Planning a Mobile Program In-house:

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Planning a Mobile Program In-house:

  1. 1. Planning a Mobile Program In-house:Nelson-Atkins Mobile Guide Case StudyMuseums & Mobile Online Conference II, Project Planning & StrategyEmily Black, Associate Educator, Digital MediaMarch 22, 2011
  2. 2. mobile GUIDE American Indian Audio Tour available on Mobile Guide – fall 2010
  3. 3. stakeholder BUY-IN• INTER-DEPARTMENTAL COLLABORATION• VISITOR EVALUATION• THOROUGH RESEARCH• PROPOSING A PROGRAM EVOLUTION
  4. 4. stakeholder BUY-ININTER-DEPARTMENTAL TEAM •EDUCATION & INTERPRETIVE MEDIA (PROJECT MANAGEMENT, CONTENT DEVELOPMENT, VISITOR ENGAGEMENT) • CURATORIAL (CONTENT DEVELOPMENT & VISITOR ENGAGEMENT) • DESIGN (GRAPHIC APPROACH) • INFORMATION TECHNOLOGY (PROGRAM DEVELOPMENT, INFRASTRUCTURE & MAINTENANCE) • VISITOR SERVICES (TRAINING, DISTRIBUTION)
  5. 5. stakeholder BUY-INVISITOR EVALUATIONHOW DO OUR VISITORS ENGAGE WITH WHAT’S THEIR HARDWAREAUDIO GUIDES? PREFERENCE? DOWNLOAD OR PAY FOR AN INTEREST BEYOND AUDIO? APPLICATION?
  6. 6. stakeholder BUY-INTHOROUGH RESEARCHQUESTION: DO WE USE A MOBILE VENDOR OR IN-HOUSE STAFF?VENDOR IN-HOUSE• THIRD PARTY RELATIONSHIP • STAFF TIME• TOOLS ALREADY DEVELOPED • OWN CONTENT MANAGEMENT• REVENUE SHARING MODEL • EASY TO MAINTAIN AND UPDATE • LOW COST
  7. 7. stakeholder BUY-IN THOROUGH RESEARCHQUESTION: DO WE GO WITH A NATIVE OR WEB-BASED APPLICATION?NATIVE APP. IN-HOUSE WEB-BASED APP. IN-HOUSE• LEARNING DEVELOPMENT CURVE • BASIC HTML• LONG PRODUCTION TIME • LESS PRODUCTION TIME• UPDATES REQUIRE DOWNLOADS • EASY TO UPDATE• LIMITED DEVICE ACCESSIBILITY • CROSS PLATFORM INTEGRATION • REQUIRES WI-FI • FLEXIBLE FOR FUTURE DEVELOPMENTS
  8. 8. stakeholder BUY-IN PROPOSING A PROGRAM EVOLUTION• PHASED EQUIPMENT PLAN• STRATEGIZE MULTIMEDIA CONTENT ADDITIONS• RE-ASSESS VISITOR INTEREST AND NEEDS
  9. 9. in-house project PLANNINGPLATFORM & CONTENT DEVELOPMENT Content: Script Content: Media Publishing to Hardware Mktg, Sales & Development Production devices Provisioning Distribution Museum alone Museum alone Museum alone Museum alone Museum with Vendor Produced audio at local University Studio. Applied existing audio entries from previous vendor tours.
  10. 10. in-house project PLANNING ASSESSING MOBILE DESIGNHTTP://WWW.NELSON-ATKINS.ORG/DESKTOPGUIDE/ ASSESSING MOBILE DESIGN
  11. 11. in-house project PLANNINGEQUIPMENT & SECURITY RESEARCH Video
  12. 12. in-house project PLANNINGTRAINING STAFF & VISITORS
  13. 13. 5 things we wish we would have KNOWN…• LIMIT HARDWARE• UNDERSTANDING CROSS-PLATFORM NEEDS• UNDERESTIMATED STAFF &VISITOR TRAINING• IPODS &WI-FI CAN TIME-OUT• RETRO-FITTING 1933 BUILDING WITH WI-FI IS CHALLENGING
  14. 14. 5 things we wish we would have KNOWN… CHALLENGE: PLACING WI-FI ACCESS POINTS IN GALLERIES
  15. 15. Best DECISIONS• INTER-DEPARTMENTAL COLLABORATION - SUPPORT AND MAINTENANCE• CHOOSING WEB-BASED APPLICATION - PLATFORM FOR PROGRAM EVOLUTION & FLEXIBILITY• MULTI-PLATFORM (DESKTOP VERSION) - DYNAMICALLY LINKS TO TMS• MAINTAINING SIMILAR INTERFACE AS LEASED UNITS - UNDERSTANDING VISITOR NEEDS• CREATING AN EXPERIENCE UNIQUE TO THE NELSON-ATKINS
  16. 16. Thank YOU! EMILY BLACK NELSON-ATKINS MUSEUM OF ART WWW.NAGUIDE.ORG @EMILYLEWBLACK – TWITTER EBLACK@NELSON-ATKINS.ORG

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