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Symbolic Convergence Theory

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  • 1. But I gotta, kn-kn-know
    what’s your fan-ta-ta-sy
    Symbolic
    Convergence
    Theory
    Emily Kathryn Taylor
  • 2. Is your fantasy laying on a Greek Isle?
    Is your fantasy being on a Greek Isle?
  • 3. Or how about meeting someone famous?
  • 4. Ok so maybe I can’t grant you your ultimate fantasy, but I can tell you about a different kind of fantasy!
    So what is this Symbolic Convergence Theory?
  • 5. Symbolic Convergence Theory (SCT) is the sharing of emotions and values in a group known asfantasies .
  • 6. This applies to the work place?!
    So how does this apply to the workplace?!
  • 7. SCT was first started in small groupcommunications,
    but has now been picked up by large group communication areas to see how the public views certain acts.
  • 8. SCT can be used in small group communication so that the members in the group can work in a more cohesive manner. Sharing the same fantasies helps create bonds.
  • 9. SCT can also be used so that businesses can gauge how the public reacts to certain news. Researchers of the theory can get important feedback on issues such as political races.
  • 10. Symbolic
    Convergence
    Theory
    A little confused?
    Let’s look at an example.
  • 11. Say you are a member in this group working on a project at work.
  • 12. One of the members starts to day dream and announces that after work she’s going to watch her son play soccer.
  • 13. So then everybody else gets off task. One coworker even mentions that after work he’s going to watch his daughter’s softball game.
  • 14. Everybody has shared a fantasy about what they are doing after work!
  • 15. Now you knew there had to be some criticism in there somewhere.
  • 16. Some critics of SCT want it to join forces with the Situation Theory in order to view the fantasiesbetween organizations and the public as stories.
  • 17. These stories can help businesses, corporations, or politicians guide the positive/negative feedback directly back to those in power.
  • 18. SCT is extremely useful when applied to education. Researchers are currently looking at what shared fantasies and motivations are linked to improve graduate school enrollment.
  • 19. With that being said, if researchers can learn the fantasies of those enrolling in graduate schools, hopefully they can help promote those fantasies to encourage more to enroll.
  • 20. Good luck on the final!!