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Background Overview• Google+ launched June 28, 2011.• Cost $585 million, 500 employees to build• 68% users male, 32% female• 60% of users log in daily• 80% of uses engage on a weekly basis
Background: Google Hangouts• Feature of Google+ when it launched • considered innovative at the time• Can have 10 participants• Hangout On Air: launched May 7, 2012 • live, public broadcast • Can record hangout, edit video later• Hangout uses: Everything from staff meetings to cooking shows to live concerts.
Notable Hangouts• Notable journalists, authors, celebrities have been using Google hangouts.• Hoodie Allen • Employee at Google while beginning rap career. • Hosts “Hoodie Hang” every Wednesday. • Talks about upcoming music, hosts trivia, brings fans “on-air” who tweet correct answers. • http://www.youtube.com/watch?v=kPcEYgrbXec
Other “Hangers”• President Obama - The White House +1,576,449 • First hangout in January 2012 • Hosted two hangouts with President Obama • Users can submit questions, watch live discussion to happen in the White House. • Follow #WHHangout • Idea of bringing “State of the Union” type address to the people on a personal level.
Other “Hangers”• Conan O’ Brian, Team Coco +2,850,610 • Show clips • Interviews • Behind the scenes • Fan videos • Skits
Competitors• Skype • 31 million users, average convo = 27 minutes• Facetime • Exclusive to Apple products• SpreeCast • Social video platform, up to four people• Ustream • Over 2 million registered users, 1.5 million+ hours of live content/month
Competitor Comparison• Spree Cast and Ustream closest platforms to Google Hangouts, but more public• Hangouts require a Google+ account. Facetime requires Apple products. Other platforms don’t.• Spree Cast allows for embedding videos on other platforms
Google Hangout Schedules• Schedule of hangouts and live discussions• Variety of topics – Politics to Lifestyle to Celebs • Today at 5pm Tim Simmons from VEEP • April 15th, 12pm World Art Day – MET • April 16th, 12pm Citibank VP of Social Media Lara Ruth• http://www.google.com/+/learnmore/hangouts/schedule.ht ml
New Developments• Google Capture • Allows users to take photos of hangout • Automatically save into a folder • Can be viewed during a hangout • All attendees will be notified app is in use when joining hangout, when photo is to be taken, and can see it. • Will be available in the coming months.
Interview with @webjournlistRobert Hernandez (@webjournalist) discussed a few wayshe has used Google Hangouts, its usefulness for journalistsand competing products.Let’s Watch:http://www.youtube.com/watch?v=x1o-wd6BSG0&feature=g-user-u
How Can Journalists Use Hangouts• Interviews• Breaking News• How-to’s• Behind the scenes• Press conferences• Training• Focus Groups• On Air
“For the first time in history thanks to Hangouts, newscasters can SEE their audience and even talk with them during a soundbite in a live newscast. When you’re spending an entire hour a day or more with a viewer during a live newscast, that’s a deeper level of engagement than you get with any non face to face tweet or Facebook interaction. When I read a story about a child who’s been murdered, I hear the Hangout sigh in my ear.” - Sarah Hill, interactive anchor at KOMU-TV
How Can Brand Managers Use Hangouts• Hangouts can be useful to brand managers • Virtual Meetings • Product Tutorial or Q&A • Show Behind the Scenes • Improve Customer Service • Ex: Michael Dell, CEO of Dell, planning to implement customer service hangouts for Dell at request of Dell users. Source: http://carminemedia.com/2012/12/18/why-google-hangouts-on-air-should-be-part-of-your-2013- marketing-strategy/
How Can YOU Use Hangouts• Interviews with sources• Meetings• Resume building • Begin hosting hangouts on topics you are interested in• Networking • Hangout event schedules What are some other ways you think you could use Google Hangouts?
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