Building a Positive Online Reputation

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  • 30-Second PSA: “Think Before You Post” (Meredith Salenger) — This PSA shows how kids’ online behavior might look coming from a parent. (Embarrassed?)http://www.youtube.com/watch?v=2r2jNCyuV6U
    [Play video.]
    What did you think of that? . . . Kids, how would you like your mom to be posting online like this?
    ALTERNATE VIDEO30-Second PSA (more serious): “Think Before You Post” (Anti-sexting) —This shows how creepy it can get when you put too much personal information online. [Play from YouTube: http://www.youtube.com/watch?v=4w4_Hrwh2XI]
  • We can help our child learn to create an online reputation that is an asset rather than a liability. What our child posts this year will leave a permanent digital footprint that may impact their future opportunities. The following video helps us better understand how we create our own digital reputation and dossier.
  • This video shows how the online reputation of two teens affected their future, positively and negatively.
    What was the impact of online reputation for each of these stories?
    How does this fit in with the legal stories?
    See the film here: http://www.youtube.com/watch?v=X0Oumfi7Rhg
    Summarize the stories briefly
    Two college students who have been in contact with iKeepSafe:
    Baseball Scholarship: A college freshman was starting at his dream school on a baseball scholarship. Someone snapped a picture of him drinking at a party. The school strictly upholds the underage drinking laws: he was kicked out of school and his scholarship was revoked.
    Student Programmer: A high school student had a huge interest in programming. He maintained a programming blog through high school that gathered a wide readership. As he was starting college, he got scholarship offer from an industry leader to pay for all of his school expenses and a job offer when he graduated. His online reputation opened academic and professional doors.
  • 1. The only way to ensure information you post won’t harm you in the future is to avoid posting anything that could harm you in the future.
    Don’t post information that might later impact your:
    Health, auto, or home insurance rates
    Ability to get a loan
    Any content that could make a college recruiter, hiring manager, or existing manager decide you’re not a good ‘fit’.
  • Building a Positive Online Reputation

    1. 1. Emily Ensign Dir. of Content Development iKeepsafe
    2. 2. ALANCE THICS RIVACY EPUTATION & RELATIONSHIPS NLINE SECURITY B E A P R O Digital Citizenship is:
    3. 3. Online Reputation • What is it? • Who creates it?
    4. 4. 4iKeepSafe.org CONFIDENTIAL
    5. 5. RIVACY Do youth think their friends share too much personal information online? P “Online Privacy: What Does It Mean to Parents and Kids?," Common Sense Media, 2010, www.commonsensemedia.org/sites/default/files/privacypoll.pdf.
    6. 6. 6iKeepSafe.org CONFIDENTIAL YES! Most of them do. 79% of youth think their friends share too much personal info online. “Online Privacy: What Does It Mean to Parents and Kids?," Common Sense Media, 2010, www.commonsensemedia.org/sites/default/files/privacypoll.pdf .
    7. 7. 7iKeepSafe.org CONFIDENTIAL THINK BEFORE YOU POST
    8. 8. EPUTATIONWhat percentage of HR professionals/recruiters have rejected an application based on information they found online? R
    9. 9. • 70% percent of HR professionals (people hiring) have rejected an applicant based on something they found online THERE IS NO DELETE BUTTON ON THE INTERNET!
    10. 10. Online Information That Influenced Decisions to Reject a Candidate Concerns about the candidate’s lifestyle 58% Inappropriate comments and text written by the candidate 56% Unsuitable photos , videos, and information 55% Inappropriate comments or text written by friends and relatives 43% Comments criticizing previous employers, co-workers, or clients 40% Inappropriate comments or text written by colleagues or work acquaintances 40% Membership in certain groups and networks 35% Discovered that information the candidate shared was false 30% Poor communication skills displayed online 27% Concern about the candidate’s financial background 16% Reputation Matters
    11. 11. • Apple fires employee over iPhone Facebook rants • Facebook rant leads to police officer's sacking • Teacher should be fired for Facebook comment, judge rules • TSA officer fired over Facebook posts • Woman fired for bashing boss on Facebook wins settlement • Teacher fired over Facebook photo • H.S. Teacher Loses Job Over Facebook Posting • Bourne firefighter axed over Facebook postings • Minnesota Headhunter: Fired Over Facebook Comments • Hertford, N.C., police chief fired over Facebook link • Brixx Wood Fired Pizza Fires Waitress Over Facebook Post Just look at the headlines
    12. 12. Reputation Statistics 43% of recruiters and hiring managers rejected a candidate because of something their friends or relatives posted.
    13. 13. 3.74 Degrees of Separation
    14. 14. Reputation Statistics Microsoft Study: • 14% of adults surveyed say they have experienced negative consequences due to online activities by others. Of those, • 21% were fired from a job • 16% lost out on getting a job • 16% lost their health insurance • 14% lost out on the college they wanted • 15% were turned down for a mortgage
    15. 15. The only way to ensure information you post won’t harm you in the future is to avoid posting anything that could harm you in the future. Don’t post information that might later impact your: • Health, auto, or home insurance rates • Ability to get a loan • Any content that could make a college recruiter, hiring manager, or existing manager decide you’re not a good ‘fit’. Consider Your Future
    16. 16. Online Reputation Online Reputation = Asset or Liability?
    17. 17. Two True Stories • Baseball Scholarship • Academic Scholarship
    18. 18. Key Points •There are ethical implications of sharing and posting inappropriate content online. •Online reputation impacts future opportunities. •Online content has great value for hiring managers, existing employers, college administrators, etc.

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