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  1. 1. Emily Haynes Course Work Music Video
  2. 2. Outline of idea I am going to produce a music video in stop motion using different music videos as inspiration. My aim is to produce a music video which attracts a group of students to adults. I am going to do this by using a song which this age group enjoys. I am also going to use a low budget so particularly students can relate to. I am also going to produce a cover for the CD package, this is also going to appeal to my target audience. I may use a still from the video with added detail so it has strong connections to the video. And I will produce a magazine advertisement for the CD packaging. Which will be based on the CD case. I might have the CD as the advert or a image of the CD incorporated into it so it will be recognisable.
  3. 3. Audience My target market is teenagers to adults, particular female students who can reflect to the music and the video including the fact that it is a low budget production. The video is going to tell the story of the song. Which will relate to audiences who not only like the song but who have had the same experiences or issues. Or agree with the views portrayed in the song. The song I have decided to create a music video for is The Fear by Lily Allen Acoustic version http://www.youtube.com/watch?v=hCL669AARu0 I have chosen this song because I feel my target audience will be able to relate to words within the song, on the next slide I have made the key sentences bold to show this. Another reason I have chose this song is because it tells a story, about being scared, which everyone can relate to and about what she wants. I believe I can create a great animation for this song which will be entertaining and enjoyable.
  4. 4. The song I want to be rich and I want lots of money I don't care about clever I don't care about funny I want loads of clothes and fuck loads of diamonds I heard people die while they are trying to find them And I'll take my clothes off and it will be shameless 'Cuz everyone knows that's how you get famous I'll look at the sun and I'll look in the mirror I'm on the right track, yeah I'm on to a winner I don't know what's right and what's real anymore And I don't know how I'm meant to feel anymore And when do you think it will all become clear? 'Cuz I'm being taken over by the Fear Life's about film stars and less about mothers It's all about fast cars and cussing each other But it doesn't matter cause I'm packing plastic And that's what makes my life so fucking fantastic And I am a weapon of massive consumption And its not my fault it's how I'm programmed to function I'll look at the sun and I'll look in the mirror I'm on the right track, yeah we're on to a winner I don't know what's right and what's real anymore And I don't know how I'm meant to feel anymore And when do you think it will all become clear? 'Cuz I'm being taken over by the Fear Forget about guns and forget ammunition 'Cuz I'm killing them all on my own little mission Now I'm not a saint but I'm not a sinner Now everything is cool as long as I'm getting thinner I don't know what's right and what's real anymore And I don't know how I'm meant to feel anymore And when do you think it will all become clear? 'Cuz I'm being taken over by the Fear
  5. 5. Institution I have looked on the internet for a low budget music video institution which I would like to produce my film. Having discovered Lily Allen’s institution, |I decided this was not suitable for the kind of music video I want to produce, so I looked at ICA instead. ICA stands for the Institute of Contemporary Arts. “Is one of the worlds most innovative and influential cultural institutions.” Including arts, ideas, film and culture. The institute is alterative which I feel fits into my music video and Lily Allen’s style. This institute is fresh although its over 60 years old. This centre explores new and dedicated artists, film makers, directors and musicians who share a desire to investigate issues relevant to the wider concerns of today's world.  The ICA has played host to debut solos, including; Damien Hirst, The Clash, Stone Roses, MGMT and many more. Although these are all big names and my video is a low budget production I love the alliterativeness of this institution that’s why I would love to produce a music video for them.
  6. 6. Research I have researched many different styles music and music videos, I particularly like musicandmuffins videos. Here is examples: http://www.youtube.com/watch?v=VVNTjPiRpMs&feature=channel_page http://www.youtube.com/watch?v=VVNTjPiRpMs&feature=channel_page These examples are both drawn animation, I want to incorporate this into my video although I wish to experiment with pictures of people and moving them also with cut outs from magazines.

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