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Laughing with Strangers!
The Comedy of Lyft!
!
!
!
!
Emily Castor!
Director of Community Relations, Lyft @emilycastor
What is humor for?
Laughing disarms us
Releases social tension
We break the rules together
!
Humor creates a bond.
Humor breaks the ice
Why don’t people ride
with strangers?
Trust is fundamental
And…!
It could be AWKWARD!
How can we change
how people feel about
riding with strangers?
How can we change
how people feel about
riding with strangers?
The mustache is a smile.
The ‘stache is
straight up goofy
The ‘stache is
straight up goofy!
by design.
That’s its superpower.
"In everything that is to excite a lively
convulsive laugh there must be
something absurd... Laughter is an
affection aris...
Use humor to
dismantle
emotional barriers.
The Lyft experience is
improvisation.
A safe space to
connect and create.
Sit up front
Go for the pound
Each ride is a new scene
“Yes, and…” culture
Embracing creativity!
Agreement, !
not rejection
Creativity leads to
great content.
Reward and nurture
community creations.
Smiles will !
break barriers
Laughing with Strangers!
The Comedy of Lyft!
!
!
!
!
Emily Castor!
Director of Community Relations, Lyft @emilycastor
Laughing with Strangers: The Comedy of Lyft
Laughing with Strangers: The Comedy of Lyft
Laughing with Strangers: The Comedy of Lyft
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Laughing with Strangers: The Comedy of Lyft

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At the 2014 FunnyBizz conference, I shared how the principles of comedy have shaped the development of the Lyft brand and community. By embracing the tools of humor and improvisation, we break down barriers between strangers and build a delightful user experience – leading to the creation of amazing user-generated content.

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Transcript of "Laughing with Strangers: The Comedy of Lyft"

  1. 1. Laughing with Strangers! The Comedy of Lyft! ! ! ! ! Emily Castor! Director of Community Relations, Lyft @emilycastor
  2. 2. What is humor for?
  3. 3. Laughing disarms us Releases social tension We break the rules together ! Humor creates a bond.
  4. 4. Humor breaks the ice
  5. 5. Why don’t people ride with strangers?
  6. 6. Trust is fundamental
  7. 7. And…! It could be AWKWARD!
  8. 8. How can we change how people feel about riding with strangers?
  9. 9. How can we change how people feel about riding with strangers?
  10. 10. The mustache is a smile.
  11. 11. The ‘stache is straight up goofy
  12. 12. The ‘stache is straight up goofy! by design.
  13. 13. That’s its superpower.
  14. 14. "In everything that is to excite a lively convulsive laugh there must be something absurd... Laughter is an affection arising from the sudden transformation of a strained expectation into nothing.” ! Immanuel Kant, 1790
  15. 15. Use humor to dismantle emotional barriers.
  16. 16. The Lyft experience is improvisation.
  17. 17. A safe space to connect and create.
  18. 18. Sit up front
  19. 19. Go for the pound
  20. 20. Each ride is a new scene
  21. 21. “Yes, and…” culture
  22. 22. Embracing creativity!
  23. 23. Agreement, ! not rejection
  24. 24. Creativity leads to great content.
  25. 25. Reward and nurture community creations.
  26. 26. Smiles will ! break barriers
  27. 27. Laughing with Strangers! The Comedy of Lyft! ! ! ! ! Emily Castor! Director of Community Relations, Lyft @emilycastor
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