Podcasting & Vodcasting 101

Podcasting & Vodcasting 101 Vince Ascoli Product Development Specialist American Society of Radiologic Technologists

Objectives Discuss podcasting & vodcasting projects: Conception. Production Encoding Distribution

Objectives View examples of podcasts & vodcasts. Discuss how people are using them. Discuss how they can be made to work for you and your clients.

Personal Background Attended Berklee College of Music, Boston, MA - majored in Music Synthesis. 1990- First introduced to non- linear digital audio editing (Fairlight CMI - hi-end ‘digital sampling keyboard’) 1991 - Atlantic Records New England Digital “Synclavier”

Personal Background Pro Audio Retail - 5 years - NY/NJ/PA consulted with music and media professionals on newly-emerging digital audio workstations and recording solutions. Hired by client, LAWCAST®

LAWCAST® Audio publishing company specializing in news for the legal community. Published 5 different editions, 60-90 minutes in length, 2x a month. Entirely digital ‘desktop’ production - Digidesign hardware & software. “Narrowcasting.”

GlobeCast N.A./ Music Choice Analog & digital satellite communications. Projects included 18-month re-mastering of entire Music Choice opera library for broadcast.

In ABQ University of New Mexico - Floor Manager, Lodestar Astronomy Center. Re-purposed NASA pod/vodcast content for ‘edu-tainment’ of students and visitors.

In ABQ Apple, Inc. - “Creative”/Trainer Podcast/Vodcast Production ‘Specialist’ Focus on ‘consumer’ apps: GarageBand - audio/podcast iMovie - video/vodcast

In ABQ ASRT - American Society of Radiologic Technologists - represents x-ray technicians, mammographers, radiation therapists, etc.. Produces podcasts/vodcasts for sale - these products are certiﬁed for (mandatory)continuing education credits for radiographers. Produced using both Mac & PC - apps include

Podcasts Podcast: An audio broadcast available as an MP3 ﬁle that you can play on a portable music player, such as an iPod, or on a computer. “Personal On Demand broadCAST.”

Podcasts Conception: How would you describe your project? What are your goals and objectives? Who will beneﬁt from your project? What methods or tools will you use? Special systems, software, equipment.

Podcasts Production: Freeform/unscripted, or scripted? Podcast ‘kit’ >>>>>>>

Podcasts Best practices: A script really will make your life easier. Speak at a reasonable tempo with the listener in mind. Try to recording all content in one sitting. Listen back to your recordings, after you are done, for ‘quality assurance.’

Podcasts A closer look at podcast production using Apple GarageBand... Workﬂow similar to MicroSoft Photo Story

Podcasts Encoding MP3 - audio only MP4 - audio + still images

Podcasts Distribution Simple download. Streamed webcast. “Podcatchers” - iTunes, Zune, Juice, Winamp.

Podcasts Distribution RSS - “Really Simple Syndication” also - “Rich Site Summary”. User subscribes to feed. RSS reader checks user’s subscribed feeds regularly for updates, downloads updates and provides user interface.

Vodcasts

Vodcasts Video podcast Not to be confused with “VODCast” - trademark referring to “video on demand”.

Vodcasts “Things I Learned This Week” Mark Yoshimoto Nemcoff

Vodcasts Conception: How would you describe your project? What are your goals and objectives? Who will beneﬁt from your project? What methods or tools will you use? Special systems, software, equipment.

Vodcasts Production: A camera - webcam, digital video, tape or hard drive...watch for compatibility issues! Lighting Sound - camera mic? lapel mic? Software - Final Cut Pro, Camtasia, iMovie, Vegas.

Vodcasts A closer look at video production using Apple iMovie 06 Workﬂow similar to Techsmith Camtasia.

Vodcasts Encoding Codec: is a device or computer program capable of encoding and/or decoding a digital data stream or signal. H264 MP4 Flash

Vodcasts Encoding Software: Sorenson Squeeze Quicktime Pro Apple Compressor Windows Media Encoder

Vodcasts Distribution Simple download. Streamed webcast. “Podcatchers” - iTunes, Zune, Juice, Winamp.

Vodcasts Distribution RSS - “Really Simple Syndication” also - “Rich Site Summary”. User subscribes to feed. RSS reader checks user’s subscribed feeds regularly for updates, downloads updates and provides user interface.

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Podcasting & Vodcasting 101

by Emily Lewis on Sep 09, 2009

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Podcasting & Vodcasting 101 — Presentation Transcript