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Remote Fieldwork: How observational studies elevated usability at AutoTrader.com

by Manager of Usability at AutoTrader.com on Jun 05, 2012

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While traditional task-based usability research provides invaluable insights, sometimes expanding your practice to include additional methodologies allows usability to have greater influence in an ...

While traditional task-based usability research provides invaluable insights, sometimes expanding your practice to include additional methodologies allows usability to have greater influence in an organization. In this session, you will learn how adding remote observational studies enabled the team at AutoTrader.com to become more involved in projects from the beginning.

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Remote Fieldwork: How observational studies elevated usability at AutoTrader.com Remote Fieldwork: How observational studies elevated usability at AutoTrader.com Presentation Transcript