More than Just Lines on a Map: Best Practices for U.S Bike Routes
Evaluation 4 - Who would be the audience for your media product?
1. Who would be the audience for your
media product?
Emily Grannon
2. Economic Factors
My magazine is aimed towards students who will
possibly have a part time job or who receives an
allowance from their parents therefore they might
not have that much to spend on my magazine so
I have priced my magazine at £2.50 which is
much cheaper than other music magazines on
the market which average to around £3 - £4
which I find quite expensive. Also, another
economic factor is that I have advertised free
concert ticket, so my reader might not be able to
afford tickets so they could be cateorgrised into
group c1 - c2
3. Gender
My main aim was for my magazine to
appeal to females as I feel there is a wider range in the pop
industry for females rather than males so I could experiment
and explore more ideas to attract female readers. This was
with colours, my model, fonts, it made the production easier.
The colours I did chose was purple, white and black. I
decided not to chose the typical pink as I felt like I wanted a
more edgier look and to appel to a more mature
teenager/young adult reader. White was frequently used
colour in Billboard and NME so I chose white as it seemed to
‘work’ for the professional magazines. Unlike NME (which
attracts both male and female readers) I decided to take more
inspiration from Billboard which could be the reson why my
magazine leans more towards females. Also to appeal to my
female based audience I made my model pose in a non-
sexual manner and made her convey a more friendly an
likeable state so that the audience wouldn't become offended
or even intimidated.
4. Age
The chosen age range for my magazine is between 15-25 year old. I wanted to
play on the more youthful side to music which is already quite a common age
range for the pop genre as in this age its considered that they are up to date
with whats happening in the industry which helps with my magazine as I wanted
it to be my audience supply, meaning this is where they would find the new
upcoming artists and whats coming. I think that in this era the young set the
trends and ‘spread the word’ on whats new which is why I wanted to use this
age range. Also many artist that I have featured are close to this age like “The
Neighbourhood” who lead vocalist is 22 and both “Lana Del Rey” and “Lily
Allen” are 29. So my target audience could feel almost a connection like the
artist are there friends and someone they can relate to and for the younger side
to my audience they may see the artist as role models.
5. Ethnicity
The ethnicity for for my magazine isn't perspicific as I have included
different ethnicties in my magazine. My model is black british and the
artists are caucasian. Therefore I have tried to open my audience to a
broader range of ethnicities. I have chosen to do this as the pop genre
usually contains caucasian people, however it is beginning to evolve so
I wanted my magazine to do the same.
7. What artist do
my audience
listen to?
The genre pop is very broad
therefore to narrow down who my
target audience listen to I have
decided to use artist who are in
both pop and indie genre. This
would be Lana Del Rey, Lily Allen
and The Neighbourhood. These
are the same artist who I have
incorporated onto my front cover as
well to emphasise how my genre
doesn't conform to just pop. Other
artist that this genre includes are
The Weeknd, No doubt and Mikky
Ekko.
8. The Pneumbra Effect
The penumbra effect is essentially an audience that isn't in your target
audience range. They are not expected to buy your music magazine.
When researching into the effect I found that a small percentage of
women over 50 buy the magazine Q. To put it into perspective for my
magazine it would be like 5% of my audience were over 50. This would be
a surprising statistic as you wouldn't expect the older generation to enjoy
the music and the artist and have such an interest that much that they
would buy my magazine.
9. Conclusion
To conclude, evaluating my magazine
I think my social group was
represented well as I constantly
received feedback from focus groups
and made sure that they thought my
magazine linked with their
characteristics and lifestyles.
Therefore I think that the social group
was correct portrayed and so I would
think that they would buy my product.
