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Laughing with Strangers: The Comedy of Lyft
 

Laughing with Strangers: The Comedy of Lyft

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At the 2014 FunnyBizz conference, I shared how the principles of comedy have shaped the development of the Lyft brand and community. By embracing the tools of humor and improvisation, we break down ...

At the 2014 FunnyBizz conference, I shared how the principles of comedy have shaped the development of the Lyft brand and community. By embracing the tools of humor and improvisation, we break down barriers between strangers and build a delightful user experience – leading to the creation of amazing user-generated content.

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    Laughing with Strangers: The Comedy of Lyft Laughing with Strangers: The Comedy of Lyft Presentation Transcript

    • Laughing with Strangers! The Comedy of Lyft! ! ! ! ! Emily Castor! Director of Community Relations, Lyft @emilycastor
    • What is humor for?
    • Laughing disarms us Releases social tension We break the rules together ! Humor creates a bond.
    • Humor breaks the ice
    • Why don’t people ride with strangers?
    • Trust is fundamental
    • And…! It could be AWKWARD!
    • How can we change how people feel about riding with strangers?
    • How can we change how people feel about riding with strangers?
    • The mustache is a smile.
    • The ‘stache is straight up goofy
    • The ‘stache is straight up goofy! by design.
    • That’s its superpower.
    • "In everything that is to excite a lively convulsive laugh there must be something absurd... Laughter is an affection arising from the sudden transformation of a strained expectation into nothing.” ! Immanuel Kant, 1790
    • Use humor to dismantle emotional barriers.
    • The Lyft experience is improvisation.
    • A safe space to connect and create.
    • Sit up front
    • Go for the pound
    • Each ride is a new scene
    • “Yes, and…” culture
    • Embracing creativity!
    • Agreement, ! not rejection
    • Creativity leads to great content.
    • Reward and nurture community creations.
    • Smiles will ! break barriers
    • Laughing with Strangers! The Comedy of Lyft! ! ! ! ! Emily Castor! Director of Community Relations, Lyft @emilycastor