-US/firefox/addon/tails-export/• Michromeformats extension for Chrome chrome.google.com/extensions/detail/oalbifknmclbnmjlljdemhjjlkmppjjl• SafariMicroformats plug-in for Safari zappatic.net/projects/safarimicroformats

HTML5 Likes Machine Readability Too Microdata

MicrodataBefore <dl> <dt><a href="http://ablognotlimited.com">Emily Lewis</a></dt> <dd>Web Designer</dd> <dd>Albuquerque, <abbr title="New Mexico" class="region">NM</abbr>87106</dd> </dl>

MicrodataAfter <dl itemscope itemtype="http://data-vocabulary.org/ Person"> <dt itemprop="name"><a href="http:// ablognotlimited.com" itemprop="url">Emily Lewis</a></ dt> <dd itemprop="title">Web Designer</dd> <dd itemprop="address" itemscope itemtype="http:// data-vocabulary.org/Address"><span itemprop="locality">Albuquerque</span>, <abbr title="New Mexico" itemprop="region">NM</abbr> <span itemprop="postal-code">87106</span></dd> </dl>

To use or not ...• Yes, I’m biased• Not as many parsers available• More complex than microformats• You don’t have to choose

2 Stones, 1 Bird<dl class="vcard" itemscope itemtype="http://data-vocabulary.org/Person"> <dt class="fn" itemprop="name"><a href="http://ablognotlimited.com" itemprop="url">Emily Lewis</a></dt> <dd class="title" itemprop="title">Web Designer</dd> <dd class="adr" itemprop="address" itemscopeitemtype="http://data-vocabulary.org/Address"><spanclass="locality" itemprop="locality">Albuquerque</span>, <abbr title="New Mexico" class="region"itemprop="region">NM</abbr> <span class="postal-code"itemprop="postal-code">87106</span></dd></dl>

ARIA Roles

ARIA• Set of guidelines from WAI for accessible, rich internet applications• Includes Document Landmark Roles to indicate document structure and aid navigation• Attribute Selectors FTW! Understanding CSS Selectors: msdn.microsoft.com/en-US/scriptjunkie/gg619394.aspx

Landmark Roles• role="banner"• role="navigation" not needed on <nav>• role="main"• role="search"• role="article"• role="complementary" not needed on <aside>• role="contentinfo" not needed on <footer>

Adding RolesXHTML<div id="header" role="banner"> <h1><a href="/">The Law Office of Jimbob Smith</a></h1> <a href="/"><img src="logo.png" alt="Jimbob Legal"/></a></div><ul role="navigation"> <li><a href="/News/">News</a></li> <li><a href="/Services/">Services</a></li> <li><a href="/Resources/">Resources</a></li> <li><a href="/About/">About</a></li></ul>

Adding RolesHTML5<header role="banner"> <a href="/"> <h1>The Law Office of Jimbob Smith</h1> <img src="logo.png" alt="Jimbob Legal" /> </a></header><nav> <ul> <li><a href="/News/">News</a></li> <li><a href="/Services/">Services</a></li> <li><a href="/Resources/">Resources</a></li> <li><a href="/About/">About</a></li> </ul></nav>

Going to 11• Use what works for you, your projects and your clients (not “all or nothing”)• Experiment, test and decide for yourself• Stay up-to-date on changes

Resources AKA Self-Pimpage• Meaningful Markup: POSH and Beyond msdn.microsoft.com/en-us/scriptjunkie/ff770012.aspx• The Beauty of Semantic Markup ablognotlimited.com/articles/tag/Beauty+of+Semantic+Markup+series/• Getting Semantic With Microformats ablognotlimited.com/articles/tag/Getting+Semantic+series/• Web Accessibility & WAI-ARIA Primer msdn.microsoft.com/en-us/scriptjunkie/ff743762.aspx• Microformats, HTML5 and Microdata ablognotlimited.com/articles/microformats-html5-microdata• Using HTML5’s Semantic Tags Today msdn.microsoft.com/en-us/scriptjunkie/gg454786.aspx

Questions?

Thanks!emily@emilylewisdesign.com @emilylewis

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Take Your Markup to 11

by Emily Lewis on May 23, 2011

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