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Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
Winning the internet
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Winning the internet

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  • 1. Winning the Internet:How to Rock Social MediaLike a Wild & Crazy Pearl#EPGis30
  • 2. Meet Your Presenters:#EPGis30
  • 3. #EPGis30Emily is on Facebook (of course)…
  • 4. #EPGis30And she’s got Twitter, too.
  • 5. Don’t forget the blog!#EPGis30
  • 6. #EPGis30
  • 7. #EPGis30Emily Pearl Goodstein’sFive-Part Social Media Strategy(whethershe knowsitornot!)1. Loyalty2. Connectivity3. Imagery4. Social justice5. ENTHUSIASM FOR LIFE!
  • 8. Now…COMBINE.THEM.ALL!#EPGis30
  • 9. #EPGis30Show and tell
  • 10. #EPGis30Share stuff you love the EPG way:imagery + brand love + enthusiasm for life(Don’t forget the follow-up!)
  • 11. #EPGis30Connect people you like to things you like…
  • 12. #EPGis30…and always give credit where it’s due!
  • 13. But loyalty isn’t just for brands.It’s for friends, too!Loyalto brands& friends atthesametimeFriendshiployalty plussocial justice
  • 14. #EPGis30Connect people you like to causes you like , too:Connectivity + Social Justice
  • 15. #EPGis30Use multiple mediums to convey your message:
  • 16. Do goodyourself - &encourageothers to do thesame…#EPGis30
  • 17. #EPGis30And don’t be afraid to be un-subtle, especiallywhen it comes to social justice work!
  • 18. #EPGis30Let’s Recap:1. Loyalty2. Connectivity3. Imagery4. Social justice5. ENTHUSIASM FOR LIFE!
  • 19. #EPGis30Keep combiningthese tactics,over & overuntil the end oftime!
  • 20. #EPGis30Don’t be afraid of the occasional humblebrag……& connect, connect, connect!
  • 21. #EPGis30But sometimes, just focus onenthusiasm for life:

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